"Why are you so cold to me? Why can you just agree to my brother’s various requirements? " At 10 o’clock in the evening, Zhang Yangyang, a sophomore girl standing on the phone at the end of the dormitory corridor, became more and more emotional. This is the third time in a month that she has made a scene with her mother.

　　At the other end of the phone, my mother was still saying something, but Zhang Yangyang couldn’t listen to it, so she threw her phone to the ground. Roommates rushed out to comfort Zhang Yangyang, who was shaking with tears. They know that the quarrel must be triggered by their younger brother, who is 9 years younger than Zhang Yangyang.

　　Zhang Yangyang thought that if she went to college far away from her hometown, she would be able to get rid of the shadow her brother had caused her in middle school. However, it didn’t.

　　Just like the contradiction shown in the movie "Take my brother away quickly", brothers and sisters determined by blood will resist and alienate each other’s existence and parents’ attitude because of their immature growth stage. When a two-child family encounters adolescence, how should parents and children handle and resolve many psychological puzzles together?

　　Going to college in a distant city has become my biggest motivation to survive high school.

　　"It resonated when I watched" Take My Brother Away ".I also fantasized about it many times. If only there were no younger brothers at home."

　　When Zhang Yangyang was in junior high school, his younger brother was still in kindergarten and primary school. "The two of us are just one word all day: grab. Will rob TV, I want to watch the news, he wants to watch cartoons; I will grab snacks. After 50/50, I usually eat a quarter, and my brother has eaten it all, so he will grab mine. "

　　Whenever there is friction with my younger brother, my mother will say the mantra: "You are my sister, so let my younger brother go." Zhang Yangyang was very resistant: "No one gave way to me when I was a child?"

　　When he was older, Zhang Yangyang felt that his younger brother was fighting for the future, not just TV and snacks. "The school organized a study tour program in the provincial capital city in the summer vacation of senior one, and my father wouldn’t let me go, saying that it was a waste of money and time; In the second year of high school, I feel that it is difficult to learn physics. I want to go to a remedial class, and my mother does not agree. "

　　Demand was repeatedly rejected by parents, and Zhang Yangyang’s resentment against his younger brother deepened: "Although my younger brother doesn’t want anything, I think my parents are unfair and prefer boys to girls!"

　　With the idea of "out of sight, out of mind", Zhang Yangyang decided to go to a university in a distant city, which became the biggest motivation for her to get through high school. But it turns out that the knot that has not been solved before continues to be an unavoidable obstacle in college. When parents refused to go out for communication during the summer vacation and wanted to look after their younger brother at home, Zhang Yangyang broke out completely: "I didn’t want you to have a younger brother. Why did you sacrifice my future?"

　　Yin Hongfeng, a psychological teacher in the private huijia school Middle School, believes that the most concentrated confusion of the older children in the two-child family in adolescence is "falling out of favor". Such children are prone to a pair of contradictions: they are eager for independence and full of dependence. "Adolescent children slowly become independent from their families and move towards their own small world. But suddenly a younger child comes, and then the older child will feel from ‘ Princess ’ Suddenly become a state where no one cares. "

　　Yin Hongfeng pointed out that after falling out of favor, children will be particularly sensitive to fairness. Even if some outsiders see their parents’ unusual and just things, in children’s eyes, the feeling of unfairness will be continuously amplified. Yin Hongfeng believes that to deal with such a sibling relationship, parents should first show their attitude, and their starting point is the same, and let the older child realize that the reason why he is emotional may be that he cares too much about "fairness".

　　Yin Hongfeng doesn’t agree that parents always say that older children "must give way to their younger brothers and sisters". "Parents should give their children reasonable guidance, pave the way in advance, arouse their sense of responsibility, and let them know what they can do, instead of directly ordering you to do what you should do after the contradiction occurs."

　　My parents didn’t tell me how to be a sister, which made my brother and I feel like strangers.

　　Wang Xiaoqi, 23, is eight years behind his younger brother. In adolescence, she also fell into confusion because of her younger brother and doubted her position in her parents’ hearts. However, parents’ indifference to the relationship between brother and sister has caused a completely different result from Zhang Yangyang — — The relationship between her and her brother is very alienated, and each tube has its own, and there is little intersection.

