"Rebirth" exposed the end of the egg revenge team’s happy ending and hit the lacrimal gland directly.


1905 movie network news Recently, the movie "Rebirth" released the ending egg of "Re-emphasizing Meeting to Welcome the New Year" and "Life", and Gala woke up to find that his family and partners were still around. Without overseas drug dealers and drugs, life is full of laughter, and you can get together with your loved ones and accompany each other with love. Many viewers who walked out of the cinema said that "the reunion egg was warm and tearful", "the egg was an emotional blow" and "the story in the egg made people feel uncomfortable".


In the film, Gala (act the role of) and others paid different prices for revenge. Gala disguised himself as Shawang, the son of a drug Lord, and went deep into the tiger’s den alone. Nancy (act the role of) also goes undercover beside the police Commissioner, Anpei (act the role of), and becomes his wife; Balai (ornaments) is willing to incarnate as a "poisonous insect" and go to the bureau in person. In such adversity, the eggs released this time are more like a precious bright color.


Gala, his wife, Ayu (ornaments), and his daughter hugged each other tightly. Nancy fed the fruit to her father’s mouth, and Balai incarnated as "the atmosphere bearer" and played "juggling" to amuse everyone. The partners who traveled all the way enjoyed a long-lost happy time at the seaside. As the episode sang, "You found a smile on your face, only joy, no sadness", and the people you loved most in life were all around each other.


Director Ma Yuke said: "They gave their lives to protect everyone’s safety and got the fairness and justice in their hearts, but in my heart, this is not the end, but a new beginning and a rebirth." From joining hands to organize a group to realize the group counter-killing against the wind, and then to the warmth and moving of the beautiful moment of full reunion, the sense of fatalism of the characters has become more intense. Desire is intertwined with human nature, and hope and warmth coexist. Under the sensory stimulation of violent aesthetics, it has a soft expression that reaches deep into the heart.


In the film, Gala and other family members of a group of drug victims joined hands and used Andu’s plan to successfully eradicate overseas drug trafficking groups. In various reversals, the film pushed the story to a climax step by step, and many netizens were "turned upside down to make a sharp explosion".


The movie RebirthDirected by Ma Yuke, starring Nick Cheung, Ehan Juan, Sandrine Pinna and Ma Yuke, starring Zhang Li, Vithaya Pansringarm and Narilya Gulmongkolpech, and featuring Gao Jie, the film is currently being shown in cinemas all over the country!


Platform, content and subject, three key words for international communication.

Direct news press
On May 31st, General Secretary of the Supreme Leader delivered an important speech on strengthening and improving international communication. Shenzhen Satellite TV Direct News specially launched a series of comments on "Strengthening the Construction of International Communication Ability". Who will tell the eighth China Story published earlier? It is pointed out that international communication depends not only on the official media, but also on the multi-point resultant matrix, and cultural output can be achieved by combining the official and the folk, telling more stories and triggering the audience’s personal experience, which can achieve better results. The following is the ninth in a series of comments.
Two years ago, when I was still studying for my doctorate, I had short-term exchanges in Australia and South Korea. Whether I visited people from different countries in Sydney, a global immigrant city, or participated in a youth exchange program in China, Japan, South Korea and Vietnam in South Korea at that time, I was most impressed that some people who knew a little about the current situation in China would lament that China was developing too fast. Some people who know a little about China’s history and culture are basically curious about China; Some people who have really been to China for a walk often like China’s cultural and natural scenery and have an understanding of China’s current system and governance. Those who only touch China in the eyes of foreign media tend to have a negative impression of China.
Before writing this article, I also specially contacted my classmate who is currently studying for a master’s degree in the UK. She once engaged in international reporting in a well-known domestic media and had exchanges with many foreign friends. In the conversation with her, my general judgment was also verified, and our impressions were basically consistent.
Combining these basic impressions and observing the current actual situation, we can try to spy on the challenges of China’s international communication.First, foreign people’s information receiving channels are mainly monopolized by European and American media, and their reporting framework on China is hard to change in the short term. Second, the theoretical discourse, core content and representative works that support telling China’s story well are scarce, and the quality and effect of international communication need to be improved. Third, due to the spread of the epidemic and anti-globalization forces, international business and trade, study abroad and other humanities exchange activities have slowed down, and the sense of presence and experience of international communication has been suppressed.
In order to effectively strengthen and improve international communication, we may wish to make precise policies and concentrate our efforts on these issues. The author thinks that strengthening and improving international communication can be carried out around these three key words: platform, content and subject.
Keyword 1: platform. Encourage China’s Internet platform to "go out to sea", support the development of overseas platform accounts of mainstream media, and strive to break through the platform channel dilemma of China’s international communication.
The problem of China’s international communication is not entirely that the content is not well built, but also that the communication channels are not smooth enough. The fact that foreign people don’t know China is that it is difficult for foreign people to know China. As mentioned earlier, European and American media have long dominated and monopolized the ways and channels for foreign people to receive information, and their reporting framework has directly affected the impression and value presupposition of foreign people on China. In the short term, it is not realistic to reverse this situation. Just like standing on this hill, you can only see these scenery. Change the hill to see the new scenery. At present, Internet platform enterprises in China, represented by TikTok and WeChat, go to sea, which provides a new opportunity to break through the channel dilemma of international communication in China. On these platforms, we can present the details of Chinese history and culture, the magnificence of mountains and rivers, the ever-changing face of cities and the various scenes of daily life. Increase the supply of content by borrowing a boat to go to sea.
Of course, the media in Europe and America are not all monolithic. We should pay respect to those media that report China relatively truthfully and objectively, take the initiative to strengthen cooperation and expand the circle of friends for international communication. In addition to competing with the international media for the right to speak in the "main battlefield" of major international events, our mainstream media can also actively settle in foreign Internet platforms, build a new media matrix by opening accounts, strengthen the operation of accounts, and unblock China’s international communication channels, so that content can have a chance to reach the eyes and ears of foreign people.
Keyword 2: content. Strengthen the development of Chinese historical and cultural resources, increase the effective supply of content, tell the story of China well, and strive for the right to speak internationally.
To strengthen and improve international communication, the key is to strengthen content construction and tell the story of China well. Discourse studies carried out by international academic circles always remind us that we should not only pay attention to what we spread, but also pay attention to how they spread. Without basic content supply, it is impossible to balance the information asymmetry between the two sides, and it is also difficult to block prejudice. Without telling the story of China well, it is impossible for the other party to understand, let alone agree.
So what exactly should be spread? The author thinks that international communication is like a gathering of friends. You can’t always talk about the development achievements such as "promotion and salary increase", but also talk about the interesting side of your life. These interesting places may come from China’s history and culture, from language, literature, food, martial arts, painting, Hanfu and so on. How to tell the story of China? The story itself is a coherent narrative with a specific motif and meaning system. To tell a good story about China, we must first make China a story. We want the international community to understand the rule of China, emphasizing both the effectiveness and the legitimacy of governance. The theories of modernity, transitional society, political party and state that the international academic circles are concerned about, can we use China’s experience to develop these theories, or can we have a dialogue with European and American scholars? For example, "one country, two systems" not only develops the national theory, but also promotes the solution of major practical problems. There are also important expressions such as "the right to subsistence and the right to development are the primary basic human rights" and "the community of human destiny", which strongly respond to the concerns of the international community on human rights, epidemic prevention and control, ecological environment and other issues.
Keyword 3: subject. Strengthen the construction of the main team of international communication, and give play to their key roles and advantages in policy interpretation, voice in major international events, knowledge sharing and cultural exchange.
Who is the subject of China’s international communication? In my opinion, it includes at least the following categories: first, the mainstream media in China and their editorial teams, represented by People’s Daily, Xinhua News Agency, China National Radio and Television Station and China Daily, make full use of their powerful editorial team resources and policy interpretation advantages to strengthen their struggle for the right to speak in major international hot events. Local media such as The Paper’s Sixth tone and Shenzhen Satellite TV’s Live Hong Kong, Macao and Taiwan can strengthen the vertical and characteristic content dissemination. The construction of the international communication team of mainstream media should set up special posts and personnel and increase the construction of incentive mechanism. The new media matrix built by the central and state ministries and agencies can cooperate with mainstream media to strengthen external communication.
The second category is mainly China enterprises that are committed to global distribution. Internet platform enterprises represented by Tencent, Beijing ByteDance and Alibaba are encouraged to strengthen platform construction, realize localized social scene application, intelligent algorithm technology improvement and mobile convenient payment function optimization, and provide quality services to foreign people. All China enterprises going out to sea should pay attention to abide by local laws, regulations, customs and habits, and strengthen corporate public opinion risk resolution, image management, social responsibility and public communication team building.
The third category is a huge group of overseas students from China, a film and television production team with a growing scale, an international team of humanities and social sciences scholars, and self-media experts who understand network communication, etc., giving full play to their advantages in humanities exchange, art communication, knowledge sharing and daily life presentation.
In short, China’s international communication ability needs to be improved systematically. At present, China’s Internet platform enterprises can break through the channel dilemma of international communication by going to sea, intensify the development of Chinese historical and cultural resources, build theoretical discourse to support the story of China, and increase the effective supply of content. Constantly expand the main team of international communication, strengthen incentives, and pay attention to building the "trump card army" of international communication.
Author: Zhang Zhen, Ph.D. in Political Communication, Sun Yat-sen University.
Reporting/feedback

