Avian influenza is an infectious disease caused by avian influenza virus. Its appearance and development are related to many reasons. Do you know what the causes of avian influenza are? Today, Xiaobian will introduce how to treat and prevent bird flu. Come and have a look!

　　catalogue

　　1. What is bird flu? 2. The cause of bird flu.

　　3. Symptoms and manifestations of avian influenza 4. Inspection and identification of avian influenza

　　5. How to treat bird flu 6. How to prevent bird flu correctly

　　7, bird flu diet and health care 8, bird flu patients can eat pork?

　　9. remedies for preventing bird flu 10. coup for daily prevention of bird flu

　　11. Can drinking prevent bird flu?

　　What is bird flu?

　　Avian influenza is a human disease caused by avian influenza virus. Avian influenza virus belongs to influenza A virus. According to the pathogenicity of avian influenza virus to chickens and turkeys, it is divided into three levels: high, medium, low/non-pathogenicity. Due to the characteristics of hemagglutinin structure of avian influenza virus, it generally infects poultry. When the virus is genetically rearranged during replication, the structure changes and the ability to infect people is acquired, it may cause human infection with avian influenza. Up to now, it has been found that the subtypes of avian influenza virus that can directly infect humans are H5N1, H7N1, H9N2, H7N9, H7N9 and H7N9. Among them, the highly pathogenic H5N1 subtype and the new avian influenza H7N9 subtype first discovered in March, 2013 are particularly interesting, which not only caused human casualties, but also dealt a heavy blow to the poultry industry.

　　Discovery history and epidemiology

　　It was isolated from plague chickens in 1878. In 1901, it was called "filter factor" or chicken plague virus (FPV). Later, it was found that Newcastle disease virus (NDV) can also cause chicken plague-like diseases in poultry, which is commonly known as "chicken plague" in China.

　　In order to distinguish the two, the former is called true chicken plague or European chicken plague virus, and the latter is called pseudo chicken plague or Asian chicken plague virus. In 1955, FPV was identified as a member of influenza A virus according to the antigenic characteristics of virus granular nucleoprotein. Most of them don’t cause fowl plague, even in a state of silent infection or healthy carrying. For example, H7N9 avian influenza virus newly discovered in China in 2013 basically doesn’t cause disease among birds.

　　H5N1 subtype was first discovered in Hong Kong in 1997, which can directly infect humans. Up to March 2013, 622 cases of human infection with highly pathogenic H5N1 avian influenza were reported in the world, of which 371 cases died. The cases were distributed in 15 countries, among which 45 cases were found in China and 30 cases died. Most cases of human infection with H5N1 avian influenza are young people and children. In March 2013, a case of human infection with H7N9 avian influenza was first discovered in China. By May 1, 2013, 10 provinces (cities) including Shanghai, Anhui, Jiangsu, Zhejiang, Beijing, Henan, Shandong, Jiangxi, Hunan and Fujian had reported 127 confirmed cases, including 26 deaths. The majority of cases are elderly people, with more men than women. At present, it is found that the source of human infection with avian influenza is birds carrying the virus. The route of transmission still needs to be clear. It is believed that the main route of human infection with H5N1 subtype avian influenza is close contact with dead birds, and high-risk behaviors include slaughtering, plucking and processing infected birds.

　　In a few cases, when children play in areas where free-range poultry frequently appear, exposure to poultry feces is also considered as a source of infection. At present, most evidences show that there is bird-to-human transmission, there may be environmental (environment polluted by poultry excrement)-human transmission, and a few non-sustainable human transmission of H5N1. At present, it is believed that patients with H7N9 avian influenza are infected by direct contact with articles and environment polluted by poultry or their excreta. Cases of human infection with H7N9 avian influenza are still sporadic. Although there have been some cases of family aggregation, at present, the virus has not been found to have the ability of continuous human-to-human transmission.

　　The World Health Organization believes that the best way to prevent bird flu is to avoid contact with poultry. How to avoid contact with poultry when you need to buy them in the market. Wash your hands thoroughly with soap or hand sanitizer after handling live chickens, refrigerating and thawing raw chickens or eggs. All kinds of kitchen tools that have come into contact with poultry should also be cleaned and disinfected. Uncooked poultry should be covered and put into the freezer of the refrigerator, and stored separately from cooked food. The shells of poultry eggs should also be thoroughly cleaned before cooking.

　　The cause of avian influenza

　　Under normal circumstances, bird flu will not be transmitted to people. Because humans do not have the specific receptor of avian influenza virus, that is, avian influenza virus can not be recognized and combined by * cells. On the other hand, the gene combination of avian influenza virus does not contain the gene fragment of human influenza virus. At present, some highly pathogenic avian influenza viruses have infected people, indicating that these viruses have undergone certain mutations, but this mutation does not have the ability to spread from person to person.

　　A pathogen

　　Avian influenza is caused by avian influenza A virus. H7N9 is a subtype of avian influenza. In the past, it was only found among birds, and no human infection was found. Influenza viruses have two surface antigens, hemagglutinin and neuraminidase. According to different antigenicity, influenza viruses can be divided into three types: A, B and C, A can be found in humans, poultry, pigs, horses and other mammals, and B, B and C are generally only found in humans.

　　H and N can be further subdivided. H can be divided into H1 ~ H15 and N can be divided into N1 ~ N9. Different H and N can form subtypes with different antigenicity and pathogenicity. There are 145 subtypes of influenza A virus, among which H1 ~ H3 are the main types that can cause human influenza, and H1N1, H2N2 and H3N2 have caused influenza pandemics in humans. The natural hosts of most other subtypes are birds, pigs, horses and other animals.

　　Second source of infection

　　The main sources of infection of avian influenza are chickens, ducks and geese who suffer from avian influenza or carry avian influenza virus, but it is not excluded that other poultry, mammals, pigs and horses may become the sources of infection. The international trade of poultry and the infection of migratory wild birds with avian influenza virus may be the important reasons for the long-distance transmission across borders and regions. Recently, Germany reported that H5N1 avian influenza virus was detected in a dead cat.

　　Iii. route of infection

　　Experiments show that avian infection can be caused by aerosol, intranasal, sinus, trachea, mouth, conjunctiva, muscle, abdominal cavity, vein, cloaca and brain inoculation. Under natural conditions, the route of transmission is still completely clear, and it is generally believed that transmission is achieved through multiple channels.

　　1, spread by air droplets

　　Secretions or excretions of sick birds or avian influenza virus birds are spread by airborne droplets.

　　2, spread through water sources

　　Up to now, it has been confirmed that influenza virus can be isolated from cloaca of flying ducks, feces of waterfowl and lake water. It shows that influenza virus can spread in water by taking a mouthful of feces.

　　3. Close contact

　　There are different views on existence. Some people think that close contact is necessary for communication, while others think that it is not necessary. For example, it has been reported that contact transmission has taken place among flat turkeys, but caged turkeys that are more than one meter above the ground in the same room are not spread. Some facts show that although the chickens are close together and the breeders have not taken measures to prevent the spread, the infection has not spread to all the chickens.

　　4. Vertical transmission

　　It has been reported that 7000 fertilized eggs and 1100 1-day-old turkeys were imported together, resulting in an influenza outbreak in 8l00 turkeys. Because infected eggs are used for hatching, species turkeys are infected, which is common in North America, which is confirmed by isolating viruses from eggs laid by infected turkeys. Therefore, the possibility of vertical transmission exists.

　　Epidemiological investigation proves that avian influenza is horizontal transmission. Cutting off its transmission route can control the epidemic spread of the disease. The virus is sensitive to high temperature, and it can be inactivated in 2 minutes to 10 minutes at 60-70℃. Cooked poultry meat, eggs and poultry products sold in the market can be safely eaten. There’s no need to panic.

　　Symptoms and manifestations of avian influenza

　　According to the investigation results of human cases infected with H7N9 and H5N1 avian influenza, the incubation period is generally within 7 days.

　　The patient’s initial symptoms are flu-like, including fever and cough, which may be accompanied by headache, muscle aches and general malaise, as well as runny nose, stuffy nose and sore throat.

　　Some patients have chest tightness and dyspnea when their lung lesions are serious or their condition develops rapidly. Respiratory symptoms appear earlier, usually within 1 week after onset, and last for a long time. Some patients still have severe cough and expectoration after treatment for 1 month.

　　Chest tightness, shortness of breath and dyspnea in the early stage of the disease often suggest that lung lesions progress rapidly and will rapidly develop into severe hypoxia and respiratory failure.

　　The condition of severe patients develops rapidly, and severe pneumonia occurs in 5 ~ 7 days. Most of them have a temperature above 39℃, and they have difficulty breathing, which may be accompanied by hemoptysis and phlegm. It can rapidly progress to acute respiratory distress syndrome, sepsis and septic shock, and some patients may have mediastinal emphysema and pleural effusion.

　　A considerable proportion of severe patients are complicated with injuries or failures of other systems or organs at the same time, such as heart failure caused by myocardial injury. Some patients also have digestive system symptoms such as gastrointestinal bleeding and emergency ulcer, and some severe patients have coma and disturbance of consciousness.

　　The white blood cell level of most people infected with avian influenza is lower than normal, and the lymphocyte level is not high or even decreased. If the platelet level decreases, it is necessary to consider whether there is disseminated intravascular coagulation caused by severe infection, and it should be comprehensively differentiated by coagulation analysis and fibrinogen level.

　　Blood biochemical tests showed that creatine kinase, lactate dehydrogenase, aspartate aminotransferase and alanine aminotransferase increased, C-reactive protein increased and myoglobin increased.

　　Imaging examination showed that there were flaky shadows in the lungs of patients with pneumonia. The lesions of severe patients progress rapidly, showing multiple ground glass shadows and consolidation images of both lungs, which may be combined with a small amount of pleural effusion. When ARDS occurs, the lesions are widely distributed.

　　The most reliable is still pathogen detection. Before antiviral treatment, qualified medical units should collect respiratory tract samples for inspection as much as possible (such as nasopharyngeal secretions, mouthwash, tracheal aspirate or respiratory epithelial cells) for virus nucleic acid detection (real-time fluorescence PCR detection) and virus isolation.

　　In addition to avian influenza virus infection, human patients infected with avian influenza often have bacterial infection or secondary infection at an early stage, and fungal infection can also be combined after a long time or a large dose of antibiotics and improper use of glucocorticoid.