　　Wang Xiaoqi recalled that at the beginning, this younger brother was like an "airdrop", without warning, and "thud" hit her quiet life. During the winter vacation in the second grade of primary school, she went to her aunt’s house for a month and came home to find a baby in the house. "My parents didn’t discuss it with me in advance, and even the whole family told me that my brother picked it up at the hospital gate. I really believed it at that time."

　　"A younger brother fell from the sky, which has a great influence on me. I also described it in detail in my composition. My parents not only didn’t say why they gave birth to my younger brother, but also didn’t tell me how to treat my younger brother as an elder sister. This led me not to kiss my younger brother. Although I would play together, I would not share my inner thoughts with each other. "

　　Wang Xiaoqi regrets that when she is about to go to college, she strongly feels that if only her parents had taught her the responsibility of being a sister earlier. "Because it’s really only when we are young that we do something together and care about each other, and when we grow up, we will be closer. Now we are too independent and lack some closer connection. "

　　The "relationship class" that has been missing from my parents during adolescence can only be made up by myself. After going to college, when my mother calls to complain about my brother, Wang Xiaoqi will help him explain; Go home on vacation and take the initiative to ask about my brother’s studies. "When I take the initiative to approach, my brother has obviously grown up and will take the initiative to talk to me about school and life."

　　In Yin Hongfeng’s view, when parents decide to have a second child, they should have a good communication with the first child, explain clearly why they want to have brothers and sisters, and what changes the older child may face, so as to arouse his sense of responsibility and mission.

　　"Parents should give enough psychological construction to let children know that if you are the only child in our family, you will be under great pressure when your parents are old. But with a younger brother or sister to share, the pressure will be much smaller. " Yin Hongfeng pointed out that parents need to listen to what kind of brotherhood their children really want. "Brotherhood is irreplaceable by other feelings. The warmer and more harmonious brotherhood is good for the growth of both people.".

　　Give space and psychological support to build a sense of boundary between two children.

　　"The problem didn’t first appear in adolescence." Li Rong, who has a pair of children, lamented that when the second child was born, the problem of getting along between the two children had already started. Her two children are eight years apart. Her elder sister is in high school and her younger brother is in primary school.

　　"The difference between the two children is 6 to 8 years old, and the relationship is more difficult to deal with. They are not on the same channel. Now the boss is in various cram schools, and the second child is still playing silly. This gap has caused fewer opportunities for them to establish emotional connections. "

　　The eldest of adolescence often shows that his parents are partial to the second child, and Li Rong is helpless. "You have different requirements for children of different ages. Young children can eat, drink and be happy; And the boss’s academic pressure has come up, so you will naturally have many requirements for her — — In the eyes of children, that is eccentricity. "

　　Li Rong found that the two children would imitate each other, stimulate each other, and "compete" for the opportunity to get close to themselves. The teenage boss was as "naive" as his younger brother, and he would suddenly act like a spoiled brat.

　　However, Li Rong also saw that if the elder sister has a good face to the younger brother, the younger brother will "rush to be particularly good to the elder sister", and vice versa. "The second child is born with this kind of robbing consciousness, and he feels that everything has to be robbed by others. But whenever my sister is willing to tease him, he is especially willing to play with her, which is better than following her mother, so the demonstration effect of the boss has a great influence on the second child. "

　　At present, in the face of the relationship between the two children, Li Rong’s approach is — — The problem of brother and sister is backward, so let my sister spend her adolescence first. "I’ll let the younger ones leave their sister alone or isolate them. This is not necessarily a good thing for their emotional communication, but adolescence will have its own stumbling and troubles, and many times my way is to let them not get along. "

　　Yin Hongfeng thinks that parents need to give their older children in adolescence enough support in space and psychology. Don’t deprive him of the right to make decisions about his future and life.

