Carry out the quality improvement action in depth, carry out the brand creation action in China, improve the credit mechanism and optimize the market environment.

　　Cartography: Andy

　　Promote the construction of quality and brand credit

　　■ In-depth implementation of quality improvement actions, strengthening integrity requirements in measurement, standards, certification and accreditation, inspection and testing, expanding the supply of high-quality products and services in the domestic market, and improving the safety and controllability of the supply chain of the industrial chain.

　　■ Carry out China brand creation, promote enterprises to implement the requirements of law-abiding and honesty in all aspects of production and operation, strengthen the protection of Chinese time-honored brands and geographical indications, and cultivate a large number of benchmark enterprises that operate in good faith and keep promises.

　　— — Excerpted from "Opinions on Promoting the Construction of Social Credit System with High Quality and Promoting the Formation of a New Development Pattern"

　　In order to promote the high-quality development of social credit system construction and promote the formation of a new development pattern, the Central Office and the State Council recently issued the Opinions on Promoting the High-quality Development of Social Credit System Construction and Promoting the Formation of a New Development Pattern, clearly proposing to promote the construction of quality and brand credit. Quality and brand are an organic unity, brand is a symbol of quality, and quality improvement will eventually be reflected in the brand. Many experts and readers said that enterprises should guarantee the quality by brand, maintain the brand by quality, and win the recognition of the market and consumers by operating with integrity.

　　Promote enterprises to implement the requirements of law-abiding and integrity in all aspects of production and operation.

　　Quality is a key factor in economic and social development, and it is also a livelihood issue closely related to the daily life of ordinary people. In addition to the common problems such as poor quality and shoddy quality, readers’ letters reflect more problems in the construction of quality management system and the attribution of responsibility.

　　"The company does not strictly control the moisture, which leads to various bubbles in the process of using plastics by plastic products manufacturers, resulting in a large number of unqualified products." Li Xiaohui, the head of a plastic production enterprise in Lu ‘an City, Anhui Province, recently encountered an annoyance. Because of the quality control problems of the company’s products, dozens of tons of plastics sold were all returned, causing serious economic losses.

　　"Product quality is produced, designed and controlled." Zhang Shengjun, a professor at the School of Government Administration of Beijing Normal University, said, "If quality control does not start from the source, it will be difficult to guarantee product quality."

　　The "14th Five-Year Plan" and the outline of the long-term goal in 2035 point out: "Carry out quality improvement actions in depth and promote manufacturing products ‘ Increase variety, improve quality and create brand ’ 。” Some readers said that in the process of in-depth implementation of quality improvement actions, we should not only focus on strengthening total quality management around key areas, key products, key industries and key projects, but also pay attention to the improvement of the quality of daily consumer goods and life services around the people, and promote enterprises to implement the requirements of law-abiding and integrity in all aspects of production and operation, and constantly promote the overall level of quality improvement.

　　Food quality is an old topic of public concern. "Strict food quality inspection standards have been introduced in various places, and the crackdown has been intensified, but there are still some enterprises that cannot strictly control the source of food production." Liu Zhounan, a reader in Dongying City, Shandong Province, said that, for example, illegal incidents such as excessive pesticide residues, non-compliance with quarantine inspection, and production and sale of toxic and harmful foods often exposed by the media revealed that there were still loopholes in the food safety supervision system. "It is suggested to further play the important role of social credit system in food safety supervision, and actively carry out food safety risk classification and ‘ Blacklist ’ System and other work to achieve deep integration of integrity construction and food safety supervision. " Liu Zhounan said.

　　In some places, credit means and methods are actively used to strengthen food safety management, and the normal construction of food safety moral integrity system is integrated into the whole process of comprehensive food safety management, which promotes the formation of the interest orientation of "keeping promises will benefit, breaking promises will damage", "breaking promises everywhere" and the moral atmosphere of "knowing the shame, punishing the evil and promoting the good", and has achieved positive results.

　　Nanxun District Market Supervision Administration, Huzhou City, Zhejiang Province, incorporated information on food safety certification, inspection and testing, such as trustworthiness and dishonesty, into the auxiliary system of small and medium-sized enterprises in Zhejiang Province, guided and urged financial institutions to inquire and use it, and implemented differentiated credit reward and punishment policies for qualified units, playing both positive and negative roles in reward and punishment.

　　"We actively rely on financial resources to tie the vital interests of food producers and operators with the integrity, effectively integrate the regulatory power of relevant departments, establish and improve the joint reward and punishment mechanism, promote the social co-governance of food safety, and ensure the people ‘ Safety on the tip of the tongue ’ And the improvement of quality of life. " For example, Chen Liang, director of Nanxun Town Branch of Nanxun District Market Supervision Administration, said that when a local food production enterprise expanded its production line and applied for dry pastry production, it won the highest credit of 3 million yuan because it was included in the model red list for two consecutive years. "This also urges food business units to operate honestly and trustworthiness, abide by laws, regulations and self-discipline, and create a good atmosphere in which trustworthiness benefits and dishonesty will be damaged." Chen Liang said.

　　Building a good faith foundation is the core of brand building, and compliance management is especially needed to build a credit economic system.

　　"At present, the voice of brand positive energy in the market is not loud enough, counterfeit and shoddy goods have not been completely removed from the market, and some excellent domestic brands are not well known to consumers." Zhang Shengjun believes that brand building and quality improvement complement each other, and the foundation is the enterprise’s law-abiding and honest operation.

