[Global Times reporter Ni Hao] "In the face of the most severe inflationary pressure in 40 years, 12 members of the Federal Reserve voted unanimously for the first time to raise interest rates by 75 points for the second time in the year." Bloomberg reported on the 27th that the Fed’s interest rate meeting on the same day decided to raise interest rates by 75 basis points, raising the target range of the federal funds interest rate to 2.25%-2.5%. This makes the cumulative interest rate hike from June to July reach 150 basis points. The Federal Reserve has raised interest rates four times since March this year, with a cumulative rate increase of 225 basis points during the year. According to The Wall Street Journal, this is the most radical rate hike by the Federal Reserve since the 1980s. The rate of four interest rate hikes during the year has been equivalent to the rate hike between 2015 and 2018, and the federal funds rate has thus recovered to the level of three years ago. The initial value of the annualized rate of real GDP in the second quarter of this year announced by the United States on the 28th was -0.9%, which recorded a negative value for the second consecutive quarter and entered a "technical recession". The Wall Street Journal said that persistent high inflation and high interest rates are causing the US economy to shrink and consumer sentiment is being hit.

After the announcement of the interest rate hike decision, the three major stock indexes of US stocks rose sharply, among which the Nasdaq index rose by more than 4%, the biggest one-day increase since 2020. Gold rose significantly, the yield of two-year US bonds rebounded in the short term, approaching 3.07%, and the US dollar index fell. The analysis believes that the rate hike is in line with market expectations. At the press conference after the interest rate meeting, Federal Reserve Chairman Powell said that "the pace of interest rate hike may be slowed down in the future", instead of giving clear guidance to the next rate hike as in the past, it depends on the performance of major economic data. This has cooled the market’s expectations for future interest rate hikes.

Powell also said at the press conference that the current inflation rate in the United States is still far above the target level, and the task of the Federal Reserve is to deal with overall inflation. At the same time, he denied that the US economy was in recession, stressing that the US labor market is very strong and demand is still strong, and the US economy is still on the growth track this year. The latest data shows that the inflation situation in the United States is still difficult to ease. In June, the inflation rate of 9.1% was the highest in 41 years.

Bloomberg reported that investors are now concerned about whether the Fed will slow down the rate hike at its next meeting in September, and whether the pressure of rising US prices in the future will force the Fed to continue to raise interest rates with extraordinary strength. The Wall Street Journal said that the extent to which the Fed will eventually raise interest rates will depend on how consumers and businesses react when monetary policy tightens.

Before and after the Fed raised interest rates this time, many central banks around the world adjusted their interest rate policies. The European Central Bank took the lead in raising interest rates by 50 basis points to rob the Federal Reserve, and the Bank of Canada unexpectedly raised interest rates by 100 basis points. Most Gulf countries also chose to raise interest rates to varying degrees. The Hong Kong Monetary Authority followed the Federal Reserve and raised the benchmark interest rate by 75 basis points.

What is the impact of the Fed’s interest rate hike on A shares and RMB? Wu Chaoming, vice president of Caixin Securities Research Institute, told the Global Times on the 28th that the impact of the Fed’s interest rate hike on A shares is expected to be limited. First, the Fed’s interest rate hike is in line with market expectations and has been digested by the market. Second, according to the guidance of the Fed’s interest rate hike path after the meeting, its interest rate hike will slow down in the future with a high probability, which will weaken its impact on the domestic market; Third, China’s policy easing continues, and the economic fundamentals continue to improve, and A-shares have a certain resilience. The Fed’s interest rate hike cannot dominate the trend of A-shares.

In terms of the impact on the RMB exchange rate, Wu Chaoming believes that although the Fed’s interest rate hike will still make the interest rate difference between China and the United States in the upside down stage for some time to come, and the capital flow will cause some disturbance to the exchange rate, the main factor that dominates the RMB exchange rate is the relative changes in the economic fundamentals of the two countries. In the future, under the background that China’s economic margin is improving and the downward pressure on the US economy is increasing, RMB assets are attractive and the RMB exchange rate is supported, so the impact of the Fed’s interest rate hike on the exchange rate is limited.　　　　　　

　　() The Record Form of Investor Relations Activities was released on January 18th. On January 18th, 2023, the company was investigated by six institutions, including fund companies, securities companies and sunshine private equity institutions.

　　The main contents of investor relations activities are introduced:

　　Q: The company plans to enter the subdivision track of solar photovoltaic backboard. Is there a technical migration and synergy with the company’s original business?

　　A: At present, the company’s business product lines are mainly laid out and developed in the direction of environmental protection and recycling, food safety and new energy track. The company’s existing paper bag products, PS and homogenized (PET) cheese sheets are closely related to food safety, and most of the products meet the sustainable development plan of environmental protection and recycling. This time, the photovoltaic backboard cut into the new energy subdivision track mainly adopts the technology of coating low fluorine paint on both sides of PET and drying to form a film. The company has mastered its own core technology, production technology and R&D capability in the years of production, R&D and technical iteration of paper bag inner film and cheese film sheet, and has a unique production and management mode in the whole process of printing, drying, tape casting, extrusion and compounding. The above production mode and technology are basically applicable to photovoltaic backplane products, which matches the company’s existing main business.

　　Q: The opportunity to cut into the new energy track, and the preparations for this?

　　A: As early as the end of 2020 and the beginning of 2021, the company set up a product innovation center, which was responsible for market research, research and development of products from 0 to 1, and played a synergistic role with the company’s R&D center.

　　The main responsibility of the product innovation center is to seek the research and development of new products related to the company’s existing main business and with high matching technology from the company’s existing business system. Since 2021, it will mainly develop the environmentally-friendly and recyclable, food safety-related and new energy tracks as mentioned above, in which the new energy track includes the research and development of solar backboards and other products.

　　The company gradually confirmed the project review of photovoltaic backplane business in the field of selecting new energy track that matches the company’s existing main business and technology, visiting potential customers and product development and testing, and introduced professional technical team and sales team to provide technical and sales support for the company.

　　Q: What is the current stage and future progress of photovoltaic backplane business?

　　A: At the beginning of this month, the company reviewed and approved the proposal of setting up a holding subsidiary, Ailu New Energy, to develop photovoltaic backplane business. At present, Ailu New Energy has been established, and the site selection of the factory has been determined. After the Spring Festival, the renovation of the factory, the purchase and commissioning of the first batch of equipment and the delivery of product samples to customers for testing will take about 5-6 months. It will be officially put into production in the second half of 2023, and the capacity launch plan will be dynamically adjusted according to the operation status of the business and the development progress of new products.

　　Q: What is the current competitive pattern of photovoltaic backplanes?

　　A: At present, the photovoltaic backplane market is relatively a blue ocean market, and the material and technology of the backplane are in the process of continuous iteration. Domestic A-share listed companies in this field mainly include (), () and Mingguan New Materials.

　　Q: What is the technical reserve in the direction of photovoltaic backplane?

　　A: At this stage, Ailu New Energy mainly produces low-fluorine CPC backboards and some black backboards. At the same time, it has carried out in-depth research and development on polyolefin backboards and fluorine-free CPC backboards, and will upgrade the products according to the future development path of the backboard market.

　　Q: What is the history of cheese stick sheet? What is the competitive pattern of this kind of packaging? As a domestic enterprise with large-scale production capacity of PS cheese film, what are the competitive barriers?

　　A: When the domestic cheese sticks were first marketed, 100% of the packaged sheets were imported from abroad. The import of foreign sheets had a long delivery period and a short account period, which limited the business development of domestic cheese sticks customers. In this context, in April 2018, the company received the related product packaging development demand of (). The customer hopes to localize the packaging film of direct packaging "cheese sticks", and the delivery time and product price are expected to be improved compared with foreign suppliers. After receiving the customer’s request, the company set up a special R&D team to carry out research. After several pilot tests, PS sheets were finally developed at the end of 2018 and began to be supplied in batches. After continuous technical iteration, formula upgrade and homogeneous material development, the product pattern of PS cold chain, room temperature cheese sheet and recyclable homogenized PET cheese sheet has been formed.