　　In addition, it must be noted that the younger child in a two-child family is also sensitive in heart. "As soon as he is born, he needs to learn to read and speak." Yin Hongfeng suggested that parents should let the second child know that the boss is protecting him, but he can’t rely entirely on the boss. "Parents can tell the younger child that you can play with your sister, but she still has a lot of homework to do when she comes back, so you have to wait until she finishes her homework before you find her to play — — This is to let children know that there is a sense of boundary between people. "

　　China Youth Daily China Youth Network reporter Shen Jiequn Source: China Youth Daily

Special feature of 1905 film network In 2024, the Spring Festival won more than 8 billion yuan at the box office, a record high, which ushered in a "good start" for the film market in the new year.

Since January 29th, the Film Channel Media Center has launched a series of planning of "Spring Festival Movies Booming", focusing on the construction of the film announcement platform, and integrating the multi-channel, multi-platform and multi-type communication resources such as live media, TV programs, short videos, viewing groups, graphic manuscripts, film editing and broadcasting, with the film culture interview section "Lanyu Living Room" and "Roadshow Log" as the starting point. Nine 38-hour live media broadcasts, 24 TV special programs, and 10 offline viewing groups in 9 cities across the country were launched, covering hundreds of media platforms, with over 420 million live views, over 1,000 short videos, and over 1.2 billion broadcasts, creating 106 hot search topics on the whole network for Spring Festival movies, with 4.8 billion readings.

Solidly help the announcement of the Spring Festival movies, stimulate the audience’s enthusiasm for watching movies, incite the Spring Festival movie market, effectively help improve the movie box office, and effectively create a good atmosphere of "the movie market is booming".

Behind such a remarkable achievement, it is inseparable from the full-hearted creation of the film’s creative team, and it is also inseparable from the matrix publicity and dissemination of the Spring Festival movies.

In fact, in recent years, the audience has gradually become desensitized to the content of the film that is too suspended and exaggerated, and the audience’s willingness to buy movie tickets is becoming more and more cautious.

However, with the mature development of the film market and the progress of the overall level of Spring Festival movies, the audience urgently needs a trusted third-party organization to "discard the false and retain the true" of the film content, or to analyze and interpret it more objectively to help them choose high-quality movies that suit them.

As the only national professional film channel in Chinese mainland managed by the National Film Bureau, the film channel can help viewers to effectively integrate information and select their favorite films.

All-platform and Multi-matrix of the movie channel helps the announcement of Spring Festival movies.

During the Spring Festival, the film channel merged with the media center. Since January 29th, a series of planning of "Spring Festival movies are booming" has been launched, focusing on the construction of the film announcement platform, and integrating multi-channel, multi-platform and multi-type communication resources such as live media, TV programs, short videos, movie viewing groups, graphic manuscripts and film editing and broadcasting, thus contributing to the announcement of the Spring Festival movies.

In addition, the film channel actively explores new communication channels, and uses popular communication networks such as China Mobile Migu video color ring tones and mobile newspapers to reach a total of 52,162,400 users, and the cumulative playing time of the film promotion video color ring tones is 190,129.32 hours.

Through the above-mentioned various content settings and arrangements, the film communication is interlaced, rich topics are generated, and the recognition of the characteristics of "family fun" in the Spring Festival file is strengthened, showing the good face of China film’s unity and forge ahead.

Among them, the impressive core announcement event is the choice of "Blue Feather Living Room" as the first appearance platform after the film was released.

After a year of devil training, Jia Ling, who lost 100 pounds, met the audience for the first time in the Blue Feather Living Room, and the first greeting won 680,000 praises.

In the live broadcast, the host Lan Yu asked many warm questions, "Are you still happy after losing weight successfully?" "Are you worried about your future position in the film market" makes Jia Ling’s first live broadcast full of emotional value.

In addition, the spread of marketing numbers on some social platforms made YOLO labeled as "Jia Ling Weight Loss Documentary", and this live broadcast also made many viewers clear their prejudice and misunderstanding about the movie YOLO, and realized that YOLO’s spiritual core is not only to lose weight, but also how others can win themselves and live for themselves. At the same time, it also helped YOLO to return to the first place in the box office the day after its release.

In addition, the Film Channel Media Center also deeply participated in the announcement of the film, accompanying the film team to cross the mountains, rivers and lakes and go to cities across the country.

In line with the movie theme of "I love my family", the first roadshow cities of "Article 20" chose the hometown cities of the leading actors, and the leading actors returned to their hometown to interact with the villagers with their new Spring Festival works, and many warm "famous scenes" emerged.