　　At present, China has promulgated 40 national standards for brand evaluation, and basically established a brand value evaluation mechanism and a national standard system for brand evaluation with China characteristics. "But it should also be noted that the number of brand evaluations published is still relatively small, which has not achieved the expected results and broad social influence." Wang Xin, an associate professor at the Advertising College of China Communication University, said.

　　"In order to guide enterprises to establish brand awareness, we will ‘ Pollution-free agricultural products ’ ‘ Selenium-enriched product ’ As the focus of work, encourage enterprises to strive for, produce and maintain these brands. " Zhu Wei, the relevant person in charge of the Agricultural and Rural Bureau of Luxi County, Jiangxi Province, introduced that local brands forced production and operation entities to formulate standardized technical regulations for production operations, strictly implement systems such as environmental management of production areas and production process control, and enhance the integrity awareness of production and operation entities. It is reported that there are 22 pollution-free agricultural products production bases and 27 pollution-free agricultural products in the county, and 25 products of 14 enterprises have obtained selenium-enriched certification.

　　Mature laws and systems are a powerful guarantee for optimizing the market environment. Zhang Shengjun suggested further revising and perfecting relevant laws and regulations, establishing and improving the supervision and punishment system of quality brands, severely cracking down on counterfeiting and infringement, strengthening the protection of brands and intellectual property rights, escorting brand building with the rule of law thinking and the rule of law, and accelerating the formation of a systematic and effective policy support system and institutional system.

　　Wang Rui, a reader in Shanghai, suggested that private enterprises and small and medium-sized enterprises should be strongly supported to enhance the influence and competitiveness of their own brands. "The manufacturing industry should be regarded as an important support for upgrading quality brands, and the majority of manufacturing enterprises should be guided to strictly control quality, strengthen quality management, strengthen brand research, brand design and brand creation, and continuously improve the added value of products." Wang Rui said that at the same time, we should try our best to break down the hidden obstacles that hinder the development of private enterprises and small and medium-sized enterprises, create a level playing field, stabilize market expectations, enhance the confidence of market participants, and fundamentally consolidate the foundation of brand building.

　　The "14th Five-Year Plan" outlines: "Carry out China brand creation, protect and develop Chinese time-honored brands, enhance the influence and competitiveness of independent brands, and take the lead in cultivating a number of high-end brands in consumer goods such as cosmetics, clothing, home textiles and electronic products."

　　In this regard, Wang Xin believes that to create a China brand, we must do a good job in quality construction and integrity construction. In addition to measurement, standards, inspection and testing, the foundation of quality construction also lies in market supervision. It is necessary to reduce the transaction cost of the system and provide a good business environment for enterprises to improve quality and efficiency. Building a good faith foundation is the core of brand building, and building a credit economic system requires compliance management in particular. "The implementation of enterprise compliance management has many benefits, which can be used as a self-declaration of a good corporate image, a basis for market certification and administrative supervision, and a passport for international trade facilitation." Wang Wei said.

　　Promoting the high-quality development of social credit system with quality and brand credit construction

　　Market is the decisive force of resource allocation, and credit should serve the needs of market economy development. The outline of the 14th Five-Year Plan establishes honesty and law-abiding as one of the basic principles for the construction of high-standard market system, and puts forward that "implementing the construction of high-standard market system, improving the basic system of market system, adhering to equal access, fair supervision, openness and order, honesty and law-abiding, and forming an efficient, standardized and fair domestic unified market", which reflects the important role of strengthening credit construction in market economic governance.

　　The Opinions on Promoting the High-quality Development of Social Credit System and Promoting the Formation of a New Development Pattern clearly puts forward that China brand creation should be carried out to promote enterprises to implement the requirements of law-abiding and honesty in all aspects of production and operation, strengthen the protection of Chinese time-honored brands and geographical indications, and cultivate a large number of benchmark enterprises that operate in good faith and keep promises.

　　"Strengthening brand building is the proper meaning of promoting high-quality economic development, and it is an objective requirement to meet the new expectations of people’s better life. Only by enhancing the ability of independent innovation can we consolidate the productivity foundation of China brand, enhance the quality stability and reliability of products and services, and then promote the high-quality development of social credit system construction with quality and brand credit construction. " Xu Zewei, secretary of the Party Committee of Beijing Internet Finance Industry Association, said, "We should take innovation as the core and advanced science and technology as the support, strengthen product research and development and quality management, improve the added value of products, continuously enhance the supply capacity of high-quality products and services, climb to the high end of the industrial value chain, and win the recognition and trust of consumers and the public with innovation."

　　"In order to promote the high-quality development of the social credit system, the whole society should vigorously promote the craftsman spirit, jointly create a social atmosphere that advocates innovation and Excellence, and integrate the craftsman spirit into the whole process of brand cultivation and throughout all aspects of production and operation." Xu Zewei believes that it is necessary to continuously strengthen and improve vocational education and skills training, cultivate and bring up a grand army of knowledge-based, skilled and innovative high-quality industrial workers, and provide strong spiritual motivation and talent support for building excellent quality and brand.

　　He Linhui, a reader in Shenzhen, Guangdong Province, said that credit has played an important role in the allocation of resources and factors. "For example, in the quality and brand building of enterprises, the disclosure of environmental information by enterprises according to law, the credit construction of market entities, and the improvement of corporate credit records and credit constraints, we can all see the concrete embodiment of the spirit of good faith. It is suggested that the spirit of good faith should be further transformed and implemented in various specific systems, so that the spirit of good faith can be institutionalized, standardized and ruled by law, and various measures should be taken to lead the construction of market integrity, consolidate the credit foundation in the economic field, and provide strong credit support for achieving high-quality economic development. " He Linhui said.