　　At present, in addition to the company’s PS sheet and homogenized sheet, there is also a kind of PVC sheet on the market. Because the material itself contains chlorine, the company has not carried out corresponding research and development. At present, the company’s cheese stick customers mainly include head dairy companies such as Mykolando, Mengniu, Yili and Dr. Cheese.

　　The main advantages include: the first-Mover advantage of large-scale production, the advantages of food safety and GMP production environment, the production advantage of high output and low scrap rate in the whole process, the credit policy advantage of reasonable payment method and accounting period, and the patent right coverage advantage.

　　Q: Is there any difference between domestic and foreign competition patterns of industrial paper packaging?

　　A: There is a big difference between domestic and foreign competition patterns in paper bag business. The entry threshold of domestic paper bag market is relatively low, and it is relatively scattered. From paper bags with hand-folded bottom to paper bags produced in large scale by high-precision equipment, the technical level, production technology and management mode are uneven. The company maintains stable cooperation with more than 600 customers every year, and most of them are the world’s top 500 enterprises in chemical industry, building materials, food (dairy products) and pharmaceutical intermediates, as well as listed companies at home and abroad, and they have a certain voice in the field of high-end paper bags.

　　The foreign paper bag market is relatively concentrated, and the head suppliers mainly focus on the paper bag production in a certain subdivision of the city. For example, MONDI mainly focuses on paper bags in the fields of cement, building materials and chemical industry; AMCOR mainly focuses on the production of paper bags such as milk powder.

　　Q: What is the way for the company’s industrial paper packaging to increase its market share in the future?

　　A: There are two main ways: one is to introduce corporate customers, participate in exhibitions, participate in bidding to enhance the business volume of existing customers and explore new customers; The other way is for the customers the company has cooperated with in recent years to integrate the industrial chain (acquisition and merger) and expand their own production capacity. In view of the demand of head customers for the quality and supply of high-end paper bags, this new market capacity will also be included in the company’s output.

　　Q: What is the future capacity planning of industrial paper packaging and cheese film sheets?

　　A: Based on the future demand judgment of domestic and foreign customers’ paper bag products, the company plans to issue 500 million convertible bonds this time, mainly for the capacity expansion of paper bag business, of which 200 million will be used to purchase paper bag production lines. In terms of cheese stick sheet business, the company’s current production capacity can meet the needs of existing cheese customers, and there is no plan to further expand the production capacity for the time being;

　　Shanghai Ailu Packaging Co., Ltd. is mainly engaged in the research and development, design, production, sales and service of industrial paper packaging, plastic packaging and intelligent packaging systems. The company’s main products include paper packaging, plastic packaging and intelligent packaging system. In 2017 and 2019, it was rated as "Top 100 Private Manufacturing Enterprises in Shanghai", in 2017, it was rated as "Top 50 Paper Packaging Enterprises in China" by China Packaging Federation, and in 2020, the company was selected into the list of "Top 100 Printing and Packaging Enterprises in China".

　　Details of participating institutions are as follows:

　　Cctv news On November 29th, the 6th China Internet Audio-visual Conference with the theme of "Concentrate on Creating a Beautiful New Horizon" opened in Chengdu. Vice Minister Publicity Department of the Communist Party of China, Party Secretary and Director Nie Chenxi of the State Administration of Radio and Television attended the opening ceremony and the main forum and delivered a keynote speech.

　　The following is the full text of Nie Chenxi’s speech:

Firm Direction, Concentrate Strength, Show New Era, Network Audiovisual, New Weather and New Action

— — Keynote Speech at the 6th China Internet Audiovisual Conference

(November 29, 2018)

Nie Chenxi

Comrades and friends:　

　　I am very happy to get together with you again in beautiful Rongcheng, to participate in the conference and talk about development together. First of all, on behalf of the State Administration of Radio and Television and the organizers of the conference, I would like to express my warm congratulations on the convening of the 6th China Internet Audio-visual Conference!

　　This conference was held in the strong atmosphere of thoroughly studying and implementing Socialism with Chinese characteristics Thought of the Supreme Leader in the new era and the spirit of the 19th National Congress of the Communist Party of China in the network audio-visual industry, and it was also the first industry-wide event in the network audio-visual field after the reform of the party and state institutions. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to, actively developed and scientifically governed the Internet. The General Secretary of the Supreme Leader has made a series of important speeches, made a series of major decisions and deployed a series of major measures, which has pushed out a way to govern the Internet with China characteristics and written a new chapter in the era of building a network power. Since the beginning of this year, the Central Committee has successively held a national conference on network security and informatization and a national conference on propaganda and ideological work. General Secretary of the Supreme Leader delivered an important speech, which pointed out the direction for us to do a good job in network audio-visual work under the new situation and provided fundamental follow-up. In this context, this conference will focus on the theme of "concentrating on creating a beautiful new vision", and jointly study online audio-visual to fulfill new missions, enhance new kinetic energy and achieve new development. I believe that ideological understanding will be more focused, orientation will be clearer, and ideas and measures will be clearer.

　　Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, under the guidance of Socialism with Chinese characteristics Thought in the new era of the Supreme Leader, and with the joint efforts of management departments, industrial enterprises and institutions and network audio-visual workers, China’s network audio-visual industry has made remarkable achievements. Mainly reflected in the following four aspects:

　　First, the ability to serve the overall situation has been significantly enhanced.The whole industry is more deeply aware of the value, responsibility and responsibility of network audio-visual work in the new era, consciously focusing on the center, serving the overall situation, adhering to the correct political direction, public opinion orientation and value orientation, with a higher main theme and stronger positive energy. At major propaganda nodes such as the 19th National Congress of the Communist Party of China, online audio-visual media resonated with traditional media at the same frequency, and reported from all directions and angles, forming a strong public opinion of theme propaganda and building a new pattern of integrated dissemination of public opinion. Key network audio-visual programs such as "The General Secretary came to my home that day" were well received by the audience, and key audio-visual websites opened "the 19th National Congress of the Communist Party of China" in succession, with a total broadcast volume of 2.45 billion times and 480 million visitors.

　　Second, the quantity and quality of programs have been continuously improved.The enthusiasm of the whole industry to focus on the creation and production of high-quality content is unprecedented. In 2017, more than 8,400 online dramas, online movies, online cartoons and online documentaries were filed. For several years in succession, the General Administration has implemented the "Network Audio-visual Program Quality Creation and Communication Project" and held the collection, selection and exhibition of original online audio-visual programs with the theme of "Promoting Socialist Core Values and Building the Chinese Dream Together", which promoted and supported 765 works; All localities have also increased their support for the creation and broadcasting of outstanding works, and set a clear direction for promoting the high-quality development of online audio-visual programs. Carrying forward the socialist core values and Chinese excellent traditional culture has increasingly become the core elements of creation, and there have been more innovations and expansions in theme types, artistic styles and narrative methods, and a number of outstanding works have emerged, such as The Road of Public Servants, Red Temperament, New Era and New Hometown, and My Youth is on Silk Road.

　　Third, the scale of the industry continues to grow.The number of online video users in China has reached 609 million, accounting for 76% of the total number of netizens, with a cumulative increase of 74.5% in five years; The number of mobile phone network video users is 578 million, with a cumulative increase of 345% in five years; The number of short videos on the Internet has exploded, and the number of users has rapidly climbed to 594 million, accounting for 74% of the total netizens. In 2017, the scale of online video market was close to 100 billion yuan, the scale of online video advertising market was nearly 50 billion yuan, and the revenue of online audio-visual program service reached 14.298 billion yuan, and a number of leading online audio-visual enterprises emerged.

