Connecting the Past with the Future ｜ Zibo Shimao Plaza brings Qi Shengli to change the city’s new business card.
Looking back on the development of the city in the past ten years, the urban section of Jinan has been greatly enlarged. From the urban landscape of the streets to the urban pattern of new economic development, the brand-new Jinan city business card conveys a vigorous development posture to the outside world.When it comes to Jinan’s commercial development, quancheng road witnessed the changes of commercial consumption all the way. As a representative commercial pedestrian street with urban characteristics, many "new guests" have settled in the past decade, and Shimao Plaza and Shimao Kuanli are one of them.
(Jinan Shimao Plaza, Kuanhouli Night Shooting Real Scene)
In 2009, Shimao Group invested 4 billion yuan to build Jiefangge-Shunci area; In 2011, Shimao International Plaza officially laid the foundation stone.Today, Shimao International Plaza and Kuanhouli have become one of the places for tourism and consumption punching in Jinan with their unique business operation mode.Coincidentally, ten years later, in 2019, Shimao Group entered Zibo New District with Shimao Plaza, Miaolongfu, Qishengli and super high-rise office buildings, and the products were jointly named-Central Vitality Zone of Zibo CBD. In 2021, Zibo Shimao Plaza also ushered in the official foundation stone laying.In order to inject new consumption patterns and new economy into Zibo New District, Zibo Shimao Plaza and Qishengli will learn from the successful commercial operation experience of the former and bring about a change in consumption patterns in Zibo.
Immersive business experience refreshes the new consumption pattern
Shimao Plaza and Kuanhouli in Jinan are now representative modern consumer blocks in Jinan.In terms of operating ideas, Jinan Shimao Plaza and Kuanhouli are closely related to consumers’ preferences, and have successively introduced a series of typical stores with immersive consumer experience, such as Gelaoguan, Humabapo, Naixue Tea and Nanyang Li, as well as internationally renowned brands such as Starbucks and Costa. While actively catering to the new economic consumption pattern, Kuanhouli also inherited the local culture of Jinan, and retained a number of brands with old-fashioned styles with Jinan characteristics: Meng Luochuan Cheongsam Shop, Chaoyixing Bazi, and Tongshengli Zhangqiu Iron Pot.In generosity, consumers experience not only the new economic consumption culture, but also the cultural satisfaction gained by blending and communicating with the traditional culture of old Jinan.
(Jinan Kuanhouli real shot)
Bearing the changes from ancient times to modern times, Kuanhouli has been actively exploring new modes of cross-border integration. In four years, Shimao Group cooperated with mobike and settled in Kuanhouli, the first mobike block in China. Share car blending with GOFUN, and create a new experience of life and travel in Jinan across borders; Join hands with Jinan Culture and Tourism Bureau to refresh the landmark of punching cards in Tik Tok.
(Jinan Kuanhouli real shot)
(Jinan Kuanhouli real shot)
Ten years later, under the mature business operation mode, Jinan Shimao Plaza and Kuanhouli have achieved excellent results in terms of fame and traffic. Compared with the central vitality area of Zibo CBD, under the "new mode, new consumption and new scene", Zibo Shimao Plaza and Qishengli are highly anticipated by all sectors of society.
Building a city-level commercial complex under the commercial outlet
As a city operator, Shimao Group has a lot in common in the construction of Jinan Shimao Plaza, Kuankuanli, Zibo Shimao Plaza and Qishengli. Both cities have a profound cultural heritage. The development and operation of Zibo Shimao Plaza and Qishengli is bound to be a blend of trendy culture and traditional culture. In 2020, Shimao Group defined Zibo Qishengli as a model of cultural tourism business street in northern China in the ceremony of "Qisheng Zibo is generous and ancient" in the central vitality area of Zibo CBD and Zi version of Kuangongli. This time, it was completely different from ten years ago, and Shimao Group stood higher and looked farther.
(Aerial view of Shimao Plaza in Zibo)
Zibo Qishengli not only has traditional elements such as retro, tradition, literature and business, but also has new consumption elements such as humanity, vitality and fashion. While creating elegant and ancient charm and cutting-edge fashion temperament labels, it integrates cultural display, urban tourism and commercial entertainment to realize a one-stop immersive consumption experience. "Zibo Qishengli will be built into a project where Zibo people often come and outsiders will come", which shows Shimao Group’s confidence and persistence in Zibo Shimao Plaza and Qishengli.
(Zibo Shimao Plaza renderings)
Under the influence of Zibo’s new economy and commerce, Zibo Shimao Plaza and Qishengli have ushered in favorable development prospects. The industrial upgrading under the internal circulation of economy will bring about the release of consumption vitality, and find the place of consumption and satisfaction for contemporary young people and trendsetters.Over the years, the economic consumption mode has experienced product economy and service economy from the earliest commodity economy mode of department stores, and finally fell to the current immersive experience economy consumption mode.. In the process of continuous evolution, commercial complexes should give full play to their own commercial advantages, "pay the bill" for consumers’ interests, and continuously introduce consumers’ favorite consumption guides. This point has been deeply explained by Shimao Plaza and Kuanhouli in Jinan, as well as Shimao Plaza and Qishengli in Zibo.
(Zibo Qishengli renderings)
(Zibo Qishengli renderings)
(Zibo Qishengli renderings) (Zibo Qishengli renderings)
In the future, the central vitality area of Zibo CBD will be actively integrated and developed, forming a trinity foothold of business writing, tourism flourishing and tourism with literature.In the new ten years’ development, it will inherit the historical precipitation, look forward to the future city business card of New Zibo, and be a city-level commercial complex to share leisure time with citizens and visitors from all directions.
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