Shangbo Brand | Spreading Visual Image and Creating Gold Brand

In order to further enhance the cultural soft power of Shanghai Museum and expand its brand influence, in May 2019, the global competition for Shanghai Museum logo was launched. After half a year’s collection, in November, 2019, after the evaluation of experts in graphic design field and staff in the museum, especially experts and library leaders, our library announced the final winners of this competition through official WeChat, Weibo and official website.

At the beginning of this year, our library invited well-known design institutions to deepen the design of the works that won the first prize, and solicited the opinions of experts and staff representatives again. After several revisions and improvements, the new logo was born in September this year. The Visual Image Manual of Shanghai Museum (Chinese-English version) was completed after supplementing the unique auxiliary colors of the museum. The Manual standardizes the overall visual image design of Shanghai Expo, which can better spread the concept of the museum and further enhance the identity and influence of the Shanghai Museum brand.

The logo graphic of Shanghai Museum takes the concept of Ding of Shanghai Museum as the breakthrough point, and combines the modeling characteristics of Dakeding, the treasure of the town museum, to form the morphological characteristics of Ding with minimalist lines. The graphic is concise and clear at a glance, and at the same time echoes the simple and modern architectural appearance of the East Pavilion. The graphic is ingeniously blended with the pinyin initials "H" of "Sea" and the English initials "M" of "museum", and the whole logo is also a combination of "H" and "M", which reflects the regional and international nature of Shanghai Museum.

In order to further promote the image communication and brand promotion of Shanghai Museum, in October this year, according to the relevant specifications of derivative design in the Visual Image Manual of Shanghai Museum, our library carefully produced new logo badges, labels, and derivatives such as scarves and paper bags derived from the new logo patterns.

The design of the logo silk scarf of Shanghai Expo predicts in advance the international fashion colors of next year-extreme gray and bright yellow, which means brilliance (gray+yellow), that is, Shanghai Expo will continue to create brilliance.

Based on the design of the new logo, the silk scarf uses international design techniques with extreme colors and simple lines to outline the rich connotation and artistic expression of the new logo, which fully embodies the international style of Shanghai Museum and highlights the elements of China and Shanghai characteristics.

The silk scarf is made of the finest 100% mulberry silk, which is produced by digital printing and dyeing technology. The texture of the fabric is fine and the color reproduction is pure and exquisite. With the packaging of international fashion atmosphere, the overall quality and commitment of the products produced by Shanghai Museum will be excellent.

The clear spring scenery of youth

Fresh and bright colors

Let people never forget.

Blue elegance and red enthusiasm

The air is filled with the brilliant joy of spring flowers.

Poetic autumn colors

Jumping bright yellow and gray

Warm, relaxed, fresh and sweet

Fashion is versatile and energetic.

Reflect the poetic rhyme of autumn.

Elegant and quiet winter colors

Mysterious black and advanced gray.

Just the right level

Noble, elegant, steady and low-key

The eternal quiet winter is beautiful.

The new year is coming, and the Shanghai Museum has also designed a logo mug based on the main color of the logo, Lang Yaohong, which means that the business of Shanghai Expo will continue to flourish in the new year.

The mug is made of 45% imported high-grade bone powder, 21 extreme processes, 3 times high-temperature firing, and 5 times rigorous quality inspection, which is environmentally friendly and reliable. The mug porcelain of Shanghai Expo Museum is as smooth and delicate as sheep fat, elegant and red in glaze color, thin and smooth in matrix, smooth and wear-resistant, fine, transparent and free of impurities. The lower edge of the mug is specially baked with the three-dimensional touch of the logo, which shows the luxurious atmosphere. The design of the packaging box comes from the design of the paper bag of the new pavilion. The gray color is matched with the red color matching, which echoes the Lang Yaohong mug. The pavilion logo on the gray surface is concise and clear, and it is integrated with the packaging box.

This time, the derivative products were designed and manufactured with gray and red logo paper bags, which were fashionable in gray and rich and jubilant in red. Both paper bags are waterproof and coated. The gray paper bag is suitable for holding all kinds of small and exquisite articles, while the red paper bag can hold 1-2 hardcover catalogs of museums.

The vi visual image design of Shanghai Museum is a powerful measure to effectively spread the concept of the museum and enhance the identity and influence of the Shanghai Museum brand. In the future, Shanghai Museum will develop more peripheral products according to the visual image of Shanghai Expo, and the products such as silk scarves introduced at present will be listed soon. Here, thanks to the audience’s warm feelings and long-term concern for Shanghai Expo, Shanghai Expo people will forge ahead, make great efforts, create more brilliant achievements, provide more meticulous and thoughtful services, and constantly meet the cultural pursuit of the general public and the audience.

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[Comment on the new, China’s economy starts again] Aiming at leading construction and development, releasing new vitality of regional integration.

  Over the past 40 years of reform and opening-up, Guangdong has been at the forefront of reform and opening-up, with geographical proximity and popularity close to Hong Kong and Macao. Building Guangdong-Hong Kong-Macao Greater Bay Area is a national strategy personally planned, deployed and promoted by the Supreme Leader General Secretary, a new measure to promote the formation of a new pattern of all-round opening up in the new era, and a new practice to promote the development of "one country, two systems".