　　Fourth, the development order is increasingly standardized.Marked by the basic establishment of the top-level design and overall structure of the Party Central Committee’s network power strategy, the network audio-visual industry has been fully integrated into the national "chess game" work pattern of Internet management, and further moved towards the track of scientific development and standardized development. Management departments at all levels conscientiously implement the responsibility system for network ideology work, adhere to scientific, legal and effective management, and adhere to coordinated and coordinated governance. The General Administration has successively issued more than 20 normative documents, and the management of institutional access, public network and private network, and the management of program content filing, review and dissemination are more scientific, precise and pragmatic. Since the beginning of this year, the relevant departments have been closely linked, normalized and strengthened the collaborative management of licensed and unlicensed websites, resolutely dealt with the problem of illegally producing and reprinting programs, resolutely cracked down on programs that are politically harmful, vulgar in content, bloody and violent, and resolutely rectified the program problems that people hate, such as slandering heroes and heroes, idolize’s star speculation, pan-entertainment, showing off wealth and enjoyment, and spoofing literary classics. Taking "combined heavy punches" such as notification, interview, rectification, taking off the shelves and shutting down has driven a number of audio-visual websites to conduct self-examination and self-correction, deeply cleaned up a large number of psychotropic drugs, garbage and dross in cyberspace, and further improved the ecology of online audio-visual communication.

　　Since the 18th National Congress of the Communist Party of China, China’s network audio-visual development has gone through an extraordinary road, with hard-won achievements and precious experience. The good situation needs everyone’s joint maintenance. At the same time, we should also clearly see that there are still shortcomings and weak links in the field of network audio-visual and face many difficulties and challenges. For example, online audio-visual programs are mixed, with quantity lacking quality and "plateau" lacking "peak"; There are fewer new works and fewer fine works that pay attention to reality; The problem of imitating with the wind and getting together with the same subject matter is very prominent. For example, one-sided emphasis on click-through rates and profit-seeking violations have occurred from time to time, and individual institutions are keen to produce programs that spread entertainment first, idolize stars, show off wealth and enjoyment, and even vulgar and vulgar; Some creators and gatekeepers do not have a strong sense of orientation, and non-mainstream, sub-cultural and even distorted values are mixed in the program. For example, new problems in management are constantly emerging, the auditing standards in different regions and platforms are inconsistent, and some auditing levels are not high and technical means are insufficient. For example, the benign and sustainable development capacity building needs to be explored and tested in practice, and so on. We should attach great importance to these problems and challenges, face them bravely, seek solutions in development and promote development in solution.

　　Comrades and friends! General Secretary of the Supreme Leader pointed out at the 19th National Congress of the Communist Party of China that Socialism with Chinese characteristics has entered a new era. We have entered a great era to ignite our dreams and forge ahead, and the network audio-visual industry is riding the east wind and waves of the vigorous development of various undertakings of the party and the country. The whole industry should adhere to the guidance of the Supreme Leader Socialism with Chinese characteristics Thought in the new era, take the people’s yearning for a better audio-visual life as the goal, firmly move forward, strengthen responsibility, persist in innovation, strive to complete new missions and tasks, and constantly write a brilliant chapter of a beautiful "new vision".

　　First, we must be oriented and strive to be the builder of mainstream ideology and culture.General Secretary of the Supreme Leader stressed that when Socialism with Chinese characteristics enters a new era, it is necessary to unify thoughts and gather strength as the central link of propaganda and ideological work, which requires us to build a socialist ideology with strong cohesion and leading power. Internet has increasingly become the main ideological front, and online audio-visual has become the most active publicity and cultural new space for netizens. According to statistics, network audio-visual has accounted for more than 80% of the total Internet data access traffic. Network audio-visual production spreads spiritual products that affect people’s thoughts. The greater the influence, the greater the responsibility. The network audio-visual industry must deepen its ideological understanding, improve its political position, insist on examining its development from a political, overall and strategic perspective, consciously integrate individual development into the overall cause of the party and the state, firmly grasp the correct political direction, public opinion orientation and value orientation, and shoulder its due responsibilities.

　　To strengthen political responsibility,Always take a clear-cut stand on politics, firmly establish the "four consciousnesses", strengthen the "four self-confidences", achieve the "two maintenance", and embody the party’s leadership in all fields and links of network audiovisual. It is necessary to strengthen positive publicity on the Internet, highlight ideological guidance, continue to carry out the construction of "the first page and the first screen", and unite and unite hundreds of millions of netizens with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era and the spirit of the 19th Party Congress. It is necessary to give full play to the audio-visual characteristics, gather and spread the Party’s voice in a normal way, and build concentric circles online and offline, so that online audio-visual will become an important increment for the Party to carry out propaganda and ideological work and consolidate the common ideological foundation for the United struggle of the whole Party and the people throughout the country.

　　To take cultural responsibility,Always maintain a high degree of cultural self-confidence, adhere to the direction of advanced socialist culture, and be an active leader and practitioner of China’s advanced culture, as well as a faithful inheritor and promoter of China’s excellent traditional culture. We propose to build a culture-oriented platform, that is, we hope that the network audio-visual service institutions will adhere to the principle of cultural talents, strengthen value guidance, consciously resist the erosion of decadent cultural lag, and let the spiritual treasure of Chinese culture show its permanent charm and style of the times through vivid practice.

　　We must adhere to social responsibility,Always put social benefits first, and strive to achieve the unity of economic benefits and social benefits. We should focus on cultivating new people of the times who are responsible for national rejuvenation, persist in cultivating and promoting socialist core values, stress taste, style and responsibility, and consciously say "no" to vulgarity, vulgarity and kitsch. Every move, first of all, we should think about the social effect. We must never create cultural garbage and corrupt the social atmosphere for the sake of traffic and click-through rate. We must never be covered with copper odor, and we must not let cheap laughter, bottomless entertainment and unscrupulous garbage bury our lives.

　　Second, we should strengthen our works and strive to be a provider of high-quality spiritual food.The Supreme Leader’s General Secretary emphasized that literature and art are a project of casting souls and cannot be slaves of the market. He asked us to launch more healthy and high-quality online literary works to enhance people’s sense of cultural acquisition and happiness with high-quality cultural supply. We need to redouble our efforts to implement the requirements of the Supreme Leader General Secretary. Network audio-visual program creation should "Building the soul, grounding gas and gathering popularity.”。 To cast a soul is to persist in taking Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era as the soul, strive to enhance the ideological connotation and aesthetic value of online audio-visual works, better raise the spiritual flag, establish spiritual pillars and build spiritual homes. Network audio-visual works should be both interesting and meaningful. If there is no correct thinking and aesthetics, only the body is left, and it is difficult to leave a long aftertaste and a deep impression with new forms and skillful skills. Grounding gas means adhering to the people-centered creative orientation and carrying out realistic creation in deep life and taking root in the people. The root of creation lies in life and people. Without this root, it is just passive water and soilless wood. The creators of online audio-visual programs should dig up materials, refine themes and absorb nutrients in the hot reality of life, and vividly display the colorful picture scrolls of the people in the new era chasing dreams and building dreams. To gather popularity is to create and produce excellent works as the central link, attract people with excellent quality, win word of mouth, satisfy the masses, and strive to be loud, spread and stay.

　　In order to further strengthen the creation and production of fine products and promote the upgrading of online audio-visual programs, the General Administration plans to implement "Network audio-visual program upgrading project",both daily and regular, accumulate over a long period of time, and focus on theme creation to focus on the whole. In particular, we should focus on the 40th anniversary of the reform and opening up, the 70th anniversary of the founding of New China, the building of a well-off society in an all-round way, and the centenary of the founding of the Communist Party of China (CPC), taking the important time nodes of the Party and the country at present and in the next five years as working coordinates, organize and promote the creation of major themes, reflect the great times with all our heart and work hard, and write a new epic of the Chinese nation. I hope that the network audio-visual industry can plan ahead, come up with a masterpiece in theme creation, and make new colors and highlights. Program producers, network audio-visual platforms, private network platforms, mobile video clients, video uploading users and transmission operators should work together to make every online drama, online movie, documentary, children’s programs, online variety shows and short video programs spread on TV, computers and mobile phones contain shining elements of socialist core values.