　　Therefore, sputum culture and respiratory aspirate culture should be carried out for many times in clinic to check the types of bacteria and/or fungi and their sensitive or drug-resistant types, so as to rationally select antibiotics in clinic and guide clinical treatment.

　　What are the symptoms of avian influenza?

　　After people are infected with highly pathogenic avian influenza, the onset is very urgent, and the early manifestations are similar to ordinary influenza. The main manifestation is fever, the body temperature is above 39℃ for 1 ~ 7 days, usually 3 ~ 4 days, which may be accompanied by runny nose, stuffy nose, cough, sore throat, headache and general malaise.

　　Some patients may have digestive tract symptoms such as nausea, abdominal pain, diarrhea and watery stools. In addition to the above manifestations, severe patients infected with highly pathogenic avian influenza may also have pneumonia, respiratory distress and other manifestations, and even lead to death.

　　[Common symptoms]

　　1, mild to severe respiratory symptoms, including coughing, sneezing and a lot of tears.

　　2, head and face edema, nervous disorder and diarrhea.

　　Any of these symptoms may appear alone or in different combinations. Sometimes the disease breaks out quickly, and chickens are found dead when there are no obvious symptoms.

　　[diagnosis]

　　1, epidemiology

　　Avian influenza virus has a wide range of hosts, such as chickens, turkeys, ducks, geese, quails and pheasants, as well as wild birds, waterfowl and seabirds. Birds of all ages can be infected. Among them, chickens and turkeys are the most harmful after being infected with avian influenza virus, and more viruses are isolated from ducks than other poultry.

　　Poisonous birds or waterfowl often become the source of infection, causing a large number of diseases and deaths of poultry. Avian influenza virus is mainly transmitted through direct contact and indirect contact with infected birds, including equipment in contact with infected birds.

　　2. Pathological changes

　　The pathological changes of avian influenza vary with the virulence of the infected strains, the duration of the disease and the species of birds. The main manifestations are head swelling, fleshy beard, crown bleeding, subcutaneous bleeding of calf and toe, glandular stomach nipple bleeding and salpingitis.

　　3. Etiological diagnosis

　　Virus isolation needs to be completed by the national laboratory.

　　In daily life, we should pay attention to develop good personal hygiene habits, strengthen indoor air circulation, and open the window for half an hour once or twice a day. When eating poultry meat, it should be cooked thoroughly. When eating eggs, the eggshells should be washed with running water, and should be cooked and heated fully. Do not eat raw or half-baked eggs.

　　Have enough sleep and rest, have a balanced diet, and pay attention to eating more foods rich in vitamin C and other immune-enhancing foods. Regular physical exercise to increase the body’s resistance to viruses.

　　Inspection and Identification of Avian Influenza

　　1, immunofluorescence or enzyme-linked immunosorbent assay detection

　　Virus antigen and gene detection The respiratory tract samples of patients were detected by immunofluorescence or enzyme-linked immunosorbent assay (ELISA) for nucleoprotein antigen NP of influenza A virus and subtype H antigen of avian influenza virus.

　　2. Serological examination

　　The titer of anti-avian influenza virus antibody in the initial stage and recovery stage of the disease increased by 4 times or more, which is helpful for retrospective diagnosis.

　　3, chest imaging examination

　　Chest x-ray examination of severe patients can show unilateral or bilateral pneumonia, and a few patients can be accompanied by pleural effusion.

　　4, blood routine examination

　　The total number of white blood cells in peripheral blood is generally not high or low. The total number of white blood cells and lymphocytes decreased in severe patients.

　　5, RT-PCR detection.

　　Detection of subtype-specific H antigen gene of avian influenza virus by RT-PCR.

　　6. Virus isolation

　　Avian influenza virus was isolated from respiratory specimens of patients such as nasopharyngeal secretions, mouthwash, tracheal aspirate or respiratory epithelial cells.　　[identification]

　　1. Differentiate from influenza

　　Influenza is generally divided into three types, namely type A, type B and type C.. Influenza B and C generally only spread among people and rarely spread to other animals. Influenza A is mostly avian influenza, and avian influenza virus rarely causes people to get sick.

　　Avian influenza mainly spreads among birds and occasionally infects people. Its clinical manifestations are similar to human influenza, but human avian influenza has serious symptoms and many complications, which is different from ordinary influenza.

　　2. Bacterial pneumonia

　　There are mainly infectious and physical and chemical diseases such as radiation, poisonous gas, drugs and allergic pneumonia, etc. Most of the clinical manifestations are infectious pneumonia caused by bacteria, viruses, chlamydia, mycoplasma, rickettsia, fungi and parasites, among which bacteria are the most common.

　　3. Chlamydia pneumonia

　　Chlamydia pneumoniae has the same genus-specific antigen as psittacosis and Chlamydia trachomatis, but the serological characteristics of other specific antigens are different. Usually, DNA hybridization test and restriction endonucleases analysis confirm that it is the third chlamydia different from Chlamydia trachomatis and Chlamydia psittaci.

　　Don’t underestimate a bad cold. The symptoms of bird flu are similar to those of other influenza, such as fever, headache, cough and sore throat. In some cases, it can cause complications and lead to the death of patients. Therefore, if you have respiratory symptoms such as fever, headache, stuffy nose, cough and general malaise, you should wear a mask and go to the hospital as soon as possible, and be sure to tell the doctor whether you have been to the bird flu epidemic area before the onset, whether you have been in contact with sick birds, and treat and use drugs under the guidance of a doctor.

　　How to treat avian influenza?

　　The treatment strategy of human infection with avian influenza is mainly to give symptomatic maintenance, anti-infection, ensure oxygen supply to tissues and maintain organ function under appropriate isolation conditions. Symptomatic maintenance mainly includes bed rest, dynamic monitoring of vital signs and physical or drug cooling. Anti-infection therapy includes antiviral therapy (such as oseltamivir, zanamivir, palamivir, etc.) and anti-bacteria, viruses and fungi, but it emphasizes that the timing of clinical treatment should be "early, fast and accurate". In particular, antiviral drugs should be taken from respiratory tract samples before use, and should be used within 48 hours of onset as far as possible. For cases that need antiviral drugs clinically, they can also be used after 48 hours of onset.

　　Ensuring tissue oxygenation is the core to maintain the normal function of important organs in severe and critically ill patients, which can be carried out by selecting nasal tube, mouth/nose mask, noninvasive ventilation and invasive ventilation. Specific treatment methods should be carried out under the guidance of professional doctors to avoid drug abuse and improper operation, resulting in drug resistance and delaying illness.

　　Influenza virus is a big family, which includes human A, B and C and animal A and C. Only influenza A virus can cause the spread between people and birds. The so-called H7N9 avian influenza virus is an influenza virus whose surface consists of red blood cell hemagglutinin and neuroamino acid enzyme H7 and N9, and it is mainly prevalent in poultry and animals. Once patients are suspected of avian influenza virus infection, they should be hospitalized immediately for observation and treatment to prevent the disease from getting worse, and at the same time report the epidemic situation to prevent the spread of the epidemic. At present, there is no specific treatment for avian influenza. From the two treatment directions of Chinese medicine and western medicine, it can be divided into the following treatment methods.

　　Western medicine

　　1. Symptomatic treatment

　　1.1 Antipyretic drugs, drugs for relieving nasal congestion, drugs for relieving cough and eliminating phlegm can be used.

　　1.2 Children should avoid using aspirin or drugs containing aspirin and other salicylic acid preparations to avoid causing Reye syndrome in children.

　　2, isolation treatment

　　In order to prevent the virus from spreading further and mutating, the suspected and confirmed patients should be treated in isolation.

Li Bin’s "Weilai" chariot galloped on the battlefield for five years, praising, mocking, cheering and disdaining. They were always at the two poles of the world of public opinion, leaving the saliva pouring in, and Weilai, who had no time to take care of it, had to rush to the next journey.

Extraordinary customer service and innovative mode have enabled Weilai to capture a large number of fans, and frequent system failures have placed them at the center of the vortex. This is Weilai’s anxiety, and it is the epitome of new forces making cars.

The title map comes from Oriental IC, and this article comes from WeChat WeChat official account:Netease technology (id: tech _ 163), written by: Ding Guangsheng, produced by: Netease Intelligent "Insights" column

Weilai Automobile, which is determined to compete with Tesla, keeps an eye on its opponent, and at the same time, it is also suffering in the advanced cultivation of martial arts.

At the Shanghai Auto Show in April 2019, the preview version of Weilai ET, the first product of Weilai car series, was unveiled. It was circled far away on the display stand, and there was no more information except the expected release at the end of the year.

Netease Intelligence learned exclusively from multiple sources that ET, the first car project of Weilai, has been stopped internally. Netease Intelligent asked Weilai Public Relations Department for verification. Relevant persons said that the project will be adjusted according to the feedback from the auto show. What is the specific product behind ES6 has not been decided yet, so it cannot be said that ET is suspended.

Through the delivery of ES8, Weilai officially launched its first shot of building a car on the Internet, and the subsequent release of ES6 was highly anticipated. Since they started their business, they have always been accompanied by different voices.By achieving the delivery target of ES8, Weilai Automobile tried to resolve the doubt that "building a car on the Internet is equal to building a car by PPT", but in a technical failure together, they have to further prove that they are indeed on a solid and safe road.

Tesla’s production in China marks a more intense competition situation, and the long-term loss situation is also testing Weilai’s ability. In March of this year, Li Bin, founder and CEO of Weilai, admitted that "some departments of Weilai have repeated settings, unclear tasks and unclear responsibilities, and optimized personnel by about 3%." People close to Weilai Automobile exclusively revealed to Netease Intelligence that the main scope of optimization personnel is to compensate Weilai Center all over the country with N+2.

Li Bin publicly declared that the current Weilai "is certainly no more difficult than what I have experienced in the past few years". However, in Weilai’s target action list, there are still many "bones" that are difficult to chew. According to him, Wei Lai has gone through the "team training stage" according to the plan and entered the "qualifying stage" in 2019. That is to say, Wei Lai, who is in the qualifiers, has not yet entered the race.

How to play this "game" next, what is the end of the game, and some people are waiting for it.

First, the "black" Weilai automobile

"Understandable, but unacceptable."