  Guangdong-Hong Kong-Macao Greater Bay Area actively promotes the integration of infrastructure, accelerates the construction of world-class urban agglomerations, strives to build an international science and technology innovation center, and continues to make great contributions to reform and opening up. Nowadays, under the grand background of China’s development striding into a new era, the blueprint of Guangdong-Hong Kong-Macao Greater Bay Area’s development is turning into a solid action, and the vision is becoming a flourishing reality.

  On May 26, 2018, looking south from Da Nanshan, Shenzhen, the two sides of Shenzhen Bay have a panoramic view. Here is Shekou Cruise Center in Nanshan District, Shenzhen, and there is Ganggutan Power Plant and Lantau Island in Tuen Mun District, Hong Kong.

  Opening wider to the outside world and building a world-class urban agglomeration

  With a land area of 0.6% and a population of 4.56%, Guangdong-Hong Kong-Macao Greater Bay Area has created a GDP of 12.17% in China. In 2017, the total GDP reached 10,184.3 billion yuan, surpassing the San Francisco Bay Area and approaching new york Bay Area and Tokyo Bay Area. Guangdong-Hong Kong-Macao Greater Bay Area is also the region with the densest ports and the busiest shipping in the world, and its container throughput is about 4.5 times that of the world’s three Greater Bay Area.

  Guangdong-Hong Kong-Macao Greater Bay Area’s economies also have their own characteristics: Hongkong is an international financial center; Dongguan, Foshan, Huizhou and other places have developed manufacturing industries; Shenzhen is the center of technology industry. In addition, Guangdong-Hong Kong-Macao Greater Bay Area is an early beneficiary of the reform and opening-up, with rich experience in international cooperation, and its strong scientific research strength can also attract global scientific research companies and institutions to invest in the layout.

  At present, Guangdong-Hong Kong-Macao Greater Bay Area has initially revealed the embryonic form of a world-class mega-city group and an international free trade port, and will become a gateway hub, a world-class economic platform and an international scientific and technological innovation center for the Belt and Road Initiative in the future. In the new era, it is necessary to give full play to the leading edge of urbanization in the Bay Area, create a new pattern of carrying industrial development, strive to provide top-notch domestic and world-class supporting services for all kinds of international innovation subjects and factor resources, and build the region into a demonstration area for China to further expand and open up, thus creating a new situation of all-round economic and social development in the Bay Area.

  Interconnection promotes regional coordinated development

  On September 23, the Guangzhou-Shenzhen-Hong Kong high-speed railway was officially opened, and Hong Kong was incorporated into the national high-speed railway network, allowing passengers to travel directly to Hong Kong from 44 stations across the country. Hong Kong has thus been connected to the national high-speed rail network and ushered in a truly "high-speed rail era". In addition, as a landmark project of infrastructure interconnection in Guangdong-Hong Kong-Macao Greater Bay Area and an important cross-sea passage connecting Hong Kong, Zhuhai and Macao in the future, the 55km-long Hong Kong-Zhuhai-Macao Bridge entered the pre-opening exercise and testing stage. After the bridge is opened to traffic, the journey between Hong Kong and Macao will be shortened from more than three hours to about half an hour.

  In 2017, Guangdong-Hong Kong-Macao Greater Bay Area was formally put forward as a national strategy. Over the past year, remarkable achievements have been made in the construction of the Bay Area, which has benefited our compatriots in Hong Kong and Macao in particular. With the continuous improvement of traffic "aorta" and "capillary", the "one-hour traffic circle of Guangdong, Hong Kong and Macao" has initially taken shape, and the "one-hour life circle of Guangdong, Hong Kong and Macao" which is suitable for business, business, living, learning and traveling will become a reality from an ideal, and the scientific layout of cities in the Bay Area with reasonable division of labor, complementary functions and joint high-quality development will be better promoted.

  In the future, the cities on the west bank of the Pearl River can directly connect with Shenzhen, Hong Kong and Macao through the road traffic networks such as the Hong Kong-Zhuhai-Macao Bridge, the Guangzhou-Shenzhen-Hong Kong high-speed railway and the Shenzhen-China Corridor, attracting various factors of production and consumption. Promoting the construction of the Bay Area with the interconnection of infrastructure is not only conducive to the better flow of people, logistics, capital and information in the region, but also conducive to further deepening the integration and coordinated development of the regional economy.

  Innovation cooperation aims at the global scientific research highland

  At present, the world is facing a great era of industrial transformation, traditional industries are gradually eliminated, and emerging industries are gradually becoming a new driving force to support future development. Guangdong-Hong Kong-Macao Greater Bay Area should aim at "leading development" and promote the construction of collaborative innovation system from scientific research to technological research and development to modern scientific and technological innovation. At the same time, we should also actively build itself into a source, a training ground and a supporting ground for the development of new industries, and build a global high-level R&D center, a national leading area for opening up and innovation, and a pioneering area for innovation and construction systems.

  Guangdong-Hong Kong-Macao Greater Bay Area has the foundation and strength to become a global innovation highland. Guangzhou, Shenzhen and Hong Kong in the region are well-known innovative cities with high-end talents and more than 170 institutions of higher learning. The industrial base is strong, and emerging industries such as electronic communication, Internet and biomedicine are developing rapidly. A number of innovative enterprises such as Huawei, Tencent and BYD gather here, and the total number of state-level high-tech enterprises exceeds 18,900, ranking first in the country. In recent five years, the total number of invention patents in Guangdong-Hong Kong-Macao Greater Bay Area has increased by 33.10% annually. The cities represented by Foshan, Dongguan, Zhongshan, etc. have developed manufacturing industries and complete industrial systems, and innovations and inventions can quickly land and realize industrialization.

  The key to building an international science and technology innovation center is to realize collaborative innovation. Experts suggest that we should make full use of the unique institutional advantages of "one country, two systems and three customs areas" in Guangdong-Hong Kong-Macao Greater Bay Area, and lead collaborative innovation and development with institutional and institutional advantages. On the basis of the existing relatively independent cooperation mechanism among Guangdong, Hong Kong, Macao and Hong Kong and Macao, we will strengthen the cooperation among Guangdong, Hong Kong and Macao, actively explore the integrated development of Guangdong, Hong Kong and Macao, promote the convenient flow of factor resources, optimize the cross-regional cooperation and innovation model, build a more dynamic innovation system, create a highland for innovation and development, and share the fruits of innovation and cooperation. (Economic Daily-China Economic Net Yan Mengya)

Interpretation of "Top Ten Consumption Trends in 2021" ② | How to hit consumers’ hearts in the era of "heart-to-price ratio"