　　Third, we must innovate and strive to be pioneers of new formats and new services.The General Secretary of the Supreme Leader has repeatedly stressed that innovation is the first driving force to lead development, and innovation will win the future, which requires better release of the innovation vitality of various innovation subjects. Network audio-visual itself is the product of technological innovation. Being born with innovative genes, it should take the lead in practicing the new development concept, pay more attention to creative transformation and innovative development on the premise of adhering to the direction and sticking to the right path, and always stay at the forefront of the times and lead the trend. As a government administrative department, we will strengthen guidance and optimize the environment, and encourage and support the innovation and creation of the network audio-visual industry to the greatest extent.

　　We encourage and support service innovation.With the increasingly fierce competition in the network audio-visual industry, the masses began to vote with their fingertips, and differentiated and high-quality services have become a key link to win the audience. It is hoped that the network audio-visual service organizations will adhere to people-oriented and service-oriented, deeply tap the audience’s needs, strengthen professional and refined operation, enrich content styles and service modes, provide better, more intimate and humanized audio-visual experience, and strive to open up a new "blue ocean" to better meet the people’s diversified audio-visual new expectations.

　　We encourage and support technological innovation.Network audio-visual is rooted in the Internet, which is the most active and widely used field of scientific and technological innovation. We must always keep a keen sense of smell, actively embrace the latest technologies such as big data, supercomputing, artificial intelligence and mixed reality, and find the combination of business innovation and technological innovation. We should be good at using the "algorithm" under the guidance of correct values to promote the work, so that technologies such as personalized customization, precise production and intelligent push can better serve high-quality programs. It is necessary to strengthen independent innovation, bravely break into the "no man’s land" in the field of network audio-visual technology, promote breakthroughs in core technologies, accelerate the construction of key technology systems of network audio-visual with independent intellectual property rights, and grasp the initiative in future development.

　　We encourage and support integrated innovation.In recent years, the radio and television industry has accelerated media integration as a major strategic task. Not long ago, the General Administration held a site meeting to promote the construction of national smart radio and television, and further proposed to build a smart media and cultivate a smart ecology of radio and television. In the wave of integrated development and intelligent development, we hope to effectively combine the advantages of radio and television and audio-visual new media, make maximum use of the resources of the two aspects, promote the sharing and integration of information content, technology application, platform terminals and management services, form a vivid situation of competing development and creating a win-win situation, and better serve the overall situation and the people.

　　Fourth, strengthen management and strive to be the maintainer of clear cyberspace.General Secretary of the Supreme Leader emphasized that cyberspace is the spiritual home shared by hundreds of millions of people. Cyberspace is clear and ecological, which is in line with people’s interests. It is everyone’s common responsibility to maintain a clear network audio-visual space. The government, enterprises, institutions, practitioners and netizens should take their respective responsibilities, participate together, manage together, comprehensively manage the network and form a joint force.

　　It is imperative to control chaos.For outstanding problems that are strongly reflected by the masses and those that disturb the ecology of the industry, we must dare to grasp and manage them, and resolutely rectify them. Not long ago, in view of the outstanding problems in the field of radio, television and online audiovisual literary creation, such as pan-entertainment, idolize speculation, high-priced film remuneration, and falsification of ratings, the General Administration issued the Notice on Further Strengthening the Management of Radio, Television and Online Audiovisual Literary Programs, and put forward a series of management measures. All aspects should carefully check and correct themselves according to the policy requirements, do a good job in rectification and implementation, and constantly improve the long-term mechanism to promote healthy and sustainable development while solving outstanding problems.

　　We should put ensuring safety in a prominent position.General Secretary of the Supreme Leader emphasized that network security and information security are related to national security and social stability and are comprehensive challenges we are facing. Network audio-visual service, security is very important. We should establish a correct concept of network security, coordinate construction and management, not only build roads, but also have brakes and barriers to fulfill the main protection responsibility. Especially for new technologies, new products and new businesses involving ideological security, security assessment must be strengthened, so as to move forward and prevent problems before they happen, and truly build a "firewall" to maintain security.

　　It is necessary to take joint management as a long-term policy.The administrative department of radio and television should perform its supervisory duties, and cover the management wherever the network audio-visual service extends, and manage all the management. We propose unified guidance, unified standards and unified scales online and offline. In the next step, management departments at all levels should speed up the refinement of operation paths, improve working mechanisms, promote the implementation of policies and create a fair and just market environment. Network audio-visual program service institutions should earnestly implement the main responsibility, adhere to the management system of operating in accordance with the law and regulations, strictly operate with certificates, broadcast safely, adhere to the review before broadcasting, improve the program review and broadcast process, strengthen the audit force, and ensure good guidance, content, quality, communication and personnel, and never let network audio-visual become a platform for spreading harmful programs. Network audio-visual association organizations should focus on functional orientation, play the role of a bridge, do a good job in leading, organizing and serving the industry, and continue to carry out self-teaching and self-discipline in the industry. Under the guidance of the General Administration, China Internet Audio-visual Program Service Association, the major video websites in the United Nations, has formulated 100 articles, namely, Management Standard of Network Short Video Platform and Detailed Rules of Network Short Video Content Auditing Standard, which will be announced to the public in the near future, which will certainly help to further standardize the order of short video dissemination.

　　Comrades and friends! The new era is an era of struggle, and the beautiful vision of network audio-visual needs us to have a new atmosphere and do something new. Let’s unite more closely around the CPC Central Committee with the Supreme Leader as the core, strengthen the direction, gather strength, strive to complete new missions and tasks, and strive to create a new situation of the prosperity and development of online audio-visual, and make new and greater contributions to meeting the people’s new expectations for a better life and serving the overall work of the party and the country!　

　　I wish the 6th China Network Audiovisual Conference a complete success!　

　　Thank you all.

The Yangtze River originates from the "roof of the world"-the southwest side of Geladan Winter Peak in Tanggula Mountains of Qinghai-Tibet Plateau. The main stream flows through 11 provinces, autonomous regions and municipalities directly under the Central Government of Qinghai, Xizang, Sichuan, Yunnan, Chongqing, Hubei, Hunan, Jiangxi, Anhui, Jiangsu and Shanghai, and flows into the East China Sea east of Chongming Island, making it the largest river in China.

With a total length of about 6,300 kilometers, the Yangtze River is the longest river in China, and ranks third in the world after the Nile in Africa and the Amazon in South America.

The Yangtze River has a total basin area of 1.8 million square kilometers, accounting for about 20% of the total land area of China, and is the largest river in China.

The middle and lower reaches of the Yangtze River are the most concentrated areas of freshwater lakes in China, including Poyang Lake, Dongting Lake, Great Lake and Chaohu Lake, and the basin areas of Jialing River, Hanjiang River, Minjiang River and Yalong River, the four major tributaries of the Yangtze River, are all over 100,000 square kilometers.

There are more than 3,600 navigable rivers in the Yangtze River system, with a total navigation mileage of more than 57,000 kilometers, accounting for 52.6% of the total inland navigation mileage in China, which is the highest in China.

The longest province where the main stream of the Yangtze River flows is Hubei Province. The total length of the Hubei section of the Yangtze River is about 1061 kilometers, and the Jingjiang section of Hubei Province alone is about 400 kilometers long, while the length of the Yangtze River flowing through Sichuan Province is also 1040 kilometers. People commonly call it "Chuanjiang".

Chongming Island, located at the mouth of the Yangtze River, is the largest alluvial island in China.

The Three Gorges Water Control Project in Yichang is the largest water control project in China and even in the world, and the Three Gorges Hydropower Station is also the largest hydropower station in the world.

The Yangtze River Delta is the largest delta in China.

Nanjing Port is the largest inland river port along the Yangtze River.

