Cctv news On November 29th, the 6th China Internet Audio-visual Conference with the theme of "Concentrate on Creating a Beautiful New Horizon" opened in Chengdu. Vice Minister Publicity Department of the Communist Party of China, Party Secretary and Director Nie Chenxi of the State Administration of Radio and Television attended the opening ceremony and the main forum and delivered a keynote speech.
The following is the full text of Nie Chenxi’s speech:
Firm Direction, Concentrate Strength, Show New Era, Network Audiovisual, New Weather and New Action
— — Keynote Speech at the 6th China Internet Audiovisual Conference
(November 29, 2018)
Nie Chenxi
Comrades and friends:
I am very happy to get together with you again in beautiful Rongcheng, to participate in the conference and talk about development together. First of all, on behalf of the State Administration of Radio and Television and the organizers of the conference, I would like to express my warm congratulations on the convening of the 6th China Internet Audio-visual Conference!
This conference was held in the strong atmosphere of thoroughly studying and implementing Socialism with Chinese characteristics Thought of the Supreme Leader in the new era and the spirit of the 19th National Congress of the Communist Party of China in the network audio-visual industry, and it was also the first industry-wide event in the network audio-visual field after the reform of the party and state institutions. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to, actively developed and scientifically governed the Internet. The General Secretary of the Supreme Leader has made a series of important speeches, made a series of major decisions and deployed a series of major measures, which has pushed out a way to govern the Internet with China characteristics and written a new chapter in the era of building a network power. Since the beginning of this year, the Central Committee has successively held a national conference on network security and informatization and a national conference on propaganda and ideological work. General Secretary of the Supreme Leader delivered an important speech, which pointed out the direction for us to do a good job in network audio-visual work under the new situation and provided fundamental follow-up. In this context, this conference will focus on the theme of "concentrating on creating a beautiful new vision", and jointly study online audio-visual to fulfill new missions, enhance new kinetic energy and achieve new development. I believe that ideological understanding will be more focused, orientation will be clearer, and ideas and measures will be clearer.
Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, under the guidance of Socialism with Chinese characteristics Thought in the new era of the Supreme Leader, and with the joint efforts of management departments, industrial enterprises and institutions and network audio-visual workers, China’s network audio-visual industry has made remarkable achievements. Mainly reflected in the following four aspects:
First, the ability to serve the overall situation has been significantly enhanced.The whole industry is more deeply aware of the value, responsibility and responsibility of network audio-visual work in the new era, consciously focusing on the center, serving the overall situation, adhering to the correct political direction, public opinion orientation and value orientation, with a higher main theme and stronger positive energy. At major propaganda nodes such as the 19th National Congress of the Communist Party of China, online audio-visual media resonated with traditional media at the same frequency, and reported from all directions and angles, forming a strong public opinion of theme propaganda and building a new pattern of integrated dissemination of public opinion. Key network audio-visual programs such as "The General Secretary came to my home that day" were well received by the audience, and key audio-visual websites opened "the 19th National Congress of the Communist Party of China" in succession, with a total broadcast volume of 2.45 billion times and 480 million visitors.
Second, the quantity and quality of programs have been continuously improved.The enthusiasm of the whole industry to focus on the creation and production of high-quality content is unprecedented. In 2017, more than 8,400 online dramas, online movies, online cartoons and online documentaries were filed. For several years in succession, the General Administration has implemented the "Network Audio-visual Program Quality Creation and Communication Project" and held the collection, selection and exhibition of original online audio-visual programs with the theme of "Promoting Socialist Core Values and Building the Chinese Dream Together", which promoted and supported 765 works; All localities have also increased their support for the creation and broadcasting of outstanding works, and set a clear direction for promoting the high-quality development of online audio-visual programs. Carrying forward the socialist core values and Chinese excellent traditional culture has increasingly become the core elements of creation, and there have been more innovations and expansions in theme types, artistic styles and narrative methods, and a number of outstanding works have emerged, such as The Road of Public Servants, Red Temperament, New Era and New Hometown, and My Youth is on Silk Road.
Third, the scale of the industry continues to grow.The number of online video users in China has reached 609 million, accounting for 76% of the total number of netizens, with a cumulative increase of 74.5% in five years; The number of mobile phone network video users is 578 million, with a cumulative increase of 345% in five years; The number of short videos on the Internet has exploded, and the number of users has rapidly climbed to 594 million, accounting for 74% of the total netizens. In 2017, the scale of online video market was close to 100 billion yuan, the scale of online video advertising market was nearly 50 billion yuan, and the revenue of online audio-visual program service reached 14.298 billion yuan, and a number of leading online audio-visual enterprises emerged.