Liu Xing repeated this sentence many times. He is a functional test engineer in a delivery center in Weilai, responsible for writing a new version of the system for the car and carrying out functional verification. This team of more than 100 people is in the last link of vehicle delivery, and it is also the last line of defense for new cars to reach customers.

If there is a slight mistake in their work, quality problems may erupt in large quantities.

In August, 2018, Weilai ES8 was in hot delivery. Liu Xing and his colleagues conducted functional road tests on the vehicles to be delivered as usual, but he still has a lingering fear of what happened that day.

When the vehicle drove to the ramp of the expressway around the city, the speed was only 40 kilometers per hour. To the tester’s surprise, the display system of the whole vehicle suddenly went black. "The power system can still operate normally, but the sudden crash of the display system surprised us into a cold sweat."

There was a glitch in the test before delivery, but it crashed in the last link, which was unexpected by the test engineer. "In fact, vehicles can be improved in many places, and the first customers have become mice. I can understand this, but it is unacceptable."

On the afternoon of April 4th, Jack made an appointment for the filming service in Weilai Center with great expectation. Five hours later, the work was completed, and he immediately drove back. "No one knows the real fear of me sitting in the car on the highway." Jack then posted everything that happened that night on his blog.

According to his recollection, the vehicle driving on the Minjiang Expressway suddenly braked, and the situation was very critical. The horn of the rear car kept coming. He immediately contacted Weilai "Service Worry-Free WeChat Group" and then tried to restart the system power to return to normal many times. He continued to embark on a long way home with embarrassment.

When he was driving to the high speed, the same situation happened again. After repeatedly contacting Weilai Consultant, Jack listened to the instructions of the 110 Command Center and finally chose to abandon the car and "escape" and wait for rescue.

Angry Jack made the whole process public. Judging from his past experience in Weibo, his feelings for Weilai Automobile have changed suddenly. Before, he shared the joy of buying a car and his experience in using it, but now he is more like an activist blogger.

"I will never drive such a car again," he said in Weibo.

Weilai’s official statement is that during the filming process, the staff did not operate according to the standard specifications, which led to the water in the A-pillar, which affected the plug-in work and led to the power system failure.

In Liu Xing’s view, such a reply is not reasonable. The power system of the vehicle has a set of redundant algorithms, even if the power system is flooded, it will not be affected, and what Jack encountered has nothing to do with the flooding. He said firmly, "However, some people have exaggerated Wei Lai so badly now, but some people have said it so well that it is not realistic."

In addition to the power system failure, more cases are the display system failure of ES8, such as the sudden black screen of the driving display screen and the central control screen, but the power system is not affected.

On January 29th, the failure of the ES8 display system in a main road in the central city of Beijing caused widespread concern. The incident began to ferment in a circle of friends. A friend of Weilai ES8 owner said that the owner was going to pick her up, and the system reminded OTA to upgrade when driving, so the owner hung the P file and chose the upgrade button. After clicking the upgrade, the whole display system went into a black screen, and then they began to wait for a long time. The window could not be opened, and waves of police officers could only stare.

One broke down on the endless highway, and the other was unexpectedly upgraded on the main road in the central city of Beijing. These two cases were discussed by everyone with more topical characteristics.

Zhang Kai, a car safety expert, told Netease Intelligence that it’s not that the new forces don’t pay attention to safety, but that if nothing goes wrong, they will not be so concerned and have luck.

Guo Lifeng believes that "the problem exposed by Wei Lai is fundamentally because software defines hardware".

He is driving an ES8 at this time, and Guo Lifeng is also a senior automobile expert who is the chief engineer of the traditional OEM. He thinks that the case of accidental upgrade of Weilai ES8 is unacceptable.

"Software-defined hardware is a very advanced concept, but if it is implemented in a real production model, I think there is still a long way to go.The standards of the Internet industry and the quality standards of the automobile industry do not match.-At the time of quality inspection,The failure rate of a car is a few parts per million. Think about how often your mobile phone and computer crash and restart.He doesn’t think it’s a good thing that such innovative ideas are used in the automobile industry.

Different from the traditional model of building a car with mechanical control, heavy assets and long chain, the new forces with internet genes follow the design concept of software and hardware integration and focus on electronic control, thus realizing rapid iteration of functions and continuous improvement of user experience.

Wei Lai calls himself an internet company, but the shortcomings of "hardware" have not yet appeared, and the long board of "software" has been in danger.

In the face of frequent system failures, Weilai made a targeted investigation and response, while constantly patching and upgrading users. On March 9th, ES8 released the software update of version 1.2.1. Just like the mobile phone system upgrade, they constantly improved and updated the vehicle in this way.

From the published timetable, ACC adaptive cruise function will be launched in April; In May, functions such as driving recorder were released; The main functions of NIO Pilot were released in June, including high-speed automatic assisted driving, congestion automatic assisted driving and automatic parking assistance system. Liu Xing confirmed to Netease Intelligence that with the upgrade of the system, the current crash failure is definitely much less than the initial delivery of ES8.

As an auto media person, Yang Bing, the "mr. six" of the Beijing auto circle, is dismissive of this practice.

"The user is your customer, you let us spend four or five hundred thousand to accompany the car to grow, why? What consumers want is a reliable, safe and easy-to-use means of transportation. " He also encountered a screen crash the day after driving the ES8.

Liu Xing, an automobile engineer, said frankly,In fact, every car has a system failure, and there are more than 1000 bugs in a fully imported car. The failure is not terrible, and it can be solved by patient polishing and improvement by the car factory. If it happens frequently, it may be the result of hasty delivery.

Tian Daxin, deputy dean of the School of Transportation Science and Engineering of Beihang University, also told Netease Intelligent that the test of intelligent vehicle software system may be more complicated than the traditional test of vehicles, and we should respect the cycle of building cars.

The delivery promise of ES8 was originally in April 2018, but it was not until May 31 that 10 vehicles were delivered internally. The first batch of customers No.550 started to deliver 481 vehicles until June 28. The insiders believe that constant ticket skipping is Weilai’s helplessness in the face of mass production problems, and hasty delivery is their inevitable choice to fulfill their promises. Weilai delivered a total of 11,348 vehicles in 2018, and most of the other new car-making forces are still in the booking stage.

Weilai has not invested in research and development, and has been upgrading and perfecting. According to the prospectus and financial report, from 2016 to 2018, the technology research and development expenses were 8.006 billion yuan, which were 1.465 billion yuan, 2.603 billion yuan and 3.998 billion yuan respectively. During this period, Weilai accumulated losses of 17.233 billion yuan, mainly due to sales and operating costs and R&D investment.

Second, is there a solution to "mileage anxiety"?

Endurance is the life gate of electric vehicles, and it is also the place with the loudest volume of Weilai.

This is an era of widespread "mileage anxiety", a kind of mental pain or anxiety caused by fear of sudden power failure when driving an electric car.

Li Bin repeatedly raised his arms and shouted that charging should be as simple as ordering takeout, and the slogan was "It is more convenient to add electricity than to refuel".

Where is the confidence? Weilaide energy（NIO Power）The service system includes three main ways: exclusive piling, power station changing and mobile charging car, and the "one-button charging" service which is sought after by Weilai car owners is also introduced. Once 180 yuan is paid, the car owners can call a "driver", but he doesn’t want to send you home. He is just a porter of car power.

On April 16th, the Shanghai Auto Show kicked off, and Li Bin announced the service data of one-click power-on, which reached more than 93,000 times by the end of the day, and chose to promote it. Other electric vehicles can call Weilai for "one-click power-on" from now on.

With the exponential growth of delivery volume years ago, in the last two months of 2018, 3,089 and 3,318 ES8s stepped on the spot to prepare for the Spring Festival.

Weilai’s ES8 Spring Festival charging data shows that there are 120 power stations in China, 500 standby charging vehicles and 300 service stations and service vehicles. This is ammunition prepared by Weilai for this tough battle, and the results obtained are more than 1,500 power exchanges and more than 6,500 power charges with one button.

The utilization rate of one-button power-on is three times higher than that of power-on-demand, which means that Weilai service brother and charging car are extremely busy this Spring Festival.This is not the most economical charging method, but Weilai chooses to pay for the convenience of users at a high cost.A Hubei ES8 car owner called the "one-button power-on" service during the Spring Festival. Because there were not many charging piles locally, I didn’t expect Brother Weilai to drive 180 kilometers and drive for nearly 4 hours to reach his destination to complete the service.

However, most car owners who drive long distances during the Spring Festival still use the method of changing electricity and charging piles.

"There is no mileage anxiety, just an extra hour to charge in the service area." Liu Hongwei’s family’s ES8 journey home is solved by charging twice and changing electricity once. The whole journey is more than 350 kilometers, and the whole journey takes 4 hours and 48 minutes. He thinks this is the same as the driving time of a gasoline car.

However, in Guo Lifeng’s view, changing the power station is not a reasonable plan. Regardless of technology, there is no unified national standard, and second, it occupies land resources. How much does the state have to grant to build this for you? Not universal yet? This is the essential difference in the logic of gas stations, which can be added to the national standard fuel.

The controversy caused by the charging car is that at the end of 2018, Weilai supported several car owners ES8 in Xinjiang, and the practice of "the scooter dragging the charging car" to "renew the life" for ES8 became a joke.

Is there any solution to the "mileage anxiety"?

"If you want to be the owner of a charging car, the ideal way is to have your own exclusive parking space and charging pile."Yang Bing has expressed this view many times, and he thinks it is the best way at present, and it is also based on the daily commuting needs.

In fact, the Weilai team is doing the same. They hope that users will do everything possible to install charging piles. At present, the exclusive charging piles have covered 78% of users.

Li Bin once said that blindly increasing the battery life is of little significance, and there is no technical content. It is nothing more than increasing the number of batteries, reducing the drag coefficient, and lightening the body. The key is to do a good job in charging service. "We switched from Nokia charging one week to iPhone charging every day ten years ago. The reason why you are not anxious is that charging is convenient."

Guo Lifeng’s point of view tends to change the idea of energy supply. Car manufacturers should not bypass themselves. "He is determined that the next 20 years will be the market for hybrid vehicles, and it is impossible to completely ban fuel vehicles in the short term. He added,We are optimistic about Li Bin’s innovative ideas, but there is still a long way to go in terms of execution and Weilai’s product strength. "

Third, "sea fishing" service

Now, Weilai is using "sea fishing" service to make up for the lack of product strength.