Why do young people buy it in buy buy? Is it easy to use, beautiful or fun? The recently released "China Consumption Trend Report 2021" points out that China’s consumption is going through a transition from "cost performance" to "face price ratio" and then to "heart price ratio". How much you are willing to pay for a product depends on the experience it can bring to your heart and the value it has to yourself. How do products that meet consumers’ emotional needs have emotional connection with consumers, and how do they impress consumers?
Looking for "fulcrum" to incite consumers’ hearts
Philip kotler, the father of modern marketing, divided the growth of consumer behavior into three stages: quantitative consumption, qualitative consumption and perceptual consumption. The "price-to-heart ratio" belongs to the perceptual consumption stage. With the satisfaction of functional consumption demand, deeper emotional demand is waiting for merchants to tap, and this requires first finding the "fulcrum" that can incite consumers’ emotions.
"When my son on my shoulder watched the performance with relish and shouted’ Come on, come on’, I seemed to see me sitting in front of the TV in that sultry summer 24 or 25 years ago. After school, I went to rent dishes with my classmates to watch Altman." In mid-May, Nanjing citizen Xu Hao took his son to Huacai Tiandi, jianye district, to watch the performance of Altman’s war with various monsters. The audience was full, and the photo ticket with Altman was once fired to 500 yuan by the scalper. After the performance, many consumers will go to the backstage shopping area to buy Altman toys, toothbrushes and even notebooks. The staff at the scene told the reporter that the "equipment" of Altman’s monster-fighting with various sound effects and glowing is the favorite toy for children. At the hottest time, a whole wall of toys was sold out in the morning, and the price of toys ranged from 100 to 300 yuan.
Since 1966, the new Altman series has been continuously introduced, and this IP has reawakened consumers’ childhood dream of "protecting the earth". Relevant research results show that it is very important to enhance consumers’ experience and cultural value in brand "heart-to-price ratio" consumption, and IP is an important fulcrum to incite consumers’ emotions. At present, which IPS still have strong summoning power? According to the data of "2021 Tmall Apparel IP White Paper", the sales of Tmall Apparel IP authorized products will increase by 60% in 2020. Mickey, Baokemeng, Doraemon, Marvel Comics and other classic IP of the United States and Japan have a strong momentum; Among the domestic IP, the Wenchuang IP of the Palace Museum, Dunhuang Research Institute and other museums accounts for half of the country. Similarly, these data outline the cultural and aesthetic life of contemporary young people from the side.
Through IP mining, we can study the deeper emotional needs of consumers. For different brands and different products, it is more important to choose a highly relevant and appropriate IP joint name. For example, in the past two years, Jin Yucheng’s Blossoms Shanghai and Haruki Murakami, co-signed by the dark horse Yongpu Coffee in the coffee market, are all "must-read" books for young artists. Among them, "cats, music and food" are the elements mentioned many times in Haruki Murakami’s books, and he himself once opened a jazz coffee shop, and consumers show their recognized values and attitudes through purchasing behavior.
Carefully "design" to produce emotional transmission
From generation X (born in 1965-1980) to millennial generation (born in 1981-1995), and now to generation Z (born in 1996-2010), what changes have taken place in consumer behavior? According to the 2021 China Consumer Report released by McKinsey, the casual purchase rate of Generation Z in China is 5 percentage points higher than that of Millennials and 10 percentage points higher than that of Generation X in China.
With the rising income of millennials, Generation Z has emerged in the field of consumption, which has spawned new outlets in more fields, including blind box and "script killing" games.
Cultural relics that once slept in the glass frame of the museum are entering the daily life of consumers. Not long ago, Lin Meng, who works in Nanjing, set an alarm clock at 7: 58 pm. As long as the archaeological blind box in the official flagship store of Henan Museum is open for purchase, she will immediately place an order. This time, she bought four archaeological blind boxes and Fang Ding glasses, the treasure of the town, which cost nearly 600 yuan. "On the weekend, I kept digging with a Luoyang shovel in the box, just like I was at the archaeological site for nearly 2 hours. The soil fell layer by layer and the shovel was bent. When I saw the complete presentation of Maitreya Buddha in the blind box, it was still very fulfilling."
The survey shows that the two most important points for consumers to consider the "price-to-heart ratio" are the new experience and the unique design. According to industry insiders, the "out-of-the-box" of Wenchuang products in Henan Museum stems from the addition of blind boxes and Luoyang shovels in the process of purchase and use. Compared with ordinary blind boxes, they have an extra layer of "digging" fun. In the process of exploration, consumers constantly have emotional connections with products and have more and richer experiences.
Liu Feifei, born in the 1990s, likes to play a game of "script killing" with friends in his spare time. "We have a board game group, which has grown from the initial 8 to 46 people. Every Wednesday, Saturday and Sunday, we organize" script killing "activities, and each person spends almost 4-5 hours playing." In her view, "script killing" is a medium for emotional communication between friends. Not only can you chat with friends offline, but you can also be familiar with one story after another and bring them into the role to experience the joys and sorrows of the characters. "On one occasion, a couple also drew a couple in the script. When the plot trend in the script was the breakdown of their feelings, they cried and were particularly impressed." It is not difficult to find that, compared with the traditional "werewolf killing" game, the design of "script killing" pays more attention to the introduction of emotion, and the process of consumers’ interpretation of the script is a "micro-creation".
Subdivide the "scene" to meet the hidden needs
The core of bringing consumers the experience of "heart-to-price ratio" lies in discovering hidden needs, thus realizing emotional satisfaction.
Observing the pre-sale data of "June 18th" this year, we can see which products consumers voted for. According to the data of JD.COM, on the first day of pre-sale activities, POP MART limited the hand-made goods to be sold out within five minutes after the opening of the door, and the turnover of the blind box brand 52TOYS increased by over 15 times year-on-year. The low-calorie and low-fat categories continued to grow, and the growth rate of dark chocolate categories exceeded 15 times compared with last year. In the field of smart home, new products such as smart refrigerator, fresh air air conditioner, and sweeping robot are favored by consumers.
"In China’s home appliance market, high-end home appliances, health home appliances, embedded home appliances and smart home appliances are still the main development trends this year." Dr. Tang Shanda, President of Bosi Household Appliances Group in Greater China, said that at present, the market demand for dishwashers is growing rapidly, even in short supply. Consumers in China use more bowls, chopsticks and glasses, so it is necessary to adjust the design of bowls and baskets according to different types of tableware to innovate products. According to reports, in order to meet the needs of female consumers to store high-end skin care products, a refrigerator with a constant temperature storage space of 10℃-12℃ is specially designed to ensure that skin care products are kept in good condition.
The brand "Grain Planet" born in Nanjing launched corresponding products according to consumers’ life scenes. "By thinking about a young man’s day from morning till night, subdividing breakfast, dinner, afternoon tea and other life scenes, many office workers and white-collar workers report that they can’t eat breakfast because they sleep late and get up late, and it will be uncomfortable to drink milk on an empty stomach. According to this demand, the morning’ light meal replacement’ low-fat oat milk was introduced, with zero lactose and no sucrose added. " Kaiser, the founder of the brand, said that users also participated in product development and iteration, among which two new flavors of oat milk, avocado and cactus mango, were the results of user voting. "In the future, more products will be launched according to the social scenes of young people."
Xinhua Daily Meeting Point reporter Ding Qianqian
Produced by Xinhua Daily’s all-media economic news department
Source: Xinhua Daily
Reporting/feedback

Why did the player Hazard translate into "Azar" instead of "Hazard"

Player Eden Hazard (Azar) Oriental IC map

Recently, Eden Hazard, the top Belgian star and player of Chelsea Football Club, has been linked with Real Madrid. Azar’s stay is really a major event in today’s football. Azar is famous for his sharp breakthrough and accurate passing ability. He is expected to become another king after Messi and Cristiano Ronaldo, and has always been a hot figure in the transfer market. Many China fans will be surprised when they see Hazard’s name: Why didn’t he translate it into "Hazard" but "Azar"?

