Creation of Smart Food Market ｜ Hongkou Triangle Hongwan Food Market implements digital transformation to serve the citizens’ ＂food basket＂

editorial comment/note

The establishment of smart food market has achieved results on the basis of previous pilot projects, in order to further promote the intelligent, standardized and standardized management of food market employees, commodity management and business premises, and better realize the stable supply of staple and non-staple foods, high quality, safety and convenience for the people. According to the requirements of the Notice on the Establishment of Smart Food Market in this Municipality (Hushang Run [2022] No.121), in order to show the market features, set up a typical enterprise, and show the staged achievements, experience and characteristics of smart food market. Recently, a typical case of creating a smart food market was publicized for industry reference and reference.

The typical case of creating a smart food market displayed today is the triangular Hongwan food market in Hongkou District.

Based on the needs of people’s livelihood, Sanjiaodi Vegetable Market Management Co., Ltd. focuses on the "small market, big people’s livelihood" of the vegetable market, and based on the "Guidelines for the Pilot Construction of Smart Vegetable Markets", carries out the creation of smart vegetable markets in depth, and further optimizes the management mode, site layout and operation process through digital empowerment, so as to promote the intelligence, standardization and standardization of the employees, commodity management and business premises of the vegetable market, and better realize the stable supply of main and non-staple foods at sufficient prices, high quality and safety.

Market background

Triangle Hongwan Food Market, founded in December 2020, has a business area of over 1,400 square meters. The distribution of business categories in the market is reasonable, and the stalls are clear and orderly, which provides great convenience for the daily life of citizens in large residential communities in Rainbow Bay. In 2021, in order to implement the requirements of the Municipal Commission of Commerce to create a smart food market and continuously improve the quality of life of the community, Triangle Vegetable Market Management Co., Ltd. responded positively and fully participated in the pilot work of creating a smart food market. In accordance with the standard requirements of improving management efficiency, reducing costs and increasing income of merchants, regulating government operations and improving consumption experience, under the guidance of the District Commission of Commerce, it explored and completed the digital transformation and upgrading from "face" to "inside" in August 2021.

Reach cooperation

Change has never been an easy task. The food market is closely related to people’s lives, and it is also an important place for people’s daily consumption. People’s demands for food markets are gradually increasing. "The will of the people is where the victory lies", which is the general trend of "touching the net" in the vegetable market, but various factors need to be considered, especially the selection of the third-party technology platform. After careful and in-depth understanding and on-the-spot investigation, I finally chose the Taocai Cat Wisdom Agricultural Trade System.

Wisdom management

Upgrade the traditional vegetable market, use cloud computing, two-dimensional code and other technologies to build functional scenarios such as "smart collection, smart release and smart application", and strive to build a smart comprehensive management system for agricultural products with unified management and full business coverage. Combined with hardware equipment such as intelligent electronic scales, it will provide technical support for the management, self-operation management and financial management of merchants in the market, and provide information means for market managers to realize digital and paperless management and expand the business model of online and offline integration. Through information technology, the market will be transformed from extensive management to refined management, and the market will be built into a new Internet food market with open information, standardized management, networked supervision and convenient consumption.

Wisdom release

Use smart big screen, led display screen, mobile phone and other new display carriers to display market announcement information, publicity information, real-time transaction data, traceability information and pesticide residue detection information online. At the same time, through the electronic traceability scale as the terminal of data collection, the market information database (purchase quantity, transaction amount, etc.) is comprehensively mined and analyzed to form market big data, and the relevant data are simultaneously uploaded to the smart management system and the regulatory platform required by the government, providing data support for business decision-making, regulation and early warning. In addition, an electronic stall screen is installed for merchants, and the information such as merchant license, real-time vegetable price, transaction category, weight, unit price, etc. are dynamically displayed through linkage with the electronic traceability scale, and the merchant receipt code is displayed during the transaction, so that the price is clearly marked, the evidence is bright and the transaction is transparent.

Wisdom transaction

Integrate mobile payment and other methods on electronic traceability scales, and introduce smart devices to provide convenient shopping methods. Through the integrated construction of aggregate payment system, it provides consumers with multi-channel payment, such as cash, mobile payment, bank channel payment, etc., which has the characteristics of multi-code integration, direct liquidation, unified billing, etc., effectively ensuring the safety of funds, and greatly simplifying the merchant’s collection and reconciliation process. Support merchants to open a third-party e-commerce platform, just configure the payment code, and the mobile terminal can also realize online transactions, continuously improving the overall image and service experience of the food market.

Construction achievements

The smart food market industry has entered the exploratory growth period. The creation of smart food market is more related to the "vegetable basket" of citizens, which has strong people’s livelihood value, economic value and social value. Through the creation of smart food market, it can not only improve the market hardware and software facilities, but also enhance the shopping experience of consumers, and also make consumers more convenient to shop through online sales channels.

Improve the energy efficiency of market management

By combining new technology with traditional vegetable farms, we will optimize the business system of vegetable farms and reconstruct the business model of vegetable farms, so as to provide all-round services for vegetable farm operators and improve the energy efficiency of vegetable farm management at various levels, such as information management, food safety traceability and food safety rapid detection.

Improve market service quality

Using information technology, strengthen management level, optimize the business process and resource integration of vegetable farms, improve the service quality of standardized vegetable farms, and provide consumers with a better service experience.

Enhance market competitiveness

By establishing a perfect market information traceability system, we can further build our own brands and enhance market competitiveness. Through the introduction of monitoring system and information publicity platform, the transparency of the whole transaction information in the market will be promoted, so that consumers will have more trust in the market and help cultivate brand loyalty.

Bring a brand-new shopping experience to consumers

Through the breakthrough in shopping environment, technical means and service concept, consumers can understand the ins and outs of edible agricultural products, build and strengthen the trust relationship between consumers and suppliers, and bring the ultimate convenient experience to consumers through the ubiquitous information publicity service.

Shanghai sanjiaodi vegetable market management management co., ltd

The "triangle food market" has a history of more than 100 years. Since it was built in the 1990s, it has been the largest indoor food market in the city and the golden signboard of "China Time-honored Brand", which has dominated Shanghai and been famous in the Far East. Shanghai Triangle Vegetable Market Company always adheres to the service tenet of "skillfully managing thousands of dishes and warming people’s hearts" and serves the citizens’ "vegetable basket". Since the integration and reorganization in 2010, management innovation, mechanism innovation, new ideas, new methods, new measures, internal cohesion, external competitiveness, improved expansion, constantly enhanced brand building, and promoted the company’s transformation and development, so as to achieve a second leap in innovation and realize leap-forward development in the leaseback market.

In the new historical period, in accordance with the development goal of "taking social responsibility, consolidating management foundation, focusing on connotation enhancement, exploring innovation drive and realizing effective development", the company focuses on the integration of human, financial and material management elements, introducing young management talents, promoting chain management mode, standardizing management mode, intensive management mode, community co-construction mode and practicing innovation of public welfare mode. At the same time, actively explore the construction of smart vegetable market, aiming at improving the efficiency of operation and management, reducing the cost and increasing the income of merchants, regulating the government operation, and enhancing the consumption experience. Based on data collection, taking cloud computing and QR code as the means, we will strive to create a life digital service scene of smart operation and smart operation, and promote the standardization, modernization and information networking of vegetable market management, service and supervision, which will inject inexhaustible power into the sustainable development of enterprises.

Please indicate "Source: Shanghai Business" for reprinting.

Contributed by: Market Operation Control Office

Source: Shanghai Food Industry Association

Editor: Zhang Hansen

ShangguanNo. Author: Shanghai Business