In November 2017, six months before the delivery of the first batch of ES8, Weilai started the Weilai Center.（NIO House）The trial operation, here is also the proof of this enterprise’s "user-driven", and it is currently open to the 15th. Li Bin has said on many occasions that "an idea came into being at the time of Easy Car Network, and car companies should organize off-line activities such as car clubs".

Netease Smart visited a number of Weilai Centers and saw that in addition to the basic vehicle display function, Weilai Center has opened up more user areas. Weilai also called it "NIO House", which is a free space for Weilai car owners and friends. Meetings, rest, audio and video, entertainment and other functions are all-encompassing.

In addition, Weilai Center follows the concept of "one store, one design". Compared with Tesla experience store, Weilai pays more attention to the user service function, while Tesla adopts the "small and scattered" model, with a smaller single store area and more distribution areas, while Weilai is a "big and focused" model.

Here, the "points in hand, Weilai I have" integral gameplay is also introduced, which increases the user’s stickiness and personalized experience. Users can earn points by using services such as Weilai APP, fun quiz, car pick-up, etc., such as publishing articles for a total of 100 points, and picking up cars for a reward of 1,000 points. Most of the points are used in Weilai Center, and users can exchange points for Weilai surroundings, book conference rooms, participate in offline activities, etc. Weilai also launched a "red envelope charging pile" free of charge during the Spring Festival, which is an innovative way of making cars on the Internet, which has never been seen before in traditional car making.

Weilai Center faces customers with two teams, one is similar to product consultant, which specializes in researching products, giving professional explanations to customers and providing test drive services, while the other is Weilai consultant exclusive to consumers.（Fellow）A series of services such as car booking, payment and after-sales are handled by the latter.

"The sales of traditional 4S stores are that one person is responsible for all the car purchase processes of a customer. We divide the work in this way for a more focused customer experience. To put it bluntly, it means that the owner can find someone at any time and know that someone is paying attention to him." Li Meng, product consultant of Weilai Center, told the reporter.

At present, the practice of traditional 4S stores is that the sales consultant is only responsible for the shopping guide, car booking, payment and delivery of the user "in the store", and when the user leaves the store, it does not belong to the service scope, and it is not the personal consultant of the user, which also leads to after-sales problems, and the 4S stores and manufacturers kick the ball.

The service of Weilai Center has also extended to the level of potential customers. Netease Intelligent made an appointment for a test drive in Weilai APP, which did not support the appointment day, but it was quickly resolved after contacting customer service, and the service was simple and efficient. Everyone has a Weilai consultant, which is the first case in the automobile sales industry.

Someone has calculated an account for Weilai Center in Beijing Oriental Plaza. Wangfujing business district is one of the most expensive commercial properties in China. The rent of Beijing Oriental Xintiandi is 105 yuan/square meter/day. If this is calculated, Weilai needs to pay more than 110 million yuan for the lot every year.

Spending a lot of money in many cities, Li Bin naturally has his own abacus. He thinks that he can sell thousands of cars in one year in Shanghai. The traditional 4S store model may need five or six stores, which is much more expensive than Weilai Center. "Weilai’s approach can provide services that traditional 4S stores can’t match."

For this kind of service, the owner of Weilai commented, "I bought this ES8 as a VIP." She said that Weilai staff always tried their best to leave her convenience, and her exclusive Weilai Fellow also prepared a birthday party for her, which was "full of surprises, feelings and happiness."

Most car owners praised Weilai’s service, especially "Service Worry-Free WeChat Group".Most of Weilai’s first users have decent jobs and received a good education. Many users buy Weilai to try new things and pay for its high-end positioning, so as to show their taste and be different. The premise here is also to recognize Weilai’s endurance level and charging system.

At the same time, the crash of ES8 system didn’t make Yang Bing completely deny Weilai. He thought Weilai’s modeling, interior and atmosphere were worthy of its high-end positioning, and the first experience would give the driver a very good driving experience. A Weilai owner commented that ES8 had a very strong sense of pushing back, and the speed increased instantly, and there was no setback at 40-160, depending on who was in the second.

Judging from Netease’s intelligent test drive experience, such praise is not exaggerated.

Such an ultimate service system naturally costs a lot of money.The data shows that the sales cost of vehicles in Weilai in 2018 totaled 4.93 billion yuan. If the average number of vehicles delivered is 11,348, the sales cost of each vehicle is about 430,000 yuan.The sales revenue from selling so many cars is less than the cost, which is 4.852 billion yuan.

Four, "savior" ES6 and shutdown ET7

At the 2019 Shanghai Auto Show, Weilai made a special appearance in the preview version of Weilai ET, the first car product series.（ET Preview）It has been circled in the exhibition stand from a distance, and the media and audience have paid great attention to it, but there is no more information except that the production version is expected to be released at the end of the year and put into production in 2020.

Netease Intelligence learned exclusively from multiple sources that, in fact, due to various reasons, Weilai’s first car project has been stopped internally, and Weilai has put more energy into the existing ES8 and ES6 models.

In August last year, when the delivery of ES8 was in full swing, Li Bin shouted to Xpeng Motors He Xiaopeng about the delivery target of 10,000 vehicles in Shenzhen. "I want to make a bet with him, bet on him a Tucki G3 and bet on me an ES8." Then He Xiaopeng should bet.

Despite the continuous extension, Jianghuai OEM did not drop the chain for Li Bin. On March 6, 2019, Weilai Automobile released the unaudited financial report for the fourth quarter and year of 2018. According to the financial report, in the fourth quarter of 2018, Weilai Automobile produced 8,069 ES8 vehicles and delivered 7,980 vehicles, an increase of 144.2% compared with the third quarter. In 2018, a total of 11,348 vehicles were delivered.

He Xiaopeng exports to a Tucki G3.

The ES6, which was born later, was highly anticipated. According to Li Bin’s plan, the annual sales target of Weilai Automobile in 2019 is 40,000 to 50,000 vehicles, and the ES8 will have a successor, but the pressure on the ES6 is not too great.

Weilai ES6 is a model used to benchmark Tesla Model 3, and its cost performance and relatively high endurance performance are its important labels. According to the subsidy standard, all ES6 departments enjoy a subsidy of 45,000 yuan, plus local subsidies, and the cumulative subsidy is 67,500 yuan. After the subsidy, the price has dropped to the range of 29.05-48.05. Some people are thinking that now they can take ES6 home by paying 190,000 yuan.

The overall pricing range of ES8 and ES6 is between 350,000 yuan and 600,000 yuan, positioning the high-end of new car-making forces, Liu Xing told Netease Intelligence."New forces such as Weilai take Tesla as the standard", but in fact, more people have referred to the newly emerging China automobile enterprises as "Tesla of China".

Tesla is naturally a topic that can’t be avoided. In March this year, Tesla announced a global price cut, with the Model X model dropping by 174,300-341,100 yuan, the Model 3 dropping by 26,000-44,000 yuan, and the Model S dropping by 11,400-277,500 yuan.

Li Xiang, CEO of Chehejia and director of Weilai Automobile, shouted that "the good days will soon be over", which was regarded as the beginning of Tesla’s story of "Wolf Coming" in the China market—in fact, Tesla also had a bad life, closing stores, reducing prices, laying off employees, and being lowered by RBC’s delivery estimate and future stock target price.

Tesla has a dilemma, and Wei Lai’s dilemma is equally obvious. After 30 years of deep cultivation in the traditional automobile industry, Guo Lifeng’s judgment is that Weilai’s success or failure is at stake. "When the ES6 goes on the market in summer, it depends on whether this car can break out. If it becomes an explosion, Weilai will have little problem. If it is unsalable, it may show more problems."

In Q1, 2019, the delivery schedule of ES8 stepped on the "brake pedal", with a sharp drop of 50.56% from the previous month. Wei Lai said that due to the wait-and-see of the subsidy policy for electric vehicles in 2019 and the macroeconomic trend, it is expected that the delivery volume in the second quarter of 2019 will still be low. ES6 will be full of challenges this summer.

In March of this year, Li Bin admitted that "Weilai does have some departments with repetitive settings, unclear tasks and unclear responsibilities, so it optimizes the number of personnel by about 3% and controls the total number of people within 9,500." People close to Weilai Automobile exclusively revealed to Netease Intelligent that the optimization is mainly aimed at Weilai Center all over the country, and the compensation scheme is N+2.

In addition, Weilai was accused of internal cliques and R&D routes, but overall, the dual-drive R&D strategy of Shanghai headquarters and North American branch is running at full speed and constantly adjusting with fault tolerance.

Perhaps even more difficult is the financial problem.As of December 31, 2018, the total amount of cash, cash equivalents, restricted cash and short-term investments held by Weilai Automobile was RMB 8,345.6 million.(about $1,213.8 million).

Its first financial report shows that in 2018, Weilai’s total revenue was 4,951.2 million yuan, with total sales of 4,852.5 million yuan; The annual operating loss was RMB 9,595.6 million, and the annual net loss was RMB 9,639.0 million, a year-on-year increase of 92.0%. The net loss attributable to ordinary shareholders was 23.3279 billion yuan, up 208.5% year-on-year; Gross profit margin -5.2%.

Li Bin knows that car-making is a capital-intensive industry, and has built a luxurious investor lineup from the very beginning. Chairman Ma Huateng of Tencent, Chairman Lei Jun of Xiaomi, Chairman Liu Qiangdong of JD.COM, Shen Nanpeng, global managing partner of Sequoia Capital, founder Li Xiang of Chehejia and Zhang Lei, CEO of Gaoyao Capital all entered the company.

According to the data, up to now, Li Bin holds 14.4% of Class A and Class C shares of Weilai, with a voting right of 48%; Tencent holds 13.3% of Class A, Class B and Class C shares, with voting rights of 21.6%; Baillie Gifford, a British investment institution, holds 9.7% of Class A shares with a voting right of 4.1%; Gaoyan Capital holds 6.2 Class A shares with a voting right of 2.6%.

According to Frost& Sullivan’s forecast, the sales volume of new energy vehicles in China will reach 2.124 million in 2020, and it is expected to reach 3.591 million in 2022, and the five-year compound annual growth rate from 2017 to 2022 will reach 37.1%.