Azar Belgian national team jersey

An unorthodox Latin descendant

When Azar just rose to fame, he was indeed misinterpreted as "Hazard" by China media, and later corrected as "Azar". This is going to talk about the pronunciation of Hazard. There are three official languages in Belgium, which are distributed in different regions of Belgium, and there is a strong language in different regions, that is, the official language. The official language of Flemish in the north is Dutch, while most of Walloon in the south speaks French, while the area near Germany in the east of Walloon is German-speaking. Brussels, the capital, is bilingual in Dutch and French. Azar was born in La Louvière, Walloon Region (French: La Lou Viè re), only a dozen kilometers away from France, and is a typical French-speaking city. His native language is French, of course, and his name is naturally pronounced in French.

Belgian genius "Hazard"

Hazard is a traditional French surname, so it can’t be pronounced in English or China’s Pinyin. According to the French pronunciation rules, neither the initial consonant H nor the final consonant D of the word Hazard is pronounced, and only the part of azar is pronounced, which is pronounced as [aza]. In this way, Hazard transliterated and became "Azar".

As for why these letters are not pronounced, it is necessary to talk about the history of French pronunciation and French orthography. French belongs to the Romanesque family, and its ancestor is Latin. 52 years ago, Caesar led the Romans to conquer Gaul. Influenced by the Romans, the Celtic-speaking Gauls gradually romanized and began to use the Roman language. Roman Latin naturally became the upper language and common language in Gaul. After the Romans stayed in Gaul for hundreds of years, the Frankish tribes of the Germans invaded the Roman Empire, occupied the Gaul region and mixed with the locals. The name of this land has also become Frank. Although French is a descendant of Latin, it is far from Latin because of the influence of Gauls and later Franks. Although Italian, Spanish and French belong to Romance, the first two are obviously closer to Latin.

The expansion of the Roman Empire

With the Germanic invasion and the division of the Roman Empire, folk Latin gradually formed in various places. It is a popular variant of classical Latin in France, Italy, Spain, Portugal, Romania and other places, and can be regarded as a dialect of classical Latin in various countries and regions. Strictly speaking, the predecessor of French is not written Latin, but the oral language used by businessmen, soldiers and other folk people. The sound "H" in ancient Latin ceased to be pronounced as early as the end of the Roman Republic, and was even kicked out of the alphabet. This sound was restored in Gaul, which was introduced from Germanic language at the beginning of the Frankish era (481-843).

Barbarian Invasion of Rome and National Migration

With the passage of time, languages in various regions are getting farther and farther away from classical Latin, and most people can’t understand normative Latin. Since the middle of the 8th century, Gaul has even reached the point where even the priest in charge of education can’t understand the most straightforward religious texts. In 813, the church had to ask the priest to preach in the local language. In February, 842, two brothers, Charles Bald, King of the West Frankish Kingdom, and Louis Teutonic, King of the East Frankish Kingdom, swore allegiance to each other in Strasbourg, and opposed their eldest brother, lothaire, the Holy Roman Emperor and King of the Middle Frankish Kingdom. In order to make the soldiers present understand, they did not use Latin, but used Roman spoken language and ancient German spoken language respectively. From this moment on, the local Latin dialect began to be regarded as an independent language. The text of the Strasbourg Oath spoken in Roman is regarded as the earliest written record in ancient French.

The earliest written record in French "Strasbourg Oath"

Pursuing orthodoxy by carving a boat and seeking a sword

Since the ninth century, French document recorders have begun to adopt the method of consistency between words and writing, recording only the sounds they can make, and drawing a clear line with Latin. In the era of Cape Dynasty (987-1328), French developed local norms and implemented orthographic principles (that is, standardized French writing, pronunciation, grammar and other elements). Influenced by Germanic language, they wrote grandis as grant and tarde as tart. However, the first orthography soon became obsolete. Language will change with the passage of time and the change of social environment, just as Chinese has ancient sound, middle ancient sound, modern sound and modern sound, so does French. French is generally considered to be divided into three stages: ancient French (9th-l4 century), medieval French (L4 century-early 17th century) and modern French (early 17th century to present).

In a blink of an eye, in the Middle French period, the ending consonants stopped pronouncing, which became the most important phenomenon in this period. At the end of 14th century, the final r was the first to stop pronouncing, and some people began to use voix instead of voir. Since the 16th century, the Paris dialect began to be non-Germanic, and H was no longer pronounced, which gradually spread to the whole country. However, the orthography at this time did not implement the principle of consistency between words and characters. This is because the spring breeze of Renaissance blew from Italy next door to France, and the atmosphere of being thin today and thick ancient influenced France. As the dominant language on the European continent, French gradually replaced Latin as the common language in Europe and became the most influential language in Europe at that time. European nobles are all proud of speaking French.

However, at this time, the French found that their language was drifting away from classical Latin. Just as many dialects in China like to compete for the orthodoxy of ancient Chinese, the French sprouted the heart of fighting for the orthodoxy of Latin. They believe that if words are abbreviated according to their actual pronunciation, it will change the language of French and create a huge gap between French and Latin. French linguists struggled to stop the disappearance of consonants at the end of words from the beginning, and they succeeded in the fourteenth century. They adopted a kind of orthography contrary to the principle of "consistent words and writing" before, and did the opposite, adopting the orthography of carving a boat and seeking a sword. The new orthography not only does not record the new evolution trend of language, but carries out retro. In this way, grant and tart become grand and tard; respectively; H has also been preserved.

Indo-European family tree

Deeply influenced by Latin, in order to achieve the retro "beauty of words" and, more importantly, to increase their labor income, the copying people adopted the writing method with the most components and kept a large number of silent letters at the end of the word. This has formed a wonderful phenomenon: the orthography of French lags far behind the phonetic changes, and many letters are still preserved in words even if they are not pronounced. Ironically, as the birthplace of Latin, Italy doesn’t even write H, but French still insists on writing. For example, homo in Latin evolved into uomo in modern Italian and homme in modern French, and Italian directly omitted H in spelling. Ferdinand de Saussure, a famous Swiss linguist and known as the "father of modern linguistics", ridiculed the orthography of French as a commemorative return.

"Henry" should be "Only" instead of "Henry"

H in modern French can be divided into two situations. A kind of H is just like no H. The vowels after H can be recited with the previous syllables. The other H is like a tight throat, which is inseparable from the previous syllable. Nevertheless, what they have in common is silence. If readers meet the French who can pronounce H, I’m afraid he is an Arab immigrant from North Africa or his descendants.

After reading this, the reader must have known that Thierry Henry, a famous French football player, translated "Henry" incorrectly. How did this happen? In the 1990s, the foreign language level of sports media practitioners was generally not high. Most people have only been exposed to English as a foreign language, and they read all foreign names according to the pronunciation rules of rules of english pronunciation and even Chinese Pinyin. However, in linguistics, there is a principle that a name follows the master, and the name should be read according to his mother tongue. When "Henry" is pronounced as [ɑ i] in French, it should be transliterated as "Only". However, in my impression, the transliteration of "Only" seems to have been translated correctly by Shanghai Five-Star Sports Channel and titan sports. Relatively speaking, the probability of making mistakes in other industries will be much lower. For example, Henri Léon Lebesgue, a French mathematician, was translated as "Henri Leon Lebesgue" by people in the industry.

