Ali officially released the big model of ＂Tong Yi Qian Wen＂, and the e-commerce industry entered the AI era.
Ali officially released the big model of "Tong Yi Qian Wen"
After Ali’s big adjustment, Alibaba Cloud ushered in its first big move.
At the Alibaba Cloud Summit on April 11th,Zhou Jingren, Chief Technology Officer of Alibaba Cloud Intelligence, officially announced the launch of the big language model "Tongyi Qianwen".According to him, Tongyi Qianwen is a very large-scale language model, which has the functions of multiple rounds of dialogue, copywriting, logical reasoning, multimodal understanding and multilingual support.
Specific to the application, Tongyi Qianwen can interact with human beings for many rounds, and it also incorporates multi-modal knowledge understanding. It has a very strong ability to create copywriting, and can continue to write novels and write emails. In short, it can greatly improve our work efficiency.
It can be said that inOn the track of artificial intelligence, Ali took a key step.
Indeed, since the advent of ChatGPT in December last year, the artificial intelligence track has been very hot, and major Internet companies have announced their own "big model" plans and corresponding products. However, Tongyi Qianwen is not the product of Alibaba Cloud’s "following the trend", but the technical crystallization accumulated by years of painstaking research.
As we all know, cloud computing is the foundation of artificial intelligence. As early as 2009, Ali set up Alibaba Cloud to deploy cloud computing, and in 2011, he provided cloud computing services to the outside world, updating iteration and self-improvement in the market test.
In 2015, Alibaba Cloud began to launch AI products, which are suitable for speech recognition, image recognition, visual recognition and other fields. Subsequently, Ali invested in chip companies such as Shenjian Technology and Cambrian, and set foot in more core technical fields.
In September 2018, on the basis of Ali Dharma Institute, Ali announced the establishment of an independent chip company "Pingtou Ge" to enhance its independent research and development capabilities. At the same time, Ali has successively invested in Shangtang Technology, Defiance Technology and Yitu Technology to make up for Ali’s shortcomings in AI visual recognition.
It is these past investments that pave the way for Alibaba Cloud to stand on the peak of domestic artificial intelligence and see better scenery.
Of course, Ali does not hesitate to share this beautiful scenery with others. Zhou Jingren said:"All software is worthy of being connected to the big model for upgrading. We will open up the ability to ask questions and help each enterprise build its own exclusive big model."
Just as the appearance of Taobao has changed the traditional business form, the appearance of Ali model seems to herald a new era.
Artificial intelligence reshapes the e-commerce industry
Zhang Yong, CEO of Alibaba Cloud Intelligent Group, said at the summit,All Alibaba products will be connected to the "Tongyi Qianwen" model in the future.Carry out a comprehensive transformation, including Tmall, Nail, Gaode Map, Taobao, Youku, Box Horse and so on.
So what changes will it bring to the e-commerce industry?
For merchants, the most practical application scenario of the big model is intelligent customer service.
With the development of e-commerce industry, consumers’ requirements for service quality are increasing day by day, and the role of customer service is becoming more and more prominent, which is an indispensable position for opening online stores. Therefore, in order to save operating costs, merchants prefer to answer some simple questions with intelligent customer service first, and then rely on manual customer service to solve what AI can’t solve.
However, at present, the intelligent customer service of major platforms is not special."intelligence"Often, you can only give preset answers according to keywords, and you can’t really understand the problems of consumers. The role of "reducing costs and increasing efficiency" is not obvious.
Many artificial intelligence technologies, such as machine learning, big data, natural language processing, semantic analysis and understanding, involved in Tongyi Qianwen and the subsequent development of the big model, are very suitable for developing intelligent customer service robots. Intelligent customer service based on these technologies can understand consumers’ questions and give accurate answers, even making people unaware that it is AI talking.
It can be said,Intelligent customer service is the most direct usage of the big model.
In addition, in terms of marketing, the big model can also give advice to merchants with its excellent data analysis ability. However, the situation faced by marketing is more complicated, and it is still far from commercialization with the current algorithm level.
For the platform, the big model can be used in intelligent recommendation.
We know that the current e-commerce industry has entered the era of content e-commerce, and the popularity of live broadcast has made "people looking for goods" become."goods looking for people". So how do you make a product find a consumer who suits it? This needs to play the role of a big model.
Using artificial intelligence algorithm of large model, the platform can realize deep learning of massive data sets, analyze consumers’ behaviors, and predict which products may attract consumers, so as to recommend products for them, which is beneficial to the platform’s efficient use of traffic and accurate marketing, and also reduces consumers’ choice cost.
In fact, the other way around.consumerThe same is true. At present, the search function of e-commerce platform is often based on keywords, and the ability of fuzzy search is relatively general, so it is often difficult to understand the real needs of consumers.
When the big model is used, consumers can describe their purposes and requirements in detail and regard the big model as a "shopping guide".For example, "what gift for my girlfriend’s birthday", "What mobile phone is recommended for 4000 yuan" and "T-shirt suitable for fat people" and so on, you can get the recommendation by directly entering the question without rummaging through the pages.
In short, the advent of the big model has brought the e-commerce industry into the AI era. All products and services are worth doing again in the way of AI.
Universal access to science and technology is the general trend.
At the Alibaba Cloud Summit, Zhang Yong, CEO of Alibaba Cloud Intelligent Group, said that it is Alibaba Cloud’s constant pursuit to make computing a public service. In the future, the core should do two things well:
First, make computing power more inclusive, promote the positive cycle of self-developed technology and large-scale operation, and continuously release technology dividends;
Second, make AI more popular, so that each company’s products can be connected to the big model upgrade, and have the ability to build their own exclusive big model.
What Ali has done is essentially a kind of "technology inclusiveness", that is, lowering the threshold of technology products through research and development, so that ordinary people can enjoy the dividends brought by technology. As the saying goes, in the old days, Wang Xie Tang’s former Yan flew into the homes of ordinary people.
In fact, Pratt & Whitney has always been what Ali insisted on doing. The establishment of Taobao has lowered the threshold for opening a store and enabled everyone to start a business; The emergence of Alipay lowered the financial threshold and allowed everyone to manage their finances. Tong Yi Qian asked, too. Zhang Yong said:"In the future, we hope that the cost of training a model in Alibaba Cloud can be reduced to one tenth or even one percent. Even small and medium-sized enterprises can obtain the capabilities and services of the AI big model through the cloud platform. "
Let there be no difficult business in the world, and Ali has been working hard for this goal from beginning to end.
In fact, it is not only Ali, but also the ultimate ideal of every big Internet company to improve productivity with technology. It’s just that in the past, it took too many detours and spent too much resources and energy on internal friction. Fortunately, recently, the "involution" direction of large factories has shifted to the technical field, and the industry is developing towards healthy competition.
In a word, science and technology are the primary productive forces, and it is hoped that all e-commerce enterprises can spend their resources on R&D, so as to make the business efficiency by going up one flight of stairs.
Author | Feng Qing