As far as China’s new forces are concerned, it’s still far away to climb the best-selling list-Weilai will occupy about 2% of China’s PEV market in 2018, and Weilai still needs to face many tests such as fierce competition and reduced subsidies. However, Li Bin is still much more optimistic. "Competitors have cut prices many times, perhaps because of competitive pressure. In fact, cutting prices all the time has done great harm to the loyalty of brands and consumers.".

Behind the optimism, Li Bin still "lost" the self-built factory in Shanghai, and Tesla was an important trigger for his planned abortion.

The environment for new forces to build cars is changing rapidly. There are powerful enemies outside and traditional main engine factories that turn the bow inside, and the living space for Weilai people is being compressed.According to data from Bloomberg, there are as many as 486 electric vehicle manufacturers registered in China.

The change in policy is also merciless.New energy vehicles rely on subsidies to continuously promote the China market to run in small steps.

This month, the relevant ministries and commissions of the state issued the Notice to determine that the subsidy standards for new energy passenger cars, new energy buses and new energy trucks will be further reduced, and the average slope will be about 50% on the basis of 2018. The subsidy threshold has also been further improved. Pure electric new energy vehicles with cruising range between 250km and 400km can enjoy a subsidy of 18,000 yuan; Pure electric new energy vehicles with a cruising range of more than 400km can enjoy a subsidy of 25,000 yuan.

Until the end of 2019, new energy subsidies will become history, and the "tangible hand" will shrink back. No one knows how the industry will change.

Weilai is a super-running company, which once set a new lap time record for several tracks with the attitude of king. But on the way to the "new record", ridicule and praise go hand in hand.

But Li Bin often faced the skeptics with confidence.

"Talk less and do more, the world doesn’t owe us an understanding".

At the request of the interviewee, Liu Xing, Li Meng, Guo Lifeng, Yang Bing and Zhang Kai are pseudonyms.

This article comes from WeChat WeChat official account:Netease technology (id: tech _ 163), written by: Ding Guangsheng, produced by: Netease Intelligent "Insights" column, with text and pictures from the future official.

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With its finely crafted side design, Xingtu Lanyue shows the perfect combination of elegance and power. The body size is frozen frame in the 4970mm*1940mm*1792mm, and the wheelbase is 2900mm, which shows a spacious and comfortable interior space. The front and rear wheel tracks are 1644mm, ensuring excellent stability. The tire size adopts 245/50 R20, whether it is the front or rear wheels, it adopts 245 wide tires that coordinate with the body design, and is matched with exquisite wheel rim style, which not only enhances the driving performance, but also adds to the vehicle’s sense of movement and visual impact.

The interior design of Xingtu Lanyue shows the perfect fusion of luxury and technology. The exquisite leather steering wheel provides a comfortable grip, and it uses manual up and down + front and rear adjustment functions to ensure that the driver can adjust the best driving posture according to needs. The 15.6-inch central control screen acts as the center of information in the car, not only displays multimedia content, but also supports automatic speech recognition control, which is convenient for operating navigation, telephone, air conditioning and other systems. In terms of seats, advanced leather materials are used to provide front and rear adjustment, backrest adjustment and high and low adjustment functions. The driver’s seat is also equipped with electric memory function to ensure a comfortable experience for passengers. The front seats are also equipped with heating and ventilation functions, while the second row of seats supports front and rear adjustment and backrest adjustment. As for space utilization, the rear seats of Xingtu Lanyue support proportional reclining, providing flexible space solutions for cargo or passenger needs.

Xingtu Lanyue is equipped with a powerful 2.0T engine, which can output up to 192 kW of maximum power and 400 Nm of peak torque, ensuring that the vehicle has a strong power performance. This engine has an output of 261 horsepower, and with an 8-speed automatic transmission, it not only provides a smooth driving experience, but also achieves efficient power transmission and fuel economy.

Summarizing the evaluation of the car owner Autohome, Xingtu Lanyue has won recognition for its excellent safety performance and high configuration, especially the top 10 airbag system provides a solid guarantee for the driver. In terms of exterior design, there are both domineering side leakage profile and youthful front face elements, which meet the aesthetic needs of different car owners. In terms of interior, whether it is textured leather seats or spacious interior space, it makes the driving experience more comfortable. Xingtu Lanyue’s sense of technology is reflected in the triple screen, the car machine operates smoothly and responsively. During driving, the comfort and noise control of the chassis perform well, and high-speed driving also ensures a quiet interior environment. In terms of power, although the Zephyr 1991 is mainly driven in economy mode, the 8AT transmission still provides a smooth acceleration experience. In summary, with its all-round advantages, Xingtu Luoyue is undoubtedly a reliable car choice.

　　CCTV News:According to WeChat WeChat official account, Beijing Traffic Operation Monitoring and Dispatching Center, the weather turned cloudy at night today, with thunderstorms in most areas, and the rainfall gradually spread to the whole city. Tomorrow, there will be an obvious rainfall process of moderate to heavy rain and local heavy rain in this city. Heavy rainfall will adversely affect traffic travel. It is expected that the peak traffic index will reach the level of serious congestion tomorrow morning and evening. The pressure on the main ring roads in the east, west and north of the city, the main contact lines such as Lianshi Road, Fushi Road, Tonghuihe North Road and Guangqu Road, and some sections of major expressways such as Beijing-Tibet, Jingcheng, Jingkai, Beijing-Hong Kong-Macao, etc. will be concentrated, and the traffic will be slow.

　　Xiaobian reminds you here:

　　Pay attention to the weather forecast and early warning information in time, please take rain gear when you go out, and pay attention to lightning protection and rain protection.

　　Please reserve enough time to go to the airport and train station and try to take rail transit.

　　When it rains, the road surface is slippery and visibility is reduced. Please pay attention to traffic safety.

　　Pay attention to slow down when driving, and don’t wade rashly in case of water on the road to avoid danger.

　　Make a good travel plan in advance, and try to travel by public transport or off-peak travel.

　　Heavy rainfall strikes.

　　Meteorological department forecast:

　　Night of the 20th (Thursday): It turns sunny to cloudy, with thunderstorms in most areas, local heavy rain in the southwest, and easterly winds in the south, with the lowest temperature of 24℃.

　　Day on the 21st (Friday): There is moderate to heavy rain, local heavy rain and easterly wind, with the highest temperature of 26℃.

　　On the 21st (Friday) night: there is moderate to heavy rain in the shade, and the east turns to the north wind, with a grade of 1 and 2, and the lowest temperature is 22℃.

　　During the day on the 22nd (Saturday): cloudy with showers, turning from north to south, with the highest temperature of 26℃.

　　Night of 22nd (Saturday): Cloudy to sunny, south to north wind, Grade 1 and 2, with the lowest temperature of 23℃.

　　We can relate to the hot weather in summer, but now that it is just March, we have felt this "heat wave" from the inside out in advance.

　　In the strongest car buying season in history, the subsidy range is very amazing. Compared with the great benefits that the previous "gold nine silver ten" has never had, the tens of billions of subsidies brought by Changan have been released, which has strongly helped the dark blue brand to upgrade. For the hot new energy product across the country – Deep Blue SL03, it has truly achieved "the same price of oil and electricity", and the generation difference advantage of the product also makes the driving control experience of Deep Blue SL03 completely surpass that of traditional fuel vehicles. At present, consumers will have the opportunity to take other products away with 140,000 prices, but it should be noted that limited trendy products can only be delivered on a first-come, first-served basis.

　　So for Tesla Model3 and BYD Seal and other competitors, Deep Blue SL03’s blessing with this wave of "tens of billions of subsidies" in Changan is not very harmful. The value of Deep Blue SL03 in the same level is already very prominent, and it is also in a leading position in terms of intelligent configuration, low energy consumption, and strong performance at the same price. Coupled with this generous subsidy blessing, Deep Blue SL03’s strong advantage in the same level and price is unstoppable.

　　Changan Ten Billion Subsidies Car Buying Season, Deep Blue Huge Benefits

　　For consumers who buy Deep Blue SL03, customers who book a car and pick it up between March 10, 2023 and March 31, 2023 (the pick-up is subject to the payment time of the final payment) will enjoy a "comprehensive subsidy of up to 42,000 yuan (149,900 from the Deep Blue SL03 direct supplement of 22,000 yuan + up to 20,000 yuan rights gift package). In addition, they can also enjoy new energy consumption subsidies in various places. It is emphasized that there are only 10,000 units, the benefits are really big, but the opportunities are really few.

　　It is worth mentioning that the protection of user exclusive rights and interests for car purchases in March "is awesome, from 00:00 on March 1, 2023 to 24:00 on March 31, 2023, all customers who purchased Changan Deep Blue SL03 during this period, if by 24:00 on April 30, 2023 the state has issued a national unified car purchase policy or the customer has issued a local car purchase subsidy policy of various natures, because the user has purchased the car in advance and cannot enjoy the relevant policies, Changan Deep Blue will give users cash subsidies in accordance with the corresponding policy standards.

　　Huge subsidies, how to digest the risk of order surge?

　　The limited sales data of 10,000 units is the supporting data finally determined by Changan Deep Blue after scientific and comprehensive calculation and related comprehensive considerations, to meet consumers’ needs for car purchase and travel to the greatest extent. Not only these 10,000 units of welfare delivery time is not affected, but the normal scheduled production of Deep Blue SL03 will not be affected by any delivery time. To do welfare, it is necessary to achieve consumers’ hearts. Automobiles are a long-term product. In addition to paying attention to product quality, we must also pay attention to service capabilities. For Changan Deep Blue, welfare is not only welfare, but also the opportunity to show all consumers the sincerity of Changan Deep Blue.

　　To enjoy the surprise price, you must prepare in advance, pay attention in advance, and really fight for speed and attention. (Changan Automobile, for pictures)

Following ChatGPT, recently, OpenAI released the first video generation model "Sora". You only need to input a text instruction to generate a realistic video. However, while the video generation model promotes the development of artificial intelligence technology, it also raises people’s concerns that the deep forgery of video by artificial intelligence may aggravate the spread of false information and false information.

The video you are seeing now is made by the video generation model "Sora". According to official website of OpenAI in the United States, the text-to-video model released this time can generate a video with a duration of up to one minute according to the instructions input by users. For example, according to the text: "A fashionable woman walks on the streets of Tokyo, and the streets are full of neon lights and city signs. She is wearing a long red dress, a black leather jacket and black boots, sunglasses and red lipstick. " You can generate a video like this. The model can also obtain existing static images and generate videos from them, and can also obtain existing videos to expand or fill in missing content.