1998 French national team jersey

As mentioned above, in addition to the initial H, orthography in French leads to a large number of silent consonants left at the end of words. Except for f, l, r and q, other letters appearing at the end of consonants are usually silent. A typical example is that Paris, the French capital, is pronounced [pai], and the Chinese transliteration is "Paris", not "Paris". In the sports world, there are a lot of mistranslated names because they don’t know the pronunciation rules. Deschamps, a famous player who led the French team to win the football World Cup for the first time, is pronounced [de.] in French. But on November 6th, 2003, unknown so’s Sina Sports transliterated him as the head coach of Monaco team according to English rules. Laurent Blanc, the main member of another World Cup champion in 1998, pronounced in French [lo ɑ bl ɑ], should be translated as "Laurent Brown"; Not "Laurent branko". The same surname is Robert, which is translated by the British and Robert by the French.

Monaco coach "Deschamps"

It can be seen that the defects of affixation brought by French orthography are very obvious. These silent letters are more redundant than affixes. In addition to increasing learners’ memory and writing costs, they also easily lead to misreading and mistranslation by people from other countries who don’t know the truth. André Martinet, a French linguist, was disgusted with this. He once criticized rudely: "Grammatical affixation in French is an obstacle for French speakers. If the time wasted in mastering it is used to learn something else, then this the French will not be such a gentleman. He knows nothing about geography and his intelligence is so low. " Even so, the French people’s awareness of reform is still very weak. They even think that French is famous for its "accurate and clear" words and beautiful pronunciation. Due to the great resistance of conservatives in the ruling and opposition circles, the reform of writing is a thorny issue for France, and the phenomenon of affixing words has not been dealt with.

The French Academy, the institution responsible for standardizing French.

The mistranslations of "Henry" and "Blanco" have been widely used, which is almost "a long story makes a long story", but "widely used mistranslation" does not mean that this mistranslation is correct. It is a major principle to pronounce and translate a name according to its owner, just as Chinese’s name cannot be pronounced and transliterated in Latin according to the Chinese characters of Japan, South Korea and Vietnam in the Chinese writing circle. Now, with the increasing familiarity of Chinese people with languages other than English, it is really gratifying to translate Hazard into Azar instead of Hazard.

What a handsome look! Two eyes are moving! Aouita 12 was smashed by fans.

  A few days ago, Aouita Science and Technology held a global launch conference for the future smart luxury car Aouita 12. Aouita 12 has three core advantages, namely, top intelligence, top design and luxurious space, which are strongly empowered by three industry giants, namely Changan Automobile, Huawei and Contemporary Amperex Technology Co., Limited, and has been commented as "far ahead" by many users. At the same time, with the enthusiastic support of the majority of users, Aouita 12 has achieved excellent results, with a breakthrough of 5,000+in 12 hours of listing, 6,700+in 36 hours of listing, and a total of 11,128 in 72 hours of listing, with an average order price exceeding 350,000.

  NaderFaghihzadeh, chief design officer of Aouita Science and Technology, said that Aouita’s car is not only to realize the movement from point A to point B, but more importantly, to build emotional connection with users through design and technology, so as to become the embodiment of wisdom who knows you. Therefore, in Aouita 12, we can not only see the futuristic shape design, but also feel its cutting-edge intelligence strength and its emotional intelligence core at the detail level.

  First of all, in terms of design, Aouita 12 adopted extremely simplified scientific and technological language, such as the design without rear porthole, the assembly of electronic rearview mirror and so on; Secondly, Aouita 12 has smooth body lines, such as active air intake grille, which makes its drag coefficient directly reach 0.21cd; In addition, the interactive HALO screen outside the car, the sail-type active lifting tail and other design elements, with the blessing of these designs, Aouita 12 is bursting with futuristic feeling, which makes people fall in love at first sight.

  From the perspective of intelligent experience, Aouita 12 is equipped with a HarmonyOS cockpit based on Harmony OS 4, which supports seamless information flow with mobile phones, smart screens, PADs and other devices, and can also directly make video calls with smart terminal devices and other vehicles. What’s even more amazing is that if the Aouita 12 car system and the smart devices in the user’s home are synchronously logged into the Huawei account, then the user can control the related home devices in the car.

  Of course, outstanding intelligent driving strength is also a major advantage that Aouita 12 can’t be ignored. Specifically, Aouita 12 is equipped with HUAWEI ADS 2.0, a high-level intelligent driving system of Huawei. The whole system comes standard with three hidden laser radars, which can realize long-distance detection over the length of a standard football field. In the actual driving scene, tidal lane, U-turn at intersection and construction scene can be accurately identified, and the scene can be built from the car body, so that the navigation map can be matched with the real world, and the dependence on high-precision maps can be freed, making the driving process safer and more comfortable.

  In addition, Aouita 12 is also equipped with an encircling induction cockpit, equipped with a high-performance and high-safety ternary lithium battery customized by CTP in Contemporary Amperex Technology Co., Limited, and a 50W wireless overcharge panel with air cooling vents. Generally speaking, Aouita 12 redefines the appearance of smart cars in people’s minds from details to the whole. In the future, Aouita will continue to evolve, which will help China’s smart electric vehicle brand to shine on the world stage.

Treasure every day, the top-notch fraud road of literary play

Original Mengqing Jinjiao Finance

Original starting | Jinjiao Finance (ID: F-Jinjiao)

Author | Meng Qing

"Baoyou, this is not popular!"

Once the wenwan live broadcast was the top stream, and Jianbao was suspected of running away every day.

Recently, a number of merchants reported real names of arrears in payment for goods and deposits of Tiantian Jianbao, ranging from 8.9 million yuan to millions of yuan, involving hundreds of merchants in total.

In the video, a supplier said that he went to Beijing in December last year to ask for a statement. At that time, Jianbao gave him a reply every day, waiting until the company’s financing and restructuring were successful.

However, the supplier didn’t wait for the ending he wanted. Since May this year, Tiantian Jianbao APP has been completely paralyzed, and all the order records on the platform have disappeared. He has never contacted anyone on the platform again.

How can anyone respond to these "bitter" suppliers?

As early as last year, every day Jianbao began to default on employees’ wages on a large scale, and it was really impossible to pay wages until the end of the year. Every day Jianbao began to lay off employees.

"More than 310 people were laid off for the first time, and the layoff ratio was as high as 99%." Mr. Liu, a person familiar with the matter, said that at present, Tiantian Jianbao only keeps a very small number of employees responsible for the account operation in Tik Tok and Aauto Quicker.

No matter the laid-off employees or businesses, no one can contact Wang Yi, the founder of Tiantian Jianbao.

How did online celebrity, once the top player in the literary and electronic business circles, become a chicken feather today?

Once online celebrity.

Maybe you don’t know what Jianbao does every day, but you may have seen such a "classic bridge" in Tik Tok and bilibili:

"Oh, shit, Baoyou, this is not popular." With the words of teacher Zixuan, the audience is looking forward to the live performance of Jianbao, which can be called crosstalk.

For example, a piece of jade carved with two fish has the meaning of "superfluous" in teacher Zi Xuan’s mouth; Yi Long a phoenix, plus the pattern of Tai Chi gossip, was also read by him the meaning of yin and yang.

Another treasure hunter, Niu Morality, was "sentenced" to a fire in the live broadcast room.

In his live broadcast room, there are often unearthed funerary objects of unknown origin, or cultural relics prohibited from trading by the state.