During the live broadcast of the roadshow on the movie channel, the audience saw the starring actor go back to the northeast to pack jiaozi with the villagers and be surrounded by the "daughter-in-law" of the villagers; I also saw that when I returned to Langfang, I gathered my folks into a "family and friends". The voice "Cousin, I am really proud of you" from my cousin also jumped out of the live broadcast room and spread on many social platforms.

Taking in-depth interviews and live roadshows as the starting point to enhance the potential of film announcement

Looking at the film announcement of the Spring Festival movie channel, it can be said that it serves the Spring Festival with a leading posture, exerts the cluster effect, and stimulates the overall efficiency of the Spring Festival file with the linkage of key films and cross-media platforms.

One of the highlights, Lan Yu Living Room, is an in-depth interview program. In an era when the audience is pursuing short, flat and quick and sensory stimulation, it is actually a big challenge to announce the main content with in-depth content.

However, through the careful arrangement of the interviewees and films, as well as the gentle and relaxed dialogue style of the host Lan Yu, Lan Yu’s "Blue Feather Meeting Room" made the in-depth dialogue widely spread on multiple platforms in the form of a combination of length and length, which activated the value of the program to the maximum extent and added a fire to the promotion of the Spring Festival file.

At the same time, the interview focus of "Blue Feather Living Room" is not only to dig out the film and the story of the protagonist behind the screen, but also to sort out and classify the Spring Festival movies, so as to truly serve the audience and let the audience "have stories to listen to and movies to watch."

The impressive plots in "Blue Feather Living Room" include the sudden tears of Hehe, recalling the hard years spent together in a rented house ten years ago; And Zhao Liying revealed that "Hao Xiuping" was not deaf in the original script, but in the process of reading the script and discussing with the director, she suggested that it would be more touching for her and her children to be deaf.

These contents are all spread to various media platforms from Blue Feather Living Room. After a long period of emotional fermentation, these contents are really exported to the audience, forming resonance and producing a circle-breaking effect, which is the charm of in-depth interviews.

Second, the film channel insists on taking the audience as the center and closely combines the documentary of roadshows with word-of-mouth communication. The four-day "Roadshow Log" series focused on the word-of-mouth fermentation of the Spring Festival films, and specially planned sections such as "Evaluation of 100 Audiences in 38 Cities of China", "Real-time Word-of-mouth Wall" and "Main Creative Reading Comments", which aroused unanimous resonance among the national audience.

According to different film themes, the 10 "M-viewing Group" activities of the film channel also recruited "high-potential audiences" in a targeted manner, looking for differentiated word-of-mouth fermentation incisions, forming effective interaction with online programs and live broadcasts, and improving the announcement system as a whole.

Finally, as an out-and-out "national team player", the film channel gives full play to its own advantages, integrates various resources, and serves the film and the public, showing irreplaceable important value.

During the film publicity roadshow, Shen Teng once said, "Let’s go to CCTV-6 on February 7th, and then come to the cinema to watch" Pegasus 2 ",so we can connect.".

This "dream linkage" fully shows that nowadays, movie channels have fully adapted to the development of the times. From TV to mobile phone, from small screen to big screen, movie channels can make full efforts and contribute indelible key value to film promotion and film announcement.

In the future, while doing a good job in the publicity of key slots, the film channel will further consolidate the marketing atmosphere of "returning to the content ontology" for the Spring Festival slots, pay more attention to the daily slots, and strive to promote the audience to return to the normal habit of watching movies, help "stir-fry" the weekend slots, promote the further recovery and development of the film market, and make a contribution to the confidence, gathering people’s hearts and promoting the development of China films.

　　In 2017, the whole express industry is about to usher in the ninth "double 11", and the mail/express business volume of the whole network is expected to reach a new peak. According to the information released by the State Post Bureau recently, it is estimated that the postal service will handle more than 1.5 billion pieces of mail and express mail during the "double 11" period this year (November 11-16), an increase of 35% over the same period last year; It is estimated that the maximum daily handling capacity will reach 340 million pieces, which is three times of the daily handling capacity, and the average daily handling capacity will reach 250 million pieces, which is 2.2 times of the daily handling capacity.