Before the birth of Sora, Runway, an American artificial intelligence startup, launched a similar technology, but the video produced was short.

Valenzuela, founder of Runway, USA:Let’s make a cloudy sky. I can choose the movie style or preview angle. I really like this one. It looks like light came out of the clouds. Artificial intelligence is scanning the picture and generating a video from it. Now you can see that the clouds are moving, the sky is getting dark, and a storm is coming.

At present, many companies, including Google and Runway, are actively developing such artificial intelligence projects. However, OpenAI emphasizes that "Sora" is outstanding in the realism of its images and its ability to generate video clips longer than other models. However, at present, "Sora" still has some defects, for example, it may confuse some spatial details in text instructions, such as left and right directions.

Artificial intelligence product developer Mostak:I think this is one of the biggest leaps we have made in technology since the emergence of the Internet. It will create a brand-new industry and make the media more exciting and interesting. I think this will inevitably create a lot of new jobs, and I think it will change everything.

However, while artificial intelligence technology brings many new opportunities, it also inevitably brings unprecedented challenges and hidden dangers. Among them, artificial intelligence to generate deceptive content to interfere with elections is considered to be an important challenge facing the world.

On January 23, local time, the Republican primary in the 2024 US presidential election was held in New Hampshire. Prior to this, many American voters said that they had received a "phone call from US President Biden".

False telephone recording generated by artificial intelligence: it’s nonsense. When the votes are counted, we can know the value of democratic voting. You have to save your vote until November.

Soon, White House Press Secretary Pierre clarified that this was a forged telephone recording.

The Italian newspaper La Repubblica reported that the video generation model can make "celebrities or politicians say things they have never said and do things they have never done". If someone uses the model to clone Biden, Trump or others who are running for the US President or the European Parliament in 2024, it may aggravate the spread of false information and false information. Basil Simon, a researcher at Stanford University, worries that these tools will be abused in the election and that the public will "no longer know what to believe".

The video generation model also worries people who make a living by making videos and film practitioners. Valenzuela, founder of Runway Company, bluntly said that the threshold and cost of future film production will be greatly reduced.

Valenzuela, founder of Runway, USA:Using a mobile phone can make a movie watched by hundreds of millions of people, which will change the pattern of the film industry.

Some netizens said frankly: "Fortunately, artificial intelligence video and real video are not too difficult to distinguish at present."

But some netizens are worried: "I’ve had enough. I’m going to lose my job." "Fabricated political propaganda will spread all over the Internet."

Some netizens questioned: "I am curious about the source of learning materials for generating these videos. In order to generate effective videos, it needs a lot of different video data." "The development of artificial intelligence is like a driverless car, and I don’t know where it will go."

Expert interpretation: Generative artificial intelligence technology has made remarkable progress.

The global generative artificial intelligence technology has developed rapidly and is widely used in more and more industries. How to treat the development of artificial intelligence? Let’s listen to Ceng Yi, a researcher at the Institute of Automation, China Academy of Sciences, and an expert from the United Nations high-level advisory body on artificial intelligence.

Ceng Yi, a researcher at the Institute of Automation, China Academy of Sciences, and an expert at the United Nations high-level advisory body on artificial intelligence, said that the progress of artificial intelligence "Sora" in the authenticity and continuity of generated data should be said to be very obvious. The latest development, the cross-modal generation of visual and auditory data, can be said to be by going up one flight of stairs’s user experience.

At present, artificial intelligence still has common sense mistakes.

Ceng Yi, a researcher at the Institute of Automation, China Academy of Sciences, and an expert at the United Nations high-level advisory body on artificial intelligence, said: On the one hand, the research and industry related to artificial intelligence in our country are capable, and we must catch up as soon as possible. Because of "Sora" related generative artificial intelligence technology, it can reduce the cost and threshold of related development of artificial film and television entertainment and cultural products. On the other hand, it also needs to be pointed out that this does not mean that generative artificial intelligence has really understood our physical world, and can completely replace the traditional tasks that need human beings to complete in these industries. For example, the video generated by the current "Sora" system still has many mistakes that violate the common sense of life and physics.

AI’s rapid development supervision faces challenges

Ceng Yi, a researcher at the Institute of Automation, China Academy of Sciences, and an expert at the United Nations high-level advisory body on artificial intelligence: In the future, while actively exploring the potential applications of these technologies and their complementarity to human work, we should pay full attention to the potential negative impact of generative artificial intelligence on society. For example, "Sora" in the continuous high-precision video generation, it uses this technology, so that the level of artificial intelligence fraud has reached an unprecedented height, which brings greater challenges to seeing is believing.

Ceng Yi, a researcher at the Institute of Automation, China Academy of Sciences, and an expert at the United Nations high-level advisory body on artificial intelligence: For the public, it can be said that it is even more difficult to distinguish false information, and the challenges brought by visual forensics and law enforcement can also be said to be very significant. On the one hand, the development and implementation of policies related to artificial intelligence governance must keep up; On the other hand, with the development of generative artificial intelligence technology, its R&D institutions and enterprises should simultaneously develop and popularize a higher level of automated counterfeit identification technology. Only in this way can the generative artificial intelligence technology be developed and used more healthily.

Original title: OpenAI video generation model opportunities and challenges coexist

　　On the morning of May 1st, with the start of the automatic sorting line, the operators dressed in isolation gown were nervously sterilizing the express mail, and more than 80 courier brothers were also preparing for sorting and loading. After 1 hour, these express mails will be sent to several communities near the outlets.

　　Zto Fengxian East Branch Express Brother is delivering the package.

　　Recently, the Shanghai Postal Administration said that in combination with the actual situation in Shanghai and the industry, the city’s postal express delivery industry is divided into three stages: guarantee supply, guarantee communication and guarantee smoothness, and actively, steadily and gradually resume production.

　　According to statistics, at present, there are more than 1,000 on-the-job personnel in Shanghai Zhongtong, such as supply guarantee and delivery. In addition, since the outbreak of the epidemic, more than 1,700 younger brothers from ZTO Express who have not returned to their posts due to community closure and other reasons have actively participated in community volunteer service. In recent days, Zhongtong Shanghai Qingpu Transit Center has guaranteed the daily supply of more than 200 transport vehicles. With the resumption of work and production, the express volume will gradually recover.

　　In order to do a good job in material security in the region, the qualified supply outlets have also begun to resume operations one after another. As of May 1st, about 50% of the guaranteed supply outlets in Shanghai Zhongtong’s whole network have qualified for sending and dispatching, and more than 1,000 courier brothers have gone to the front line to make accurate route planning according to streets and communities, and do a good job in material support in the region. It is understood that all the younger brothers in ZTO Express who undertake the assignment strictly implement the "2+2" mode requirements of nucleic acid detection and antigen self-test, upload the negative certificate of nucleic acid detection, negative certificate of antigen self-test and health code within the validity period in time in the "electronic pass", and strictly abide by the Shanghai epidemic prevention regulations.

　　Wu Qiang, the head of Zhongtong Fengxian East Branch, introduced that its branch now meets the conditions for returning to work, and has more than 80 salesmen who can go out to deliver goods. The branch has the conditions for nucleic acid detection and antigen detection every day, and N95 masks, latex gloves and other protective articles are in sufficient reserve, with a temporary pass for Shanghai epidemic prevention (material transportation), and all the salesmen who go out to deliver goods have an effective white list of battery cars.

　　"At present, there are about 120 front-line personnel in our outlets sticking to their jobs. In April, in order to facilitate the delivery of articles and transportation of daily necessities to nearby residents, I let more than 80 courier brothers live in our outlets. Now, with the gradual stabilization of the epidemic, our collection and dispatch volume is gradually recovering. Take May 1st as an example, our outlets dispatched more than 10,000 pieces, and the number of pieces has basically recovered to about 60-70% of daily work. According to the requirements of the street, the neighborhood Committee and the community, the delivery is in the form of non-contact delivery, and the courier brother places the express mail on the shelf at the door of the community. " Wu Qiang said.

　　At the same time, Yuantong has also resumed production in a small number of outlets in Shanghai. At the Yuantong Dagang outlet in Songjiang District, Shanghai, the express trunk truck is loaded with parcels from other provinces, the conveyor belt extends into the truck, and the parcels are directly unloaded. The automatic sprayer on the side continues to spray disinfectant on the parcels from different directions. Operators wearing protective clothing, masks and gloves will sort the sterilized packages into the corresponding grids and wait for the return-to-work outlets to collect them later.

　　The younger brother of Yuantong Express scans the "place code" at the gate of the community and registers it.

　　The outlets adopt closed-loop management for drivers: staying alone, eating alone, and not contacting with other employees. All couriers in the outlets keep the detection frequency of nucleic acid+antigen twice every 24 hours, and stay at the outlets.

　　In order to support the smooth resumption of work and production in various outlets in Shanghai, Yuantong Headquarters recently decided to distribute a total of more than 10 million yuan of salary subsidies to more than 200 outlets in Shanghai for the life support of front-line personnel such as couriers, drivers, operators and customer service personnel. At the same time, Yuantong Financial Department will provide a credit line of up to 500,000 yuan to Shanghai’s return-to-work outlets to support their work.

In the past three years, the epidemic situation in COVID-19 has broken out in many places and spread around the world, which has brought great threats to the life safety and health of people all over the world and severe challenges to the normal development of the whole human society. Anti-epidemic has become a major issue that human society has to go all out to deal with in a period of time. China has effectively responded to the impact of five global epidemics, properly handled more than 100 clustered epidemics, always achieved the maximum prevention and control effect at the minimum cost, and achieved significant positive results in coordinating epidemic prevention and control and economic and social development. China’s anti-epidemic for more than three years has created a miracle in the history of human civilization that a populous country has successfully emerged from the epidemic.