In the most out-of-the-box period, a netizen took out a bronze sword from the Shang and Zhou Dynasties, and Mr. Niu directly sentenced him to death, because if it was really higher than the sword of Gou Jian, the king of Yue.

They are not as serious as treasure hunters in traditional treasure TV programs. Instead, they have completed the appraisal of cultural relics by virtue of their poisonous eyes and malicious mouths.

In short, the process of treasure identification is full of drama, and it is easy for people to go to the top in the crosstalk-like explanation of treasure identification teacher.

In the past two or three years, many young people have been brushing these fun and lively treasure videos, and they have begun to understand that jadeite has a distinction between water and color, and gradually entered the "world" of wenwan; And wenwan also took this opportunity to break the circle and broaden users from the previous middle-aged people to the younger generation such as the post-90 s and post-95 s.

Mob research institute "2021 wenwan e-commerce industry insight report"

Relevant data show that by the end of December 2020, the number of active users of China Wenwan e-commerce exceeded 10 million, and by January 2021, the number of active users reached 10.87 million, among which the number of young users (aged 34 and below) accounted for 49.6%, nearly half.

Yang Jun, co-founder and COO of Tiantian Jianbao, once said that in the field of antiques, the biggest demand of users is to identify the authenticity and estimate the price. However, in the traditional Jianbao model, it is difficult for users to find a reliable appraisal agency.

After all, auction companies that have received millions of orders have no time to identify them for you; An informal company is just a random appraisal, saying that your thing is priceless, and then staged a series of tricks to cheat you of high appraisal fees and filing fees.

The way of online treasure detection initiated by Tiantian Jianbao, through live broadcast of Lianmai free treasure detection, can connect ordinary users with treasure-level treasure detectors, make the process of treasure detection open and transparent, and solve the problem of treasure detection for ordinary users.

And this naturally becomes the traffic password of Jianbao every day.

At first, the daily live broadcast of Jianbao was conducted on the APP. Later, the operation team reprocessed the essence, edited it into a small video with a duration of about 1 minute and distributed it to platforms such as bilibili and Tik Tok.

As of October 2021, the number of fans of Tiantian Jianbao in the whole network has exceeded 50 million-all the traffic brought by these videos has been diverted to Tiantian Jianbao APP.

In a short time, every day Jianbao harvested a lot of traffic and became the head player in the field of wenwan e-commerce.

Mob research institute "2021 wenwan e-commerce industry insight report"

According to the report issued by Mob Research Institute, as of January, 2021, the number of active users of Tiantian Jianbao APP has reached more than 2.3 million, ranking in TO3 of China Wenwan e-commerce platform, behind the success of toys and the micro-pat hall.

For a time, investment institutions also flocked.

By March, 2020, in nearly one year’s time, Tiantian Jianbao has financed four rounds of capital, and the capital institutions involved even include ByteDance.

According to 36Kr, since its establishment in 2018, Tiantian Jianbao has raised five rounds of financing, with a total financing amount exceeding 40 million US dollars.

The monthly sales exceeded 100 million, and it only took 9 months.

After harvesting huge traffic, the next step is how to realize it.

E-commerce is the most direct choice. Since 2018, with the help of live broadcast and Jianbao, the wenwan e-commerce platform has ushered in the development trend.

The wenwan e-commerce platform not only provides ordinary commodity purchase services, but also creates a window for live purchase.

At present, the income source of wenwan e-commerce platform mainly depends on commission. According to the report of Mob Research Institute, the commission income of wenwan e-commerce platform accounts for 80-90% of the total income, and the commission ratio of the platform to merchants is between 5% and 20%.

Mob research institute "2021 wenwan e-commerce industry insight report"

According to media reports, Tiantian Jianbao introduced the quality control mode of "first identification and then delivery" in the transaction process, that is, the merchant products purchased by Baoyou in Tiantian Jianbao live broadcast store will be mailed to the platform first, and will be inspected by Tiantian Jianbao quality control. The real goods will be sent out and the fakes will be returned.

Mob research institute "2021 wenwan e-commerce industry insight report"

However, the appraisal service provided by Tiantian Jianbao to the products traded on the platform is not free, and different appraisal fees should be charged according to the price of the products traded. However, due to the commitment of believing in the fidelity and preservation of the platform, the users of Jianbao every day don’t care about these expenses.

According to media reports, Tiantian Jianbao officially launched its e-commerce business in July 2019, and it took only nine months to achieve monthly sales of over 100 million. At the same time, on the day of the first anniversary celebration, the daily sales of Tiantian Jianbao exceeded 20 million.

In addition, every day Jianbao also tried to bring goods live on Tik Tok. Previously, there were 38 live broadcasts with goods in the past 30 days, and the total amount of goods was as high as 24.611 million, and the realized value was not lost to online celebrity.

Nowadays, it seems that the live broadcast of Lianmai Jianbao and the innovative business model of "first identification and then delivery" have become two sharp tools for Tiantian Jianbao to rise rapidly in the e-commerce platform, which is inseparable from the resume of founder Wang Yi.

Enterprise investigation shows that the main operating entity of Tiantian Jianbao is Henan Tianmou Network Technology Co., Ltd., and after the equity penetration, Wang Yi holds 79.84% of the company’s shares.

Enterprise check screenshot

Wang Yi is a serial entrepreneur. Before founding Tianbaojian, he had four entrepreneurial experiences, namely in SP industry, mobile download tools, cosmetics e-commerce and online pawn industry.

Everything seems to be going well, but I didn’t expect Jianbao to expose all kinds of negative news every day soon, such as defaulting on suppliers’ payment and deposit, defaulting on employees’ wages, failing to deliver goods and refunding money.

A good friend makes a bad friend.

According to the Red Star Capital Bureau, since September last year, "Tiantian Jianbao" has defaulted on the payment and deposit of merchants, involving hundreds of merchants, amounting to more than 30 million yuan.

According to statistics, at present, more than 100 merchants have said that they are in arrears with the payment and deposit by Tiantian Jianbao, and the maximum amount of one person is as high as more than 2 million yuan.

Not only the merchant’s payment is in arrears, but also the employee’s salary. According to the Blue Whale Financial Report, employees described that the company started to pay in arrears last year, involving hundreds of employees. Wang Yi, the founder of Mingtian Jianbao, has lost contact.

At the end of 2021, Wang Yi, the founder of Tiantian Jianbao, explained to employees the reasons for the problems encountered in the company’s operation.

"There are some problems in the company’s capital chain. The original plan was to start financing in May, and the funds could be received in July at the earliest and September at the latest, but the employers themselves had some problems. "

Failure to finance is at best the fuse of "exploding thunder" every day, and a company that will "close down" because of failure to finance means that the company’s own hematopoietic capacity is insufficient.

In fact, the present situation of Tiantian Jianbao is largely self-inflicted.

After obtaining traffic, Tiantian Jianbao did not do a good job in operation guarantee. Since the launch of the platform, Jianbao merchants have repeatedly exposed consumer disputes such as product quality, online sales of fake goods, false promotion, incorrect goods, and difficulty in returning goods, which has continuously consumed users’ trust in the platform.

Xinhua News Agency once criticized Tiantian Jianbao by name, saying that everyone wanted to buy it after reading the advertisement, but they all wanted to return it after receiving the goods. Consumers bought pearls in Tiantian Jianbao App, but after arrival, they found that the quality and size did not match the real thing in the live broadcast.