　　During the "double 11" this year, the national postal/express delivery industry will put in nearly 30 million square meters of work sites, nearly 90,000 trunk transport vehicles and nearly 3 million existing and temporary employees. Drones and fully automatic express sorting robots will also be put into operation more.

　　focus

　　E-commerce site surprise increase courier

　　"It is necessary to prepare in advance, and the personnel reserve is an important part". The relevant person in charge of JD.COM Xiaokang Station told the Beijing Youth Daily reporter yesterday that the site had recruited a group of full-time self-operated distribution employees in JD.COM before to meet the upcoming e-commerce promotion peak. "Six new employees were recruited, and now there are 23 full-time employees in the site, in addition to about a dozen partners in the cooperation platform Dada. These days are getting busier and busier, and we are still recruiting people. "

　　According to the information from Suning, in order to prepare for the logistics peak, Beijing Suning has added 300 couriers on the basis of the existing couriers. At the same time, during the "double 11" period, employees of 94 stores in Beijing Suning and the company’s functional system will also join the express delivery, which will improve the efficiency of "double 11" order delivery and ensure the punctuality and high service quality of delivery.

　　All information shows that the whole express delivery industry is making full preparations for the upcoming annual rush hour.

　　At the end of the year, the "10,000 yuan urgent employment" reappeared.

　　On the major network platforms, the recruitment information of express delivery has also entered a period of intensive release. There are many messages such as "XX Logistics urgently needs express delivery", "The company directly recruits, without charging any fees", "Sincerely recruiting express delivery, providing vehicles", and there are also many keywords such as "urgently hiring a courier with a monthly salary of 10,000". Some people in the industry told the reporter of Beiqing Daily that the information of express recruitment actually appears on the Internet all the year round, but the recruitment demand is relatively more prominent at the end of each year, so it is not surprising that the word "10,000 yuan is urgently needed" appears at this stage.

　　In the recruitment post of Debon, a well-known veteran logistics company, Beiqing Daily reporter noticed that it stated: Welcome outstanding employees who have served to return to the company; Experience in express delivery and veterans are preferred; The company provides electric tricycles, and its own four-wheeled vehicles can provide oil compensation.

　　The recruitment information of more logistics companies with relatively small scale shows that the requirements for personnel are not harsh: "junior high school education is enough"; "Unemployed people who can take up their jobs immediately"; "Men over 1.6 meters, aged 18-45"; "No infectious diseases, no criminal record, honest, and can sign a long-term labor contract after becoming a full member", and so on.

　　At the same time, many express recruitment posts have achieved "clear price tag" and issued a "salary list" that looks good for potential employees. The recruitment information of one of them wrote in the welfare treatment: "The basic salary for the first month of probation is 5,000 yuan: the basic salary for the second month is 7,000 yuan. The company pays personal accident insurance, medical insurance, unemployment insurance, maternity insurance and old-age insurance (five insurances) for each employee, and reimburses the phone bill in 200 yuan every month. If the car leaves at noon, the company will subsidize 30-50 yuan for each meal. During working hours from 9: 00 am to 5: 00 pm, Beijing often encounters unexpected situations such as traffic jams. In this case, the overtime is calculated by 20 yuan per hour, and it is closed every week. When you are busy, you need to work overtime for only one day, and the extra day is calculated by 2 times the basic salary. "

　　The recruitment notice indicates "promotion channel"

　　Another large-scale logistics company marked the salary and welfare items in more detail: the salary is 4,000-8,000, the piece-rate salary, the overtime work is not capped, and the monthly rest is 6 days; The company helps solve the accommodation problem, and provides monthly accommodation subsidies, and brings its own four-wheeled vehicle to provide oil compensation; In terms of corporate welfare, pay five insurances and one gold according to state regulations, and enjoy paid annual leave, company mutual fund, Mid-Autumn moon cakes, family 1+1 welfare and group wedding; In addition, there are subsidies: telephone subsidies, winter heating subsidies, summer high temperature subsidies, motor vehicle fuel subsidies, special skills subsidies and so on.