Domestically, in the face of the world’s worst outbreak and pandemic of infectious diseases in the past century, the people of China, under the strong leadership of the Communist Party of China (CPC), took the lead in launching a people’s war, a general war and a blocking war to prevent and control the epidemic. After arduous efforts, they paid great sacrifices and costs, and achieved a major decisive victory in the prevention and control of the epidemic. China’s economy took the lead in achieving positive growth in the world, with a stable overall social situation and a surging patriotic spirit. Globally, China took the lead in winning the strategic initiative of epidemic prevention and control, which had an important positive impact on the international community’s anti-epidemic and world economic development. In the past three years, China has provided hundreds of billions of anti-epidemic materials to more than 150 countries and 15 international organizations, published epidemic data without reservation, publicized prevention and control plans, shared treatment experience and diagnosis and treatment plans, and tried its best to carry out international cooperation and assistance in funds, materials, medical care, vaccines and international debts. In 2021, China’s economic growth rate reached 8.1%. In the past three years, China’s economy has grown at an average annual rate of 4.5%, which is much higher than the average growth rate of 1.8% in the world economy. It has become an important engine for stimulating the world economy. In the past three years, China-Europe trains have operated a total of 43,000 trains, transporting 4.2 million TEUs of various goods including anti-epidemic materials. These measures have effectively maintained the stability of the global industrial chain supply chain and injected vitality into the recovery and development of the world economy. China has become the most stable force to promote world economic development.

In the process of fighting the COVID-19 epidemic, the Chinese nation has the courage to explore, take responsibility and be willing to make sacrifices, forming a great anti-epidemic spirit of life first, national unity, giving up life and forgetting death, respecting science and sharing common destiny. This spirit is not only the experience summary, ideological promotion and spiritual conciseness of the Chinese nation’s anti-epidemic struggle, but also more and more brilliant international humanitarian light, which makes the community of human destiny initiative have richer historical connotation and deeper world feelings.

Great anti-epidemic spirit is a vivid manifestation of people-oriented value pursuit of Chinese excellent traditional culture.

For thousands of years, the Chinese nation has always maintained indomitable high morale after suffering, always maintained a vigorous and enterprising attitude, and always showed an indomitable spirit of struggle in generate. The great anti-epidemic spirit is the inheritance and development of people-oriented thought and benevolence tradition in Chinese excellent traditional culture. The Chinese nation, which has experienced many vicissitudes, and the Chinese culture which has experienced many hardships, have already written the word "person" on the land of China, and constructed a firm word "country". In dealing with the relationship between the two, they also show the spirit of being willing to contribute and sacrifice. Respecting and cherishing life has long been the gene and spiritual blood of the Chinese nation, and the spiritual essence and ideological connotation of the great anti-epidemic spirit perfectly embodies this point.

After modern times, China gradually became a semi-colonial and semi-feudal society. Countless people with lofty ideals, in order to explore the road to national salvation and survival, made unremitting efforts to advance wave after wave, and finally established a new China under the leadership of the Communist Party of China. Adhering to and developing Socialism with Chinese characteristics is the correct way to realize the great rejuvenation of the Chinese nation under the leadership of the Communist Party of China. Over the past hundred years, the Communist Party of China (CPC) has gone through hardships, not afraid of difficulties, dared to sacrifice and be brave in dedication, and formed a spiritual pedigree of the Communist Party of China (CPC) people with the great spirit of party building as its source, which has enabled the Chinese national spirit to be continuously sublimated and reached a new height, and the great spirit of fighting epidemic is an important manifestation of this spiritual pedigree in the contemporary era. During the revolutionary war years, the Chinese nation gave birth to the spirit of the Long March, the spirit of the Anti-Japanese War and the spirit of Xibaipo. After the founding of New China, the Party led the masses to create the spirit of resisting US aggression and aiding Korea, the spirit of "two bombs and one satellite" and the spirit of Daqing. Since the reform and opening up, in the magnificent process of adhering to and developing Socialism with Chinese characteristics, the spirit of fighting floods and earthquake relief has emerged. Entering a new era, it has formed a great anti-epidemic spirit in the process of fighting the COVID-19 epidemic. These spirits are the cultural representations of the Chinese nation’s unyielding, enduring strength and growing frustration, which embodies the endless vitality of the whole Chinese culture. The great anti-epidemic spirit not only fully embodies the long-term idiosyncratic endowment of the Chinese nation, but also shows the institutional advantages and ultimate value pursuit of Socialism with Chinese characteristics.The great anti-epidemic spirit vividly shows the cultural genes that have been honed by Chinese civilization for more than 5,000 years and countless disasters, but can always come down in one continuous line and keep pace with the times.

Great anti-epidemic spirit is the inheritance, innovation and development of Marxist people’s view.

The great anti-epidemic spirit is not water without a source and a tree without a root, but is deeply rooted in the fertile soil of Marxist values of people-oriented and people’s interests above everything else. It is not only the promotion and development of the Chinese excellent traditional cultural value concept of "attaching importance to people-oriented", but also a profound interpretation and vivid portrayal of the Communist Party of China (CPC) people’s initial mission. In the past hundred years, Marxism has been spreading in China, and it has become increasingly China-like. the Communist Party of China (CPC) people have organically integrated the two, internalized them into the value pursuit of the whole Chinese nation, and constantly transformed them into a powerful force to understand and transform the world. Over the past three years, more than 1.4 billion people in China have not been afraid to fight the virus for life and death, and have never backed down in order to prevent and control the epidemic. With indomitable will and perseverance, they have written magnificent epics that make people cry.

Three-year anti-epidemic is one of the most successful and vivid practices of the Communist Party of China (CPC)’s mass line. Over the past three years, the Communist Party of China (CPC) has firmly relied on the masses of the people, resolutely curbed the spread of the epidemic, and resolutely won the people’s war, the overall war and the blocking war to prevent and control the epidemic. General Secretary of the Supreme Leader said with deep emotion: "It is the people of Chinese who have given us strength and confidence to overcome this epidemic." From the treatment of critical wards against time, to the door-to-door investigation of urban and rural communities, from the overtime work of workshop sites to the research of laboratories around the clock. Grass-roots party organizations and the vast number of party member actively play the role of fighting bastion and vanguard and exemplary role, widely mobilize the masses, organize the masses, unite the masses, fully implement joint prevention and control measures, and build a strict defense line for prevention and treatment by the masses. It is precisely because of the silent dedication and hard work of hundreds of millions of ordinary people that we can gather the majestic trend with a trickle, and we can protect the mountains and rivers and the peace of our country when the virus is raging.

The party and the state always adhere to the people-centered principle, putting people’s life safety and physical health first. The whole party and the broad masses of the people watch and help each other, work together and overcome difficulties together, creating another heroic feat in the history of human struggle against diseases, and nurturing a great anti-epidemic spirit that fully embodies the character and mental outlook of the times. This spirit embodies the unity of the people of China, sharing weal and woe, and once again shows the truth of the basic principle of Marxism that "the people are the creators of history".

The Government of China has always been in an open, transparent and responsible attitude, actively fulfilling its international obligations, closely cooperating with the World Health Organization and relevant countries, promoting joint prevention and control by the international community, jointly safeguarding global and regional public health safety, and protecting the lives and health of people all over the world. As General Secretary of the Supreme Leader pointed out: "Let’s join hands to protect the lives and health of people in all countries, protect the common home of the earth and build a healthy community of human beings." This once again vividly reflects that people are the power to create world history, and fully reflects the bright background of human feelings of the great anti-epidemic spirit.

The great anti-epidemic spirit has made the concept of the community of human destiny more deeply rooted in the hearts of the people.

The great anti-epidemic spirit reflects the unique and profound human consciousness and world feelings of the people of China. China has always tried its best to support countries around the world in fighting the epidemic. In the face of the COVID-19 epidemic, the people of China did not hesitate or retreat, but threw themselves into this struggle without hesitation. The people of China deeply understand that the virus has no national boundaries and life is above everything else. In the face of this global epidemic, no country can be immune to it, and no individual can completely stay out of it and be completely unaffected. "The road is not isolated, and love is boundless". We launched the emergency humanitarian action with the most concentrated assistance time and the widest scope since the founding of New China, which injected a steady stream of power and confidence into the global epidemic prevention and control, fully demonstrated the image of a responsible big country that stresses faithfulness, values affection, upholds justice and abides by morality, and vividly interpreted the responsibility of a big country to promote the building of a community of human destiny.

In the face of the epidemic, we uphold the concept of "one family in the world" and do our duty to the global public health cause. China took the lead in finding an effective way to prevent and control the epidemic situation, taking the lead in resuming work and production, and continuously provided all kinds of epidemic prevention materials to the world, sharing the experience of prevention, control and treatment with all parties without reservation. China clearly declared that after the vaccine was developed and put into use, it would be regarded as a global public product, which contributed to the accessibility and affordability of vaccines in developing countries and played an active role as a global public health safety island and shock absorber. With practical actions, China has helped to save the lives of thousands of people around the world, and demonstrated its sincere desire to promote the building of a community of human destiny. Together with people of all countries, it has broken all kinds of mutual accusations, mutual suspicions and mutual abuse, and joined hands to sincerely cooperate and jointly fight against Covid-19, so that the concept of a community of human destiny can illuminate the "darkest moment" when epidemics and prejudices are rampant, and show a bright future for human development.

Facing the common enemy, countries all over the world are more and more aware that human beings are a community of shared destiny. Only by watching each other, helping each other in the same boat, racing against time and fighting against diseases can we win the fight against major infectious diseases. If the "Belt and Road Initiative" makes people of all countries feel that they are closely connected with each other in promoting the development on the material level, China’s proposal of international cooperation to jointly fight the COVID-19 epidemic will make people of all countries realize on the spiritual level that promoting the construction of a community of human destiny is based on the historical process that human beings as a whole share weal and woe in the process of moving towards the future, and constantly promote the gradual improvement of the spiritual world while pursuing material wealth, which is a historical process in which human thoughts are constantly improved and the realm is constantly sublimated.

(Author: Cao Xiaowen, special researcher of Socialism with Chinese characteristics Thought Research Center, the supreme leader of Beijing, and associate professor of History College of Capital Normal University)

　　Cartography: Andy

　　Promote the construction of quality and brand credit

　　■ In-depth implementation of quality improvement actions, strengthening integrity requirements in measurement, standards, certification and accreditation, inspection and testing, expanding the supply of high-quality products and services in the domestic market, and improving the safety and controllability of the supply chain of the industrial chain.

　　■ Carry out China brand creation, promote enterprises to implement the requirements of law-abiding and honesty in all aspects of production and operation, strengthen the protection of Chinese time-honored brands and geographical indications, and cultivate a large number of benchmark enterprises that operate in good faith and keep promises.