Original title: "Water Knowledge | The Yangtze River is the best. How many do you know? 》

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　　Cctv news(Reporter Kang Yanlong): "I think the exploration of online teaching will promote the formation of a new normal in education." On May 14th, the Ministry of Education held a press conference to introduce the situation of online education in primary, secondary and primary schools during the epidemic and the next work considerations. Professor Yu Xinjie, the leader of the online guidance expert group in Tsinghua University, said in response to a question from a CCTV reporter that the online and offline mixed education and teaching mode would become the general trend.

　　The Ministry of Education held a press conference to introduce the situation of online education in universities, primary and secondary schools during the epidemic and to consider the next step. (China Education News reporter Zhang Jinsong/photo)

　　At present, the global epidemic continues, and it may continue for some time. How to achieve substantial equivalence, so that tens of millions of college students can carry out high-quality learning activities online at home, so as to ensure the quality of learning, is a question that every college administrator and teacher needs to answer in this epidemic prevention and control exam.

　　In order to do a good job in online education and teaching, Tsinghua University established four working groups, including "Online Teaching Guidance Expert Group" on February 6, to provide high-quality teaching services from different angles such as teaching methods, teaching quality, teaching platform and student support, and put forward "effectiveness is the way, data is the device; The basic principle of "interaction as the body, live broadcast for use".

　　In Xin Jie’s view, training was once the most difficult task after the implementation of online teaching mode. On February 5th, when the leaders of Tsinghua University University mobilized more than 50,000 teachers and students for online teaching, only about 400 of the more than 2,000 teachers who attended classes in the spring semester mastered online teaching techniques. For this reason, Tsinghua University has carried out the organizational training. Before the class starts on February 17th, all the teachers who have classes this semester have received at least one online teaching training.

　　Yu Xinjie said that in the course of online teaching this semester, Tsinghua University discovered some remarkable advantages of online teaching. For example, students will see the courseware made by the teacher more clearly than sitting in the classroom before, because they are all equivalent to sitting in the front row, and they will hear what the teacher said clearly. If the teacher’s interaction is designed properly, the frequency of interaction will be higher than before, and the quality of interaction will be better.

　　Yu Xinjie, head of the online teaching guidance expert group in Tsinghua University, introduced the implementation of online teaching in Tsinghua University. (China Education News reporter Zhang Jinsong/photo)

　　Yu Xinjie expounded his three understandings that online teaching will move from "freshness" to "new normal".

　　First, blended education and teaching will become the general trend. For many teachers and students, the current "epidemic" action of education and teaching is equivalent to an "enlightenment movement" of mixed teaching, and many "whites" of mixed teaching have grown into "talents" of online teaching after several months of practice. In addition to online teaching, many teachers are particularly surprised to find that he can know a lot of data about students’ learning effectiveness that was impossible to master in the classroom teaching process, which can help him adjust at any time. In addition, students who study online will also feel the convenience brought by this learning method. After returning to the campus, most or even the vast majority of courses will introduce online learning elements in some way, making mixed education and teaching become the general trend.

　　Second, new scenes of blended teaching will emerge constantly. With the progress of tools and the improvement of teaching methods, there have been many vivid cases in which teachers can interact with hundreds or even thousands of people online to produce high-quality real-time interaction between "teaching and learning" and "learning and learning", which was impossible in the past, which gave the word classroom a brand-new definition. Therefore, in the post-epidemic period, there will be more and more super teachers. With the help of tools and teaching assistants, they can provide high-quality teaching to thousands of learners online in real time. Even if all the students return to campus, there may be a new mixed teaching scene in which more teachers are willing to study online.

　　Third, the new model of blended education is beginning to take shape. During the anti-epidemic period, Tsinghua University provided "clone classes" for students from Huazhong University of Science and Technology, Wuhan University, Xinjiang University and Taiyuan University of Technology, and "weiyang classes" for students from Tsinghua. Based on these practices, it may provide a new solution to the training mode of double bachelor’s degree and minor degree, and even to build a wider range of lifelong learning system.

　　Yu Xinjie emphasized that in order to gradually realize these new normals, a lot of work needs to be done in network infrastructure, resource and tool development, and teacher experience summary and training.

　　It is understood that at present, Tsinghua University is fully considering the upcoming final exam. Put forward the scheme from the perspectives of proposition, invigilation, platform and special situation plan, and strive to obtain real learning results and ensure substantive equivalence.

News of current affairs

01. Inspection:When inspecting the southern theater, the Supreme Leader emphasized: speed up the construction of theater command capability, and resolutely complete the mission.

02. Meeting:Supreme leader meets Japanese Prime Minister.

03. Presidential Decree:The supreme leader signed the tenth to sixteenth presidential decrees.

04. Congratulations:The Supreme Leader sent a congratulatory letter to the closing ceremony of the 4th Arab Art Festival.

05.Li Keqiang held a ceremony to welcome Japanese Prime Minister’s visit to China and held talks with Shinzo Abe.

06.Li Keqiang and Japanese Prime Minister met with reporters, attended the first China-Japan Third Party Market Cooperation Forum and delivered speeches.

07.The Sixth Session of the 13th the National People’s Congress Standing Committee (NPCSC) closed in Beijing on 26th, and passed the decision on amending the Criminal Procedure Law and the newly revised organic laws of the two houses. Li Zhanshu presided over the meeting.

08.Li Zhanshu meets Japanese Prime Minister.

09.Wang Yang presided over the 11th Chairman’s Meeting in Chinese People’s Political Consultative Conference.

10.Wang Qishan visits Israel.

Other news

01.[CCTV Quick Review] China’s reform and opening up will never stop

General Secretary Supreme Leader’s important speech during his inspection tour in Guangdong once again sent the world a strong voice of the times that China’s reform and opening-up will never stop, and clearly declared China’s firm determination to unswervingly push forward reform and opening-up, which will surely unite the majestic power of more than 1.3 billion people, write a magnificent chapter of reform and development in the new era, and promote the common development and prosperity of China and the world.

02.The 17th National Congress of China Trade Union closes: A new era of making contributions with concerted efforts.

The 17th National Congress of China Trade Unions closed today, and passed the draft resolution on the report of the 16th Executive Committee of the All-China Federation of Trade Unions, the financial work report and the audited work report, and the draft resolution on the Articles of Association (Amendment) of China Trade Unions.

financial and economic news

01.China International Import Expo exhibits officially entered the museum.

Starting today, the exhibits of China International Import Expo officially enter the market. The first batch of large-scale exhibits arrived at the Intelligent and High-end Equipment Museum, including large-scale manufacturing equipment of famous brands in Switzerland, Italy, Japan, Spain and other countries.

02.2018 Tianfu Financial Forum was held in Chengdu

Today, the 2018 Tianfu Financial Forum was held in Chengdu. This financial forum has a main forum, an index conference and eight professional forums. The theme of the main forum is "technology and finance and Innovation Drive", and the participants delivered keynote speeches around key words such as science and technology, finance and innovation.

international news

01.The Saudi Attorney General said that Kachouqi died of "murder."

Saudi Attorney General Saude issued a statement on 25th, saying that it was concluded from the information provided by the Turkish side that Saudi journalist Kachouqi died of "murder".

02.The European Central Bank keeps three key interest rates unchanged.

On the 25th, the European Central Bank decided to keep the three key interest rates in the euro zone unchanged, while maintaining the expectation that interest rates will not be raised before the summer of 2019, so as to ensure that the medium-term inflation rate in the euro zone will return to the target level of "below but close to 2%". At the same time, the European Central Bank reiterated that it will conditionally end the 15 billion euro monthly bond purchase plan by the end of this year.

Military news

01.NATO holds the largest military exercise since the end of the Cold War.

On the 25th, NATO began a two-week "Trident Contact 2018" joint military exercise in Norway and its surrounding areas. This is the largest joint military exercise of NATO since the end of the Cold War.

About 50,000 people from 29 NATO member countries and two partner countries, Sweden and Finland, will participate in the exercise. The exercise sites are mainly in central and eastern Norway, as well as the surrounding North Atlantic and Baltic Sea. It is reported that Finland, Russia’s neighboring country, will use its rovaniemi Air Force Base in the exercise, which is only 200 kilometers away from Russia.