　　It is particularly noteworthy that the company clearly pointed out the career development route for future employees in the recruitment information: "Promotion channel: courier — Courier leader — Sales manager — Regional managers, etc. ". At the same time, the information indicates that "99% of the company’s managers are internally generated".

　　People in related industries told the reporter of Beiqing Daily that the income level of the express delivery industry belongs to a higher average level in the service category, so the basic salary line is generally displayed in the recruitment information of the above industries, which is also the advantage of the industry in the recruitment competition of migrant workers. However, the risk of employment gap in peak season is still the annual pain point that the express logistics industry generally faces.

　　detailed annotation

　　It is normal to send 100 pieces a day and earn 5 thousand a month

　　How much can a courier earn? A delivery brother told the reporter of Beiqing Daily that the salary composition of couriers is mostly in the form of guaranteed salary+piece-rate commission, and the commission for delivery is generally around 1 yuan per piece.

　　"For example, your basic salary is 1,500 yuan, and you send 100 pieces every day. Every piece of 1 yuan under 10 kilograms is 100 yuan, and 3000 yuan plus the basic salary of 1,500 yuan for 30 days is 4,500 yuan. This is not counting the receipt. The receipt is generally about 45% of the profit you receive after deducting the reserve price given to you by the company, and some are 65%, depending on the company. " The delivery brother added, however, generally speaking, the commission for sending parts is the bulk of the courier’s income, and the situation of receiving goods mainly depends on the composition of customers in the site area, which is quite different.

　　"The usual income is about 5,000-8,000 yuan, and the live site or regional courier can earn 9,000-10,000 yuan. ‘ Double 11’ Basically, it can reach about 10,000 yuan. " An industry insider who knows the logistics platform told Beiqing Daily that taking the self-operated courier in JD.COM as an example, the income mainly includes the basic salary plus commission, the basic salary is 1,200 yuan, and most of the rest are commission. The provision for each piece starts in 1.5 yuan and increases according to the weight of the goods.

　　The delivery brother also said that as far as he knows, some full-time couriers on large formal platforms such as SF Express, Suning, JD.COM, etc. also include phone bills, meal supplements, seasonal subsidies in winter and summer, and some will also have relatively stable overtime pay. In special peak hours, the company will also provide some special benefits such as employee lunches. "Usually, the meal supplements are almost around 500 yuan, and the overtime pay is available from 800 to 1000 yuan, depending on the situation.

　　press sb for an interview

　　Staged salary increase

　　It means very hard work

　　Talking about his work and income, Master Zhang, who has been working for several years, said, "A large part of the courier’s salary comes from the commission of each express mail. The more express mail he sends, the more he earns in the month. Usually, more than 100 pieces are delivered every day. ‘ Double 11’ The period will definitely increase, and at most, it can even reach two or three hundred pieces a day. "

　　"Although this industry earns a lot, the hard work is obvious." At the same time, he revealed that the outlets with good business volume in his company usually earn five or six thousand yuan, and "double 11" has earned tens of thousands, but it corresponds to the huge business volume at the peak of logistics. On the one hand, it is very hard, on the other hand, it has certain stages.

　　"Ask how much you earn? Why don’t you ask if I pull the courier to the community and then ask you to help me deliver it to each family, and give you 1 yuan money, will you do it? " Master Zhang said that the first centralized sorting at the usual site began at 6: 30 in the morning, and the peak time was even earlier, and the responsibility pressure was even greater. "The order volume has gradually increased these days, and it takes nearly twice as long as sorting alone."

　　Master Zhang still remembers a sentence in the recruitment notice when applying for a job: "There is nothing good or bad about work, but I am usually busy, tired and have a high salary. Those who are afraid of being tired and suffering are not suitable for this line. " He said: "At that time, I just thought the whole word was funny, but now I think it is correct."

　　Experts say

　　"double 11" or a catalyst for enterprise upgrading

　　Yang Daqing, a special researcher of China Logistics Society, quoted industry data in an interview with the reporter of Beiqing Daily yesterday, pointing out that during the general "double 11" period, couriers worked overtime for two to three hours every day, and the average delivery volume per person reached 200 pieces, which was two to three times higher than the normal, and the workload increased, which brought about a phased increase in income.