Fourth, the development order is increasingly standardized.Marked by the basic establishment of the top-level design and overall structure of the Party Central Committee’s network power strategy, the network audio-visual industry has been fully integrated into the national "chess game" work pattern of Internet management, and further moved towards the track of scientific development and standardized development. Management departments at all levels conscientiously implement the responsibility system for network ideology work, adhere to scientific, legal and effective management, and adhere to coordinated and coordinated governance. The General Administration has successively issued more than 20 normative documents, and the management of institutional access, public network and private network, and the management of program content filing, review and dissemination are more scientific, precise and pragmatic. Since the beginning of this year, the relevant departments have been closely linked, normalized and strengthened the collaborative management of licensed and unlicensed websites, resolutely dealt with the problem of illegally producing and reprinting programs, resolutely cracked down on programs that are politically harmful, vulgar in content, bloody and violent, and resolutely rectified the program problems that people hate, such as slandering heroes and heroes, idolize’s star speculation, pan-entertainment, showing off wealth and enjoyment, and spoofing literary classics. Taking "combined heavy punches" such as notification, interview, rectification, taking off the shelves and shutting down has driven a number of audio-visual websites to conduct self-examination and self-correction, deeply cleaned up a large number of psychotropic drugs, garbage and dross in cyberspace, and further improved the ecology of online audio-visual communication.
Since the 18th National Congress of the Communist Party of China, China’s network audio-visual development has gone through an extraordinary road, with hard-won achievements and precious experience. The good situation needs everyone’s joint maintenance. At the same time, we should also clearly see that there are still shortcomings and weak links in the field of network audio-visual and face many difficulties and challenges. For example, online audio-visual programs are mixed, with quantity lacking quality and "plateau" lacking "peak"; There are fewer new works and fewer fine works that pay attention to reality; The problem of imitating with the wind and getting together with the same subject matter is very prominent. For example, one-sided emphasis on click-through rates and profit-seeking violations have occurred from time to time, and individual institutions are keen to produce programs that spread entertainment first, idolize stars, show off wealth and enjoyment, and even vulgar and vulgar; Some creators and gatekeepers do not have a strong sense of orientation, and non-mainstream, sub-cultural and even distorted values are mixed in the program. For example, new problems in management are constantly emerging, the auditing standards in different regions and platforms are inconsistent, and some auditing levels are not high and technical means are insufficient. For example, the benign and sustainable development capacity building needs to be explored and tested in practice, and so on. We should attach great importance to these problems and challenges, face them bravely, seek solutions in development and promote development in solution.
Comrades and friends! General Secretary of the Supreme Leader pointed out at the 19th National Congress of the Communist Party of China that Socialism with Chinese characteristics has entered a new era. We have entered a great era to ignite our dreams and forge ahead, and the network audio-visual industry is riding the east wind and waves of the vigorous development of various undertakings of the party and the country. The whole industry should adhere to the guidance of the Supreme Leader Socialism with Chinese characteristics Thought in the new era, take the people’s yearning for a better audio-visual life as the goal, firmly move forward, strengthen responsibility, persist in innovation, strive to complete new missions and tasks, and constantly write a brilliant chapter of a beautiful "new vision".
First, we must be oriented and strive to be the builder of mainstream ideology and culture.General Secretary of the Supreme Leader stressed that when Socialism with Chinese characteristics enters a new era, it is necessary to unify thoughts and gather strength as the central link of propaganda and ideological work, which requires us to build a socialist ideology with strong cohesion and leading power. Internet has increasingly become the main ideological front, and online audio-visual has become the most active publicity and cultural new space for netizens. According to statistics, network audio-visual has accounted for more than 80% of the total Internet data access traffic. Network audio-visual production spreads spiritual products that affect people’s thoughts. The greater the influence, the greater the responsibility. The network audio-visual industry must deepen its ideological understanding, improve its political position, insist on examining its development from a political, overall and strategic perspective, consciously integrate individual development into the overall cause of the party and the state, firmly grasp the correct political direction, public opinion orientation and value orientation, and shoulder its due responsibilities.
To strengthen political responsibility,Always take a clear-cut stand on politics, firmly establish the "four consciousnesses", strengthen the "four self-confidences", achieve the "two maintenance", and embody the party’s leadership in all fields and links of network audiovisual. It is necessary to strengthen positive publicity on the Internet, highlight ideological guidance, continue to carry out the construction of "the first page and the first screen", and unite and unite hundreds of millions of netizens with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era and the spirit of the 19th Party Congress. It is necessary to give full play to the audio-visual characteristics, gather and spread the Party’s voice in a normal way, and build concentric circles online and offline, so that online audio-visual will become an important increment for the Party to carry out propaganda and ideological work and consolidate the common ideological foundation for the United struggle of the whole Party and the people throughout the country.