Russian Defense Minister shoigu said on the 24th that NATO’s military activities have reached an unprecedented level since the end of the Cold War, and the military threat to Russia is increasing day by day. The Russian Defense Ministry said that the Russian army is currently holding military training in the southern region, and the training plan will last until the 31st of this month.

Other news

01.The multilingual overseas edition of the book of the same name "Reader" was launched.

The second season seminar of Reader and the launching ceremony of the multilingual overseas edition of the book of the same name were held in Beijing today. As a useful attempt to spread China’s voice to countries along the Belt and Road, China Central Radio and Television General Station, in collaboration with China Publishing Group, will cooperate with publishing houses from six countries, including Germany, Kyrgyzstan and Lebanon, and will publish overseas books in eight languages within one year.

02.The Central Radio and Television General Station launched two public welfare projects: advertising precision poverty alleviation and national major project communication.

The "Signing Ceremony of Advertising Precision Poverty Alleviation and National Major Project Public Welfare Communication Project of Central Radio and Television General Station" was held in Beijing this afternoon, and five provinces including Inner Mongolia Autonomous Region became new cooperative provinces for the "Advertising Precision Poverty Alleviation" project; Eight projects, including domestic aircraft carriers, have become new projects in the "Public Welfare Communication of National Major Projects". Up to now, advertising precision poverty alleviation has benefited 457,700 poor farmers in 8 provinces (autonomous regions and municipalities), and 11 national major projects such as Beidou Navigation have been broadcasted one after another.

In the scorching sun, people like to enjoy the coolness brought by air conditioning in the office, but some people will have dizziness, shoulder and neck pain and other symptoms when blowing air conditioning for a long time, which is called "air conditioning disease".

"Air-conditioning disease" occurs mostly in summer, and the elderly, children and women are prone to it. Xiong Yan, deputy head of the Youth Study Group of the Sports Medical Branch of the Chinese Medical Association and associate professor of west china hospital, said that there are three main reasons for the "air conditioning disease": First, long-term work at the desk leads to continuous tension in the neck and shoulder muscles, and over time, there will be chronic strain and fibrosis of the neck and shoulder muscles; Second, being stimulated by cold air of air conditioner is easy to cause spasm of neck and shoulder muscles and blood vessels, which in turn leads to tissue ischemia and hypoxia, causing pain; Third, the air in the relatively closed air-conditioned room is dry and turbid, and the dust spreads, which is easy to breed microorganisms and lead to the decline of the body’s resistance.

What are the tips to prevent shoulder and neck pain in the office? Xiong Yan said, first of all, you should keep a correct sitting posture: sit up straight, use cushions to support your back, look straight ahead with your eyes, your shoulders and upper arms naturally droop, your elbows are close to your torso, your forearms are at 90 degrees to your body, your thighs are flat, your knees naturally bend at 90 degrees, and your feet are flat on the ground. At the same time, hot water bottles can be used for local hot compress to promote blood circulation of neck and shoulder, relax muscle groups and relieve the symptoms of neck and shoulder muscle pain.

I have shoulder and neck pain in the office. How to carry out rehabilitation training? First, use a hot water bottle or warm the baby for 8 to 10 minutes at a time. Second, use manual release. Put your hands behind your neck, press forward and downward, and loosen the muscles behind your shoulder and neck, such as the overused upper trapezius. Third, carry out activity training. It can perform the greatest stretching in sitting posture, improve the mobility of cervical and thoracic vertebrae and reduce the degree of muscle stiffness. Fourth, carry out functional training. Remodeling the habitual position of joints and changing posture can keep the posture of head up and fundamentally reduce the occurrence of cervical pain.

How to use air conditioning scientifically, in order to enjoy the coolness and avoid the occurrence of "air conditioning disease"? Xiong Yan reminded that the first is to keep the room clean and ventilated to ensure sufficient light; The second is to set the air conditioning temperature at 26℃ suitable for human body & mdash; Between 28℃, the air outlet of the air conditioner is upward, so that the cold air slowly sinks; The third is to develop good habits of work and rest; Fourth, self-examination. If you have headache, dizziness, limited movement of shoulder joint, and symptoms such as suspected numbness and unstable walking appear, it is recommended to seek medical advice as soon as possible.

Wen | Ma Er

In 2017, Zhejiang Satellite TV launched "The Birth of Actors", which marked the official appearance of acting competition variety. For the audience at that time, this program "Choosing Actors on TV" was really new. Regardless of the bursting of acting skills, the shoe-throwing incidents in Zhang Ziyi and Liu Ye alone are quite lively.

But perhaps no one thought that this was just the beginning. With the first crab eater, followers who see the heat will inevitably follow quickly. As a result, a series of acting competition variety shows appeared one after another.

Actor in Place, Actor’s Character, Acting School … Although the rules are different and the tutors are different, we can also see their similarities from the titles of these films. The audience is also confused by more and more homogenization plots, and often recognizes Feng Jing as Ma Liang, putting the hot spot of this variety show on that variety show.

If you are poor, you will change, and if you change, you will pass. Since the popularity of acting competitions has declined, it is natural to develop new rules of the game. People in front of the stage are not interested. What about behind the scenes?

"Please advise the director" came into being at the right time. However, compared with the public enthusiasm when the acting competition variety just came out, this program that dared to "teach the director" has suffered from Waterloo. From Weibo to Douban, from Zhihu to Hupu, there are many bad reviews. What’s more, a wail of "China film is dead" was issued.

Defining the film and television industry directly through a variety show is that netizens are expressing an emotion and cannot take it seriously. However, from the technical level and expression, "Please advise the director" does have many unsatisfactory aspects. What is the value of this variety show? Do we really need to make a variety show behind the scenes?

Who was given the agreed "opportunity"?

If we look at the official meaning-the program hopes to provide directors with a low-cost trial and error opportunity that can get the most direct and rapid market feedback, tap and support outstanding directors, and help them stand out through this platform-the existence of "Please Advise Directors" seems to be reasonable.

After all, at present, the film and television industry, which was already in the middle of winter, is even worse. There are countless bankrupt companies, unemployed peers can be seen everywhere, and many long-established directors are in trouble. Based on this, young filmmakers need more exposure opportunities. There are still fewer pits that venture capital can provide.

Therefore, a variety show that can provide opportunities for young directors seems to be a good prescription. At least, it is also a "powerful pill". What’s more, it is working with a head platform like Tencent Video. Although the variety show of acting competition is very big, those outstanding actors still get the opportunity and gain recognition.

But after watching the pilot film and the first program, I suddenly felt cheated. The so-called "mining and supporting outstanding directors" is more like an empty talk to attract investment. Although the short films of 16 directors have not been completely unveiled, it is certain that there may be a lot of hot searches for topics, and the ultimate goal is difficult to achieve.

A total of 16 directors were invited to "Directors’ Advice", which were divided into several categories according to different standards.

First of all, Guan Jinpeng is unique. Although I don’t know why he came to the show, a director of his level will have to take the position of producer when he comes. Jing Wong sat, so did Guan Jinpeng.

Secondly, there are cross-border directors such as Cai Kangyong, Cecilia Han, Liang Long, Wu Zhenyu and Wu Zhongtian. They want to make movies, which is much easier than other new directors. There is no need to participate in the competition. Cecilia Han, in particular, has all the top teams. Do you need to be supported?

Ning Yuanyuan and Wang Wen are also "the second generation of the circle". Ning Yuanyuan’s father is the sixth generation director Zhang Yuan and his mother is the screenwriter Ning Dai. Wang wen also’s father is Wang Zhonglei, CEO of Huayi Brothers Media Group.

Guoqiang Xiang, Bao Beier and Degena have actually made film and television works, and they are quite famous.

Although Guoqiang Xiang is an academic, he fits in with the sense of the times. This year’s "Sudden Vacation" broadcast in bilibili is even more regarded as a "explosion" in the circle. In Bao Beier, two films, Fat Agents and Sunshine Sisters Amoy, have been shown on the big screen. Degena, on the other hand, is good at literary films, which is widely recognized by fans.