　　At the same time, he pointed out that the annual logistics peak brought about a tidal rise in the demand for express delivery, which broke the traditional gradual business volume of the express delivery industry and brought drastic changes to the normalized production rhythm of express delivery enterprises. "If enterprises take advantage of the trend and upgrade their services, ‘ Double 11’ Is to upgrade the catalyst. On the other hand, if we simply follow the traditional operation mode, ‘ Double 11’ After the gluttony business, it may bring distortion to the enterprise. "

　　Yang Daqing said that it can be seen from the number of days that double 11 Express signed for receipt in recent years that the upgrading and development effect of the express delivery industry is still quite distinct. It took the express delivery industry an average of 9 days in 2013, 6 days in 2014, 4 days in 2015 and 3.5 days in 2015 to complete the express delivery sign for double 11. This is also a relatively ideal result of industry enterprises actively responding and constantly upgrading their business models in recent years.

　　Eating and drinking is not a healthy model.

　　"At the peak of logistics, although the courier’s income has increased in stages, it is very hard to cope with the surge in business in a short period of time, which has great pressure on the body and spirit. In fact, practitioners in many industries do not want this model to be like this for a long time." Xu Yong, chief consultant of Express Logistics Consulting Network, said in an interview with Beiqing Daily that he called on all parties to work together to introduce a healthier model and promote the balanced growth of express delivery business.

　　Xu Yong believes that a large number of short-term logistics peaks every year are like "Chinese New Year" for the industry, but eating and drinking is not a healthy model. According to the industry data collected by Xu Yong, 70%-80% of express delivery companies are losing money in different degrees during the peak period of annual logistics. In this regard, he believes that too concentrated logistics demand will actually waste social resources to a certain extent. For example, the uneven delivery of suppliers at peak times is likely to increase the transportation cost of logistics links; At the same time, the logistics industry also needs to make investment and adjustment at specific stages, including the rapid increase of short-term employment, centralized material allocation and scheduling, and employee welfare distribution at special stages.

　　Therefore, he suggested that it is not necessary for all major e-commerce platforms to focus on promotion in a certain day or a few days. For example, extending the promotion time to one month will be much better for the balanced scheduling of the logistics industry.

　　countermeasure

　　Jingdong Intelligent System Resolves Tidal Orders

　　In order to meet the upcoming logistics peak in the new year, a number of logistics platforms have launched initiatives to actively fight.

　　According to the information from JD.COM, Jingdong Logistics has played four trump cards, such as "unmanned technology", "diversified services", "data-driven" and "collaborative opening", and strives to comprehensively improve the user experience and merchant experience. According to reports, at present, the whole supply chain of warehousing, sorting, transportation, distribution and customer service has been unmanned in JD.COM. During the promotion period, the application of these unmanned technologies will be more and more extensive and in-depth. During the "double 11" this year, 13 "Asia No.1" smart logistics centers in JD.COM, such as Beijing, Qingdao, Shanghai, Guangzhou and Wuhan, were fully put into operation. The world’s first full-process unmanned warehouse, which was previously exposed, is said to have realized the whole process from warehousing, storage, packaging and sorting, and the whole system is intelligent and unmanned, with a daily order processing capacity of more than 200,000 orders, which will help resolve the tidal orders of double 11.

　　Uav logistics black technology debut

　　Before "double 11", Suning’s logistics system was upgraded again and the system pressure test was completed. According to reports, this year, on the basis of the original eight national logistics centers, Suning Logistics added five new starting warehouses in five cities including Hangzhou, Shenzhen, Chongqing, Zhengzhou and Jinan; In the refinement of warehouse classification, Suning has successively completed the construction and intelligent upgrade of warehouses such as large warehouses, beauty warehouses and sports equipment warehouses nationwide; Continue to improve the distribution network planning, and comprehensively upgrade the site, automatic sorting line and intelligent sorting equipment. In terms of distribution services, Suning Logistics relies on the precise scheduling and intelligent operation of big data platform to launch personalized services and logistics black technology such as "punctual arrival", "two compensations and one guarantee", "delivery and loading integration" and drone distribution to ensure users’ shopping experience. This group/reporter Ren Xiaoyuan