To take cultural responsibility,Always maintain a high degree of cultural self-confidence, adhere to the direction of advanced socialist culture, and be an active leader and practitioner of China’s advanced culture, as well as a faithful inheritor and promoter of China’s excellent traditional culture. We propose to build a culture-oriented platform, that is, we hope that the network audio-visual service institutions will adhere to the principle of cultural talents, strengthen value guidance, consciously resist the erosion of decadent cultural lag, and let the spiritual treasure of Chinese culture show its permanent charm and style of the times through vivid practice.
We must adhere to social responsibility,Always put social benefits first, and strive to achieve the unity of economic benefits and social benefits. We should focus on cultivating new people of the times who are responsible for national rejuvenation, persist in cultivating and promoting socialist core values, stress taste, style and responsibility, and consciously say "no" to vulgarity, vulgarity and kitsch. Every move, first of all, we should think about the social effect. We must never create cultural garbage and corrupt the social atmosphere for the sake of traffic and click-through rate. We must never be covered with copper odor, and we must not let cheap laughter, bottomless entertainment and unscrupulous garbage bury our lives.
Second, we should strengthen our works and strive to be a provider of high-quality spiritual food.The Supreme Leader’s General Secretary emphasized that literature and art are a project of casting souls and cannot be slaves of the market. He asked us to launch more healthy and high-quality online literary works to enhance people’s sense of cultural acquisition and happiness with high-quality cultural supply. We need to redouble our efforts to implement the requirements of the Supreme Leader General Secretary. Network audio-visual program creation should "Building the soul, grounding gas and gathering popularity.”。 To cast a soul is to persist in taking Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era as the soul, strive to enhance the ideological connotation and aesthetic value of online audio-visual works, better raise the spiritual flag, establish spiritual pillars and build spiritual homes. Network audio-visual works should be both interesting and meaningful. If there is no correct thinking and aesthetics, only the body is left, and it is difficult to leave a long aftertaste and a deep impression with new forms and skillful skills. Grounding gas means adhering to the people-centered creative orientation and carrying out realistic creation in deep life and taking root in the people. The root of creation lies in life and people. Without this root, it is just passive water and soilless wood. The creators of online audio-visual programs should dig up materials, refine themes and absorb nutrients in the hot reality of life, and vividly display the colorful picture scrolls of the people in the new era chasing dreams and building dreams. To gather popularity is to create and produce excellent works as the central link, attract people with excellent quality, win word of mouth, satisfy the masses, and strive to be loud, spread and stay.
In order to further strengthen the creation and production of fine products and promote the upgrading of online audio-visual programs, the General Administration plans to implement "Network audio-visual program upgrading project",both daily and regular, accumulate over a long period of time, and focus on theme creation to focus on the whole. In particular, we should focus on the 40th anniversary of the reform and opening up, the 70th anniversary of the founding of New China, the building of a well-off society in an all-round way, and the centenary of the founding of the Communist Party of China (CPC), taking the important time nodes of the Party and the country at present and in the next five years as working coordinates, organize and promote the creation of major themes, reflect the great times with all our heart and work hard, and write a new epic of the Chinese nation. I hope that the network audio-visual industry can plan ahead, come up with a masterpiece in theme creation, and make new colors and highlights. Program producers, network audio-visual platforms, private network platforms, mobile video clients, video uploading users and transmission operators should work together to make every online drama, online movie, documentary, children’s programs, online variety shows and short video programs spread on TV, computers and mobile phones contain shining elements of socialist core values.
Third, we must innovate and strive to be pioneers of new formats and new services.The General Secretary of the Supreme Leader has repeatedly stressed that innovation is the first driving force to lead development, and innovation will win the future, which requires better release of the innovation vitality of various innovation subjects. Network audio-visual itself is the product of technological innovation. Being born with innovative genes, it should take the lead in practicing the new development concept, pay more attention to creative transformation and innovative development on the premise of adhering to the direction and sticking to the right path, and always stay at the forefront of the times and lead the trend. As a government administrative department, we will strengthen guidance and optimize the environment, and encourage and support the innovation and creation of the network audio-visual industry to the greatest extent.
We encourage and support service innovation.With the increasingly fierce competition in the network audio-visual industry, the masses began to vote with their fingertips, and differentiated and high-quality services have become a key link to win the audience. It is hoped that the network audio-visual service organizations will adhere to people-oriented and service-oriented, deeply tap the audience’s needs, strengthen professional and refined operation, enrich content styles and service modes, provide better, more intimate and humanized audio-visual experience, and strive to open up a new "blue ocean" to better meet the people’s diversified audio-visual new expectations.