The most unacceptable thing for users is that the feedback to the platform that merchants sell fake goods refuses to accept the account, but the platform has done nothing about it.

At the beginning, the promise of "identification before delivery" became an empty talk, and the flow naturally left without looking back.

In addition, every day Jianbao now owes money and doesn’t pay it back, which is probably the sequela left by burning money crazily.

In 2020, Tiantian Jianbao successively reached strategic cooperation with Yunnan Satellite TV’s Treasure Country on Earth, Kunming TV’s Collection of Prosperity and jtv’s Treasure at Home, and even signed Wang Gang as the spokesperson.

Although I don’t know how much it cost, judging from the prospectus of the peer micro-pat hall, its advertising and publicity expenses will reach 530 million yuan in 2020, and the probability of Jianbao every day is not too high.

In 2021, the micro-pat hall reduced its advertising and marketing expenses to 260 million yuan before pulling itself back from the dangerous edge. However, after burning out the financing every day, Jianbao didn’t wait for the next pick-up.

Today’s Jianbao every day, there are few employees left, and the founder can’t contact, leaving only a group of "Baoyou" who have nowhere to refund.

References:

1. Red Star News "online celebrity Wenwan e-commerce platform" Tiantian Jianbao "thundered and was accused of defaulting on merchants’ payment of more than 30 million yuan"

2.36 Krypton "Everyday Jianbao completed five rounds of financing in one year, and the accumulated financing amount reached $40 million"

3. Blue Whale Finance "The head wenwan e-commerce platform" Everyday Jianbao "thundered: hundreds of people collected debts, and the founder lost contact"

4. Mob Research Institute "Insight Report on Wenwan E-commerce Industry in 2021"

Original title: "Treasure every day, the road to fraud with top-notch literary play"

Read the original text

Xiaomi: Over 50% of SU7 owners are Apple users, and they are very friendly to Apple’s ecology.

According to the latest news released by Xiaomi Auto, more than 50% of Xiaomi SU7 owners are also Apple users. Xiaomi emphasized the rich capabilities of its smart cockpit ecosystem and said that it is very friendly to Apple’s ecosystem users.

Xiaomi CEO Lei Jun has previously said that Xiaomi SU7 will be the best choice for Apple to buy smart electric vehicles. Not only that, Xiaomi SU7 also supports wireless Apple CarPlay interconnection function. After connecting CarPlay, users can use Xiao Ai’s classmates normally, and CarPlay also supports Siri voice wake-up function.

In addition, the back seat of Xiaomi SU7 can also be equipped with iPad devices. After purchasing the special iPad expansion bracket, the iPad can be installed on the front seat back. Moreover, you can also download and install the "Xiaomi Auto Expansion Screen" APP to realize the original car-like experience such as seat air conditioning adjustment, multimedia adjustment and audio-visual entertainment.

It is worth mentioning that the iPhone has also started to support the function of Xiaomi Auto APP widget. Users can control the vehicle by viewing the battery life and charging status of the vehicle and freely setting four shortcut function buttons. Of course, before adding widgets, you need to confirm that Xiaomi Auto APP has been upgraded to the latest version.

Won 5+ stars, and the new Star Way TXL debuted.

  [car home New Car Launch] The new model (|) made its debut at today’s Star Road Five-Star Safety Salon. Compared with the old models, the new car has been completely redesigned in appearance and interior, and has also been optimized in intelligence and configuration. It is reported that the new model will be officially opened for pre-sale during the Beijing Auto Show in 2020.

Home of the car

○ Features of the new TXL car in Xingtu.

  In terms of appearance, the new car adopts the latest design language of Xingtu "Intelligent Aesthetics 2.0", and the five English letters of "EXEED" are designed with "breathing light of the Star Story", which makes the effect very bright after lighting. The front grille was changed from the previous big mouth design to the transverse borderless design, and the vertical LED daytime running lights on both sides and the willow headlights on both sides improved the overall recognition of the new car.

Home of the car

Home of the car

  The waistline on the side of the new Star Road TXL car is on the high side, and sharp lines are used to create a stronger sense of strength and enrich the design details. In addition, the lines with high front and thick bottom can also create a running posture. In terms of body size, the length, width and height of the new car are 4780mm/1885mm/1730mm, and the wheelbase is 2800mm.

Home of the car

Home of the car

  The modeling design of the rear part keeps a unified tone with the front part, paying more attention to layering. In detail, a large spoiler extends from the rear of the roof, and the taillights on both sides are polygonal in design, and the popular through taillights are adopted. The vertical red reflectors on both sides echo the front of the car from a distance, and the exhaust is designed in two sides. The overall shape makes the new car dynamic.

Home of the car

Home of the car

  The car that appeared this time can’t be displayed inside. So we can see the new interior from the official map. Except the design of the steering wheel, the interior of the whole new car has changed. The center console adopts a large-size dual screen design, and the air conditioning control panel in the middle of the central control also adopts a touch design, with a three-spoke multi-function steering wheel and a lever-type electronic gear shifting mechanism, all of which make the new car show a full sense of technology and luxury. In terms of configuration, the new car will be equipped with a newly upgraded "Lion4.0 Lion Zhiyun System", which can realize many applications such as face recognition+voiceprint recognition.

  In terms of power, it is expected that the new car will still be equipped with a 1.6T turbocharged engine. Referring to cash, its maximum power is 197 HP and its peak torque is 290 Nm. The transmission system is matched with a 7-speed dual-clutch gearbox. Of course, the new car will continue to offer two-wheel drive and four-wheel drive options.

  At present, the new Starway TXL has completed the crash test in C-NCAP (China New Car Evaluation Regulation). This car has a cage body structure, and the application rate of high-strength steel is 68.7%. At the same time, CAE computer simulation is widely used to make the whole body design more reasonable. In the test, the new car became the fourth model with 5+ star rating under the current version of the rules (previously, it was Lectra 02, Audi Q5L and Volkswagen Tanyue). It got full marks in the active safety test, which is very rare.

Home of the car

Home of the car

"40% head-on offset collision of TXL"

○ competing models

  As a brand-oriented car, its competitive environment is very fierce. In the SUV market of 130,000-200,000, there are Honda CR-V before Haval H6, and at the same time, there are explorers, Roewe RX5 and other models eyeing around. Whether the launch of new modified models can make the star road break through the circle still needs the test of the market.

Home of the car

"Honda CR-V 2021 Sharp Hybrid 2.0L Two-wheel Drive Net Edition"

Home of the car

"Haval H6 2021 Third Generation 1.5T Automatic Supreme』"

Home of the car

"Chevy Explorer 2019 535T Automatic Bounding Edition"

Editor’s comment:

  Overall, the appearance and interior design of the new TXL model of Xingtu are quite bright, which is more in line with the product image of high-end SUV, and the safety of the product is beyond doubt. However, in the highly competitive SUV market, whether Starway can stand out with these characteristics still needs to face the test of the market.

Home of the car

  In addition to the three SUV products that have been planned at present, Starway officially announced the car product plan in this activity, and three cars will be launched in the future, namely compact Starway LS, medium-sized Starway TS and medium-sized Starway VS.. Subsequent Starway brand products will also cover MPV and pure electric vehicles. With the product lineup and coverage of market segments becoming more and more perfect, this new brand may bring us unexpected surprises. (Photo/Text car home Leng Xiaoyang)