　　— — Excerpted from "Opinions on Promoting the Construction of Social Credit System with High Quality and Promoting the Formation of a New Development Pattern"

　　In order to promote the high-quality development of social credit system construction and promote the formation of a new development pattern, the Central Office and the State Council recently issued the Opinions on Promoting the High-quality Development of Social Credit System Construction and Promoting the Formation of a New Development Pattern, clearly proposing to promote the construction of quality and brand credit. Quality and brand are an organic unity, brand is a symbol of quality, and quality improvement will eventually be reflected in the brand. Many experts and readers said that enterprises should guarantee the quality by brand, maintain the brand by quality, and win the recognition of the market and consumers by operating with integrity.

　　Promote enterprises to implement the requirements of law-abiding and integrity in all aspects of production and operation.

　　Quality is a key factor in economic and social development, and it is also a livelihood issue closely related to the daily life of ordinary people. In addition to the common problems such as poor quality and shoddy quality, readers’ letters reflect more problems in the construction of quality management system and the attribution of responsibility.

　　"The company does not strictly control the moisture, which leads to various bubbles in the process of using plastics by plastic products manufacturers, resulting in a large number of unqualified products." Li Xiaohui, the head of a plastic production enterprise in Lu ‘an City, Anhui Province, recently encountered an annoyance. Because of the quality control problems of the company’s products, dozens of tons of plastics sold were all returned, causing serious economic losses.

　　"Product quality is produced, designed and controlled." Zhang Shengjun, a professor at the School of Government Administration of Beijing Normal University, said, "If quality control does not start from the source, it will be difficult to guarantee product quality."

　　The "14th Five-Year Plan" and the outline of the long-term goal in 2035 point out: "Carry out quality improvement actions in depth and promote manufacturing products ‘ Increase variety, improve quality and create brand ’ 。” Some readers said that in the process of in-depth implementation of quality improvement actions, we should not only focus on strengthening total quality management around key areas, key products, key industries and key projects, but also pay attention to the improvement of the quality of daily consumer goods and life services around the people, and promote enterprises to implement the requirements of law-abiding and integrity in all aspects of production and operation, and constantly promote the overall level of quality improvement.

　　Food quality is an old topic of public concern. "Strict food quality inspection standards have been introduced in various places, and the crackdown has been intensified, but there are still some enterprises that cannot strictly control the source of food production." Liu Zhounan, a reader in Dongying City, Shandong Province, said that, for example, illegal incidents such as excessive pesticide residues, non-compliance with quarantine inspection, and production and sale of toxic and harmful foods often exposed by the media revealed that there were still loopholes in the food safety supervision system. "It is suggested to further play the important role of social credit system in food safety supervision, and actively carry out food safety risk classification and ‘ Blacklist ’ System and other work to achieve deep integration of integrity construction and food safety supervision. " Liu Zhounan said.

　　In some places, credit means and methods are actively used to strengthen food safety management, and the normal construction of food safety moral integrity system is integrated into the whole process of comprehensive food safety management, which promotes the formation of the interest orientation of "keeping promises will benefit, breaking promises will damage", "breaking promises everywhere" and the moral atmosphere of "knowing the shame, punishing the evil and promoting the good", and has achieved positive results.

　　Nanxun District Market Supervision Administration, Huzhou City, Zhejiang Province, incorporated information on food safety certification, inspection and testing, such as trustworthiness and dishonesty, into the auxiliary system of small and medium-sized enterprises in Zhejiang Province, guided and urged financial institutions to inquire and use it, and implemented differentiated credit reward and punishment policies for qualified units, playing both positive and negative roles in reward and punishment.

　　"We actively rely on financial resources to tie the vital interests of food producers and operators with the integrity, effectively integrate the regulatory power of relevant departments, establish and improve the joint reward and punishment mechanism, promote the social co-governance of food safety, and ensure the people ‘ Safety on the tip of the tongue ’ And the improvement of quality of life. " For example, Chen Liang, director of Nanxun Town Branch of Nanxun District Market Supervision Administration, said that when a local food production enterprise expanded its production line and applied for dry pastry production, it won the highest credit of 3 million yuan because it was included in the model red list for two consecutive years. "This also urges food business units to operate honestly and trustworthiness, abide by laws, regulations and self-discipline, and create a good atmosphere in which trustworthiness benefits and dishonesty will be damaged." Chen Liang said.

　　Building a good faith foundation is the core of brand building, and compliance management is especially needed to build a credit economic system.

　　"At present, the voice of brand positive energy in the market is not loud enough, counterfeit and shoddy goods have not been completely removed from the market, and some excellent domestic brands are not well known to consumers." Zhang Shengjun believes that brand building and quality improvement complement each other, and the foundation is the enterprise’s law-abiding and honest operation.

　　At present, China has promulgated 40 national standards for brand evaluation, and basically established a brand value evaluation mechanism and a national standard system for brand evaluation with China characteristics. "But it should also be noted that the number of brand evaluations published is still relatively small, which has not achieved the expected results and broad social influence." Wang Xin, an associate professor at the Advertising College of China Communication University, said.

　　"In order to guide enterprises to establish brand awareness, we will ‘ Pollution-free agricultural products ’ ‘ Selenium-enriched product ’ As the focus of work, encourage enterprises to strive for, produce and maintain these brands. " Zhu Wei, the relevant person in charge of the Agricultural and Rural Bureau of Luxi County, Jiangxi Province, introduced that local brands forced production and operation entities to formulate standardized technical regulations for production operations, strictly implement systems such as environmental management of production areas and production process control, and enhance the integrity awareness of production and operation entities. It is reported that there are 22 pollution-free agricultural products production bases and 27 pollution-free agricultural products in the county, and 25 products of 14 enterprises have obtained selenium-enriched certification.

　　Mature laws and systems are a powerful guarantee for optimizing the market environment. Zhang Shengjun suggested further revising and perfecting relevant laws and regulations, establishing and improving the supervision and punishment system of quality brands, severely cracking down on counterfeiting and infringement, strengthening the protection of brands and intellectual property rights, escorting brand building with the rule of law thinking and the rule of law, and accelerating the formation of a systematic and effective policy support system and institutional system.

　　Wang Rui, a reader in Shanghai, suggested that private enterprises and small and medium-sized enterprises should be strongly supported to enhance the influence and competitiveness of their own brands. "The manufacturing industry should be regarded as an important support for upgrading quality brands, and the majority of manufacturing enterprises should be guided to strictly control quality, strengthen quality management, strengthen brand research, brand design and brand creation, and continuously improve the added value of products." Wang Rui said that at the same time, we should try our best to break down the hidden obstacles that hinder the development of private enterprises and small and medium-sized enterprises, create a level playing field, stabilize market expectations, enhance the confidence of market participants, and fundamentally consolidate the foundation of brand building.

　　The "14th Five-Year Plan" outlines: "Carry out China brand creation, protect and develop Chinese time-honored brands, enhance the influence and competitiveness of independent brands, and take the lead in cultivating a number of high-end brands in consumer goods such as cosmetics, clothing, home textiles and electronic products."

　　In this regard, Wang Xin believes that to create a China brand, we must do a good job in quality construction and integrity construction. In addition to measurement, standards, inspection and testing, the foundation of quality construction also lies in market supervision. It is necessary to reduce the transaction cost of the system and provide a good business environment for enterprises to improve quality and efficiency. Building a good faith foundation is the core of brand building, and building a credit economic system requires compliance management in particular. "The implementation of enterprise compliance management has many benefits, which can be used as a self-declaration of a good corporate image, a basis for market certification and administrative supervision, and a passport for international trade facilitation." Wang Wei said.

　　Promoting the high-quality development of social credit system with quality and brand credit construction

　　Market is the decisive force of resource allocation, and credit should serve the needs of market economy development. The outline of the 14th Five-Year Plan establishes honesty and law-abiding as one of the basic principles for the construction of high-standard market system, and puts forward that "implementing the construction of high-standard market system, improving the basic system of market system, adhering to equal access, fair supervision, openness and order, honesty and law-abiding, and forming an efficient, standardized and fair domestic unified market", which reflects the important role of strengthening credit construction in market economic governance.

　　The Opinions on Promoting the High-quality Development of Social Credit System and Promoting the Formation of a New Development Pattern clearly puts forward that China brand creation should be carried out to promote enterprises to implement the requirements of law-abiding and honesty in all aspects of production and operation, strengthen the protection of Chinese time-honored brands and geographical indications, and cultivate a large number of benchmark enterprises that operate in good faith and keep promises.

　　"Strengthening brand building is the proper meaning of promoting high-quality economic development, and it is an objective requirement to meet the new expectations of people’s better life. Only by enhancing the ability of independent innovation can we consolidate the productivity foundation of China brand, enhance the quality stability and reliability of products and services, and then promote the high-quality development of social credit system construction with quality and brand credit construction. " Xu Zewei, secretary of the Party Committee of Beijing Internet Finance Industry Association, said, "We should take innovation as the core and advanced science and technology as the support, strengthen product research and development and quality management, improve the added value of products, continuously enhance the supply capacity of high-quality products and services, climb to the high end of the industrial value chain, and win the recognition and trust of consumers and the public with innovation."

　　"In order to promote the high-quality development of the social credit system, the whole society should vigorously promote the craftsman spirit, jointly create a social atmosphere that advocates innovation and Excellence, and integrate the craftsman spirit into the whole process of brand cultivation and throughout all aspects of production and operation." Xu Zewei believes that it is necessary to continuously strengthen and improve vocational education and skills training, cultivate and bring up a grand army of knowledge-based, skilled and innovative high-quality industrial workers, and provide strong spiritual motivation and talent support for building excellent quality and brand.

　　He Linhui, a reader in Shenzhen, Guangdong Province, said that credit has played an important role in the allocation of resources and factors. "For example, in the quality and brand building of enterprises, the disclosure of environmental information by enterprises according to law, the credit construction of market entities, and the improvement of corporate credit records and credit constraints, we can all see the concrete embodiment of the spirit of good faith. It is suggested that the spirit of good faith should be further transformed and implemented in various specific systems, so that the spirit of good faith can be institutionalized, standardized and ruled by law, and various measures should be taken to lead the construction of market integrity, consolidate the credit foundation in the economic field, and provide strong credit support for achieving high-quality economic development. " He Linhui said.