Counting, the real lack of opportunities is Zeng Zeng, Qian Ning Huang, Wang Yun and Wang Yichun. As for Zhifei Bi, this is more like a stunt specially hyped by the program group, and no one really respects him.

A variety show that gives newcomers the opportunity to direct, and few of the selected directors need opportunities; And young creators who really need opportunities can’t seem to break into this program. At this point, it might as well be a venture capital meeting. After all, no matter how few pits there are in the latter, it will always give you the opportunity to appear on stage.

Not to mention, the difficulty of this variety show is much greater than that of venture capital. It is not conducive to real creation and talent selection to hand over the specified works within a limited time. It is somewhat contradictory to ask for good content while pursuing a happy creator. On this program, Wong Kar-wai couldn’t get out of his head, and Yang Dechang also shouted humbled.

Who is instructing the director?

In addition to 16 directors, Please Advise Directors invited three groups of guests.

Among them, there are 50 professional film identification groups, including "fans" who are good at writing long film reviews and like watching movies, university teachers with professional counterparts, and creators in the industry who have had successful experience; There are 200 people in the public viewing group, representing the general audience; And the producer team composed of Fang Li, Jing Wong, Chen Zhixi and Hao Lei.

Including the director, the four groups form an industrial closed loop of producer-director-audience-film critic. The director produces works, the producer is responsible for the budget, the audience spends money on tickets, and the film critics talk about depth and value. But unfortunately, in "Please advise the director", everyone is an "appreciator", but the camp is different.

This leads to a very interesting phenomenon, and everyone can give opinions to the director.

What is even more frightening is that this "instruction" is an immediate feedback. Your short film may not be finished, and the audience will be stopped. Readers who often participate in the screening know that even if a movie is ugly, as long as the main creator is present, most viewers will not leave easily. This is a kind of respect and a basic courtesy.

Therefore, when Guoqiang Xiang and Zhifei Bi were constantly criticized on the stage and Liang Long didn’t even finish the short film, all netizens who love movies must feel a kind of inner sadness. These actions can’t promote the progress of the film industry, or even the progress of individual directors, but only produce hot searches.

From the perspective of functional identity, producers choose projects, and hundreds of scripts pass through their hands every year. But they don’t necessarily know how to create. Of the four producers on the stage, Jing Wong is the most creative. But in the program, he is often in a state of "paddling". More often, they believe in the power of the market.

Screenwriter Chen Tong once said that some producers judge the quality of a script by whether they can invite big coffee. If you can knock it down, your book is good; If you can’t knock it, it means that "level" is not enough. An upstream worker comes downstream, then he is just an audience. You can provide some experience, but you should not cheat others by taking advantage of your position.

The same is true for actors. When Hao Lei and Li Chengru come to evaluate a work, should they divest themselves of their roles as actors? If it is not stripped off, the impact of this identity additionality will inevitably affect their judgment of ordinary audiences.

Who is qualified to teach the director? Abandoning the special functions of producers and "fans", there is only one answer: the audience. But who is being taught, the director himself or his works?

Roland barthes has a famous view that "the author is dead".

It means that when a work is finished, the author is already dead. When the connoisseur evaluates a work, the author’s sacred position no longer exists. However, this is not the so-called "audience-centered system", but means that the text can jump out of the author and enter a free interpretation space. Everyone can explain it.

But "the author is dead" does not mean that you can play it freely. Judging from the first program, the appreciator’s comments on the works are entirely based on personal likes and dislikes, and there is no unified evaluation standard.

With Nezha, Guoqiang Xiang and Bao Beier are different. Bao Beier is not short of funds, and Guoqiang Xiang is very poor. In terms of image effect, Bao Beier is more natural and comfortable. But this is not the only criterion to judge the quality of a film. Needless to say, literary films and commercial films should not be compared together.

Moreover, since it is exam-oriented education, shouldn’t we provide unified stationery?

There is no natural opposition between the audience and the film critics. The biggest stunt of the first program is the different opinions of the professional film identification group and the popular movie viewing group on Liang Long’s short film "Crazy Alien". The former thinks it is a moving work, while the latter thinks it is puzzling, "I can’t understand it".

But judging from the final score, there is not much difference between the likes and dislikes of the two.

The attendance rate of the public viewing group was 45%, and the attendance rate of the professional film critics who criticized the audience for not knowing art was 58%, and they all failed. That’s the question. Why did such a big contradiction arise? Who’s lying?

Is it really meaningful to make a variety show behind the scenes?

In the process of watching "Director’s Advice", I have been thinking about two questions: What is the value of this variety show? Do we really need to make the behind-the-scenes details of the film and television industry into a variety show? In fact, these two questions are closely related. To answer them, we must first think about the original intention of the platform to do this variety show.

Looking at the essence through the phenomenon, it is not difficult to understand that the platform "selects directors" through variety shows. On the one hand, video websites have wanted to get involved in the film industry for a long time. In recent years, the relationship between overseas streaming media and movies has become more and more "sweet". Domestic streaming media also want a piece of the action. For example, Iqiyi launched "Iqiyi produces movies".

The platform needs more and more good directors to do things for themselves. However, judging from the two dimensions of "ultimate goal" and "judging process" in the previous article, the chance that this heavy consideration can be achieved is temporarily zero.

On the other hand, this can also be regarded as a simple plan. Can you choose a good director? Let’s ask Zhifei Bi to shoot a short film and Li Chengru to evaluate it. At least the popularity can be guaranteed. However, judging from the current amount of Tencent video in the foreground, the data is not optimistic. Hot search is on, but not many people watch it.

If you ask me, "Director’s Advice" presents the common problems of domestic variety shows today: paying more attention to the technique than the Tao, and paying less attention to the basics and chasing the end. In other words, most programs nowadays only focus on form, ignoring the deep cultivation of content. Competitive variety shows are a typical example. If choosing an actor on TV can at least give more opportunities to those young actors who have been ignored; Then, choosing a director is completely contrary to this original intention.

On the whole, the "director’s draft" is an operation under the capital logic. The film and television industry can’t lack capital, but it can’t be bound by capital, let alone think about using capital and being above it. The premise for a director to pursue his own film aesthetics is the effective control of funds. The recent failure case, the first to push the word-of-mouth low "Eternal Family". The directors who won the Oscar all made a "four unlike".

If you really want to shoot behind-the-scenes variety shows, what rules should you follow?

First of all, it should be more reasonable in cultural science popularization, rule setting and communication mode.

Audiences watch variety shows for entertainment, but not to see "monkey tricks". The contradictions and gossip that netizens care about are more based on actors-they have strong exposure-rather than everyone. In fact, few people care about the conflict between the director and the producer. It’s better to play by the rules than to stir up heat.

Secondly, return the focus of the program to the content itself. Caesar’s belongs to Caesar, and culture belongs to culture.

At this point, it is better to learn from last year’s "A New Life in Drama". Compared with movies, drama is more niche in China. There may be less than a handful of drama schools in China.

However, such a variety show has "broken the circle" several times and gained recognition from people in the industry. Whether it has the effect of letting the audience enter the theater or not, at least it has popularized drama to the general public.

In the final analysis, whether it is film or variety, form or service for content. The establishment, promotion and breakthrough of quality should first start from the conception and skeleton, and then the interesting rules of the game and the hustle and bustle.

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The total retail sales of social consumer goods is an important indicator reflecting the macro-economic operation, which is mainly used to reflect the total scale and development level of the consumer goods market. Since the 18th National Congress of the Communist Party of China, under the positive effect of a series of policies and measures to expand domestic demand and promote consumption, China’s super-large-scale market advantage has been continuously exerted, the commodity sales structure has been optimized and upgraded, the urban and rural consumer markets have developed simultaneously, the construction of commercial system has been continuously strengthened, new formats and new models are in the ascendant, and the basic role of consumption in economic growth has been further enhanced.