We encourage and support technological innovation.Network audio-visual is rooted in the Internet, which is the most active and widely used field of scientific and technological innovation. We must always keep a keen sense of smell, actively embrace the latest technologies such as big data, supercomputing, artificial intelligence and mixed reality, and find the combination of business innovation and technological innovation. We should be good at using the "algorithm" under the guidance of correct values to promote the work, so that technologies such as personalized customization, precise production and intelligent push can better serve high-quality programs. It is necessary to strengthen independent innovation, bravely break into the "no man’s land" in the field of network audio-visual technology, promote breakthroughs in core technologies, accelerate the construction of key technology systems of network audio-visual with independent intellectual property rights, and grasp the initiative in future development.
We encourage and support integrated innovation.In recent years, the radio and television industry has accelerated media integration as a major strategic task. Not long ago, the General Administration held a site meeting to promote the construction of national smart radio and television, and further proposed to build a smart media and cultivate a smart ecology of radio and television. In the wave of integrated development and intelligent development, we hope to effectively combine the advantages of radio and television and audio-visual new media, make maximum use of the resources of the two aspects, promote the sharing and integration of information content, technology application, platform terminals and management services, form a vivid situation of competing development and creating a win-win situation, and better serve the overall situation and the people.
Fourth, strengthen management and strive to be the maintainer of clear cyberspace.General Secretary of the Supreme Leader emphasized that cyberspace is the spiritual home shared by hundreds of millions of people. Cyberspace is clear and ecological, which is in line with people’s interests. It is everyone’s common responsibility to maintain a clear network audio-visual space. The government, enterprises, institutions, practitioners and netizens should take their respective responsibilities, participate together, manage together, comprehensively manage the network and form a joint force.
It is imperative to control chaos.For outstanding problems that are strongly reflected by the masses and those that disturb the ecology of the industry, we must dare to grasp and manage them, and resolutely rectify them. Not long ago, in view of the outstanding problems in the field of radio, television and online audiovisual literary creation, such as pan-entertainment, idolize speculation, high-priced film remuneration, and falsification of ratings, the General Administration issued the Notice on Further Strengthening the Management of Radio, Television and Online Audiovisual Literary Programs, and put forward a series of management measures. All aspects should carefully check and correct themselves according to the policy requirements, do a good job in rectification and implementation, and constantly improve the long-term mechanism to promote healthy and sustainable development while solving outstanding problems.
We should put ensuring safety in a prominent position.General Secretary of the Supreme Leader emphasized that network security and information security are related to national security and social stability and are comprehensive challenges we are facing. Network audio-visual service, security is very important. We should establish a correct concept of network security, coordinate construction and management, not only build roads, but also have brakes and barriers to fulfill the main protection responsibility. Especially for new technologies, new products and new businesses involving ideological security, security assessment must be strengthened, so as to move forward and prevent problems before they happen, and truly build a "firewall" to maintain security.
It is necessary to take joint management as a long-term policy.The administrative department of radio and television should perform its supervisory duties, and cover the management wherever the network audio-visual service extends, and manage all the management. We propose unified guidance, unified standards and unified scales online and offline. In the next step, management departments at all levels should speed up the refinement of operation paths, improve working mechanisms, promote the implementation of policies and create a fair and just market environment. Network audio-visual program service institutions should earnestly implement the main responsibility, adhere to the management system of operating in accordance with the law and regulations, strictly operate with certificates, broadcast safely, adhere to the review before broadcasting, improve the program review and broadcast process, strengthen the audit force, and ensure good guidance, content, quality, communication and personnel, and never let network audio-visual become a platform for spreading harmful programs. Network audio-visual association organizations should focus on functional orientation, play the role of a bridge, do a good job in leading, organizing and serving the industry, and continue to carry out self-teaching and self-discipline in the industry. Under the guidance of the General Administration, China Internet Audio-visual Program Service Association, the major video websites in the United Nations, has formulated 100 articles, namely, Management Standard of Network Short Video Platform and Detailed Rules of Network Short Video Content Auditing Standard, which will be announced to the public in the near future, which will certainly help to further standardize the order of short video dissemination.
Comrades and friends! The new era is an era of struggle, and the beautiful vision of network audio-visual needs us to have a new atmosphere and do something new. Let’s unite more closely around the CPC Central Committee with the Supreme Leader as the core, strengthen the direction, gather strength, strive to complete new missions and tasks, and strive to create a new situation of the prosperity and development of online audio-visual, and make new and greater contributions to meeting the people’s new expectations for a better life and serving the overall work of the party and the country!
I wish the 6th China Network Audiovisual Conference a complete success!
Thank you all.