One,basic concept

The total retail sales of social consumer goods refers to the amount of physical goods directly sold by enterprises (units and self-employed households) to individuals and social groups for non-production and non-operation through transactions, as well as the amount of income obtained from providing catering services. The commodities involved in this index include those sold to individuals for daily consumption and those sold to social groups for non-production and non-operation. Among them, individuals include urban and rural residents and immigrants, and social groups include organs, social groups, troops, enterprises and institutions.

It should be noted that the amount of commodities included in the statistics of the total retail sales of social consumer goods does not include the value of raw materials, fuels and other consumables used by enterprises (units and self-employed households) for production and operation and investment in fixed assets, nor does it include the expenditure of residents for purchasing commercial housing and the expenditure of farmers for purchasing agricultural means of production. In addition, because catering service is a special form of commodity sales, the income from providing catering service is also counted in the total retail sales of social consumer goods.

According to consumption types, the total retail sales of social consumer goods are divided into commodity retail sales and catering income. In 2023, the retail sales of commodities accounted for about 89% of the total retail sales of social consumer goods. According to the location of consumer goods retailers, the total retail sales of social consumer goods are divided into urban consumer goods retail sales (including urban and township) and rural consumer goods retail sales. At present, most retail outlets are concentrated in urban areas. In 2023, urban retail sales accounted for about 86% of the total retail sales of consumer goods.

With the development of information technology, mobile payment has become increasingly popular, and the scale of online retail has expanded rapidly. For this reason, the National Bureau of Statistics established online retail statistics in 2014 and published online retail data regularly. Online retail sales refer to the retail sales of goods and services realized through public online trading platforms (including self-built websites and third-party platforms). Goods and services include physical goods and non-physical goods. The total retail sales of social consumer goods includes online retail sales of physical goods, but does not include online retail sales of non-physical goods.

Second, the main role

The total retail sales of social consumer goods is an important indicator reflecting the macro-economic operation, which is mainly used to reflect the consumption of physical goods in the whole society. It starts with the final link of commodity circulation, and observes the changes of commodity sales entering the living consumption of urban and rural residents and the public consumption of social groups. Its function mainly has the following three aspects.

(1)Reflect the total scale and regional distribution of the domestic consumer goods market, provide reference for analyzing and judging the overall situation, regional characteristics, commodity category supply and future market trend of the domestic consumer goods market, and provide basis for national macro-control.

(2)Reflecting the total consumption demand and changing trend of physical goods by urban and rural residents and social groups can be used to analyze and judge the influence of consumption demand on economic operation.

(3)Reflect the economic boom, as an important reference to judge the economic operation. Retail is the final link of commodity circulation, and the change of retail market reflects the change of economic operation most directly and sensitively. Developed countries usually regard the statistical indicators of the retail market as a barometer to judge the economic operation. In addition, the growth and change of the total retail sales of social consumer goods can also reflect the policy effect of expanding domestic demand and stimulating consumption to a certain extent.

However, the total retail sales of social consumer goods also has certain limitations. First, the total retail sales index of social consumer goods can only generally reflect the consumption of physical goods, but can not fully reflect the final consumption expenditure, which is very different from the final consumption expenditure in caliber and scope. Because the total retail sales of social consumer goods only includes the sales of physical goods that enter the life consumption of urban and rural residents and the public consumption of social groups through the final link of commodity circulation, it does not include the consumption of goods obtained without transactions in the final consumption expenditure, nor does it include the service consumption expenditure of urban and rural residents and social groups for education, medical care, culture, art and entertainment. Second, the total retail sales of social consumer goods is a total index, which mainly reflects the overall changes in the consumer goods market. Therefore, the application of this index alone cannot well reflect the structural characteristics and changes of consumer goods, and it needs to be analyzed in combination with the sub-indicators and related indicators such as household consumption expenditure.

Third, the calculation method

The statistics of the total retail sales of social consumer goods adopt the method of comprehensive survey and sampling survey, supplemented by scientific calculation.

Above the limit^[1]Wholesale and retail, accommodation and catering enterprises, industrial activity units and self-employed households, through the layout of statistical reports, conduct a comprehensive investigation. The retail sales data of units above designated size are obtained by super-summary method and directly summarizing the original data of grass-roots units.

Sample surveys shall be conducted on legal entities, industrial activity units and self-employed households in wholesale and retail, accommodation and catering below designated size. The data of retail sales of units below designated size are obtained according to sampling survey and scientific calculation.

Fourth, examples

In 2023, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, all localities and departments thoroughly implemented the strategy of expanding domestic demand, actively launched a series of measures to boost consumption policies, and promoted the recovery of the consumer market, the market scale steadily expanded, the urban and rural markets grew simultaneously, the proportion of online shopping increased, some upgraded and bulk commodities sold well, and the consumption of catering, travel and entertainment increased rapidly.

In 2023, the total retail sales of social consumer goods reached 47,149.5 billion yuan, an increase of 7.2% over the previous year, and the scale reached a record high. In terms of urban and rural areas, in 2023, the retail sales of urban consumer goods was 407.49 billion yuan, an increase of 7.1% over the previous year; The retail sales of rural consumer goods reached 6.4 trillion yuan, an increase of 8%. Since May, the growth rate of rural market sales has been higher than that of cities and towns. The pace of development of county and township consumer markets has accelerated, and the market share has steadily increased. In 2023, the retail sales of consumer goods in counties and townships including towns and rural areas accounted for 38.4% of the total retail sales of social consumer goods, up 0.3 percentage points from the previous year.

Service retail continued to recover rapidly. In 2023, the retail sales of services increased by 20.0% over the previous year, and the growth rate was 0.5 percentage points faster than that of January-November and 1.1 percentage points faster than that of the previous three quarters. The growth rate of service retail sales was 14.2 percentage points higher than that of commodity retail sales in the same period. The consumption of accommodation, catering, transportation, cultural tourism and other services has increased rapidly. In 2023, the national catering revenue increased by 20.4% over the previous year; Among them, the catering revenue in December increased by 30.0% year-on-year, and the growth rate was 4.2 percentage points faster than that in November. The room income of the accommodation industry above designated size achieved double-digit growth throughout the year. According to data from relevant departments, the national box office revenue in 2023 increased by 82.6% over the previous year.

Online consumption grew rapidly. In 2023, the online retail sales of physical goods increased by 8.4% over the previous year, and the growth rate was 2.2 percentage points faster than that of the previous year; It accounted for 27.6% of the total retail sales of social consumer goods, accounting for an increase of 0.4 percentage points over the previous year. In the online retail sales of physical goods, the categories of food, clothing and use increased by 11.2%, 10.8% and 7.1% respectively over the previous year.

Retail sales of physical stores continued to recover. Driven by the positive "touch-the-net" transformation of commercial and retail enterprises, the optimization and improvement of consumption environment, and the rich promotion of consumption experience, the retail sales of physical stores continued to recover. In 2023, the retail sales of physical stores above designated size increased by 5.0% over the previous year, among which the retail sales of convenience stores, department stores, specialty store and brand stores increased by 7.5%, 8.8%, 4.9% and 4.5% respectively.

The demand for upgrading green consumption has been continuously released. With the continuous adaptation and improvement of the market supply and demand system and the enhancement of the concept of quality life and green environmental protection, the sales of some upgraded and travel goods are growing well. In 2023, the retail sales of gold, silver, jewelry, sports and entertainment products and communication equipment of units above designated size increased by 13.3%, 11.2% and 7% respectively over the previous year, and the retail sales of automobile products of units above designated size increased by 5.9%. Sales of new energy vehicles maintained rapid growth throughout the year. According to the statistics of Automobile Dealers Association, the retail sales of new energy passenger cars exceeded 7 million in 2023, an increase of more than 35% over the previous year.

Note:

［1］The statistical limit standards are: the annual main business income of wholesale industry is 20 million yuan and above, the annual main business income of retail industry is 5 million yuan and above, and the annual main business income of accommodation and catering industry is 2